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Is Intel Going to Kill its Celeron Processor Brand?

By - Source: Tom's Hardware US | B 62 comments

There are some rumors that Intel could be phasing out the Celeron brand for low-end processors.

The information comes courtesy of TweakTown, which says that Intel may be replacing Celerons with Pentiums. So far, there is not much substance to this rumor as it is based on speculation surrounding the release of the Pentium 350 as a low-end part for servers.

In the past, Intel has occasionally played with the idea to get rid of some old brand names that carried baggage with somewhat negative connotations. For example, we had credible information back in the beginning of 2006 that Intel was pretty much set to drop the Pentium brand. As the first Core 2 Duo processors (Conroe core) were prepared to replace the 65 nm Pentium 4 processors, which had assumed a reputation of being inferior to AMD's Athlon X2 series while emitting Bunsen burner heat. However, Intel kept the Pentium brand on life support and eventually established it as the identifier mid-range CPUs between Core and Celeron CPUs.

Intel currently offers four desktop Celerons with tray prices from $37 to $52 as well as nine mobile Celerons with prices from $70 to $134. Intel could be dropping the Celeron brand at any given time and, given the brands recognition, few may care if Pentiums took their place.

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  • 29 Hide
    n-dru , November 28, 2011 9:00 PM
    imho it's remarkable the Celeron brand lasted this long..

    adieu Celeron!
  • 17 Hide
    loomis86 , November 28, 2011 9:22 PM
    BOTH the celeron AND the pentium names need to be retired yesterday!
  • 15 Hide
    saintjimmy , November 28, 2011 9:54 PM
    If only they thought it out, they could have made their product line this way: Atom is Core i1, Celeron and Pentium could have been merged into Core i3, the current i3 could be i5, the i5 could be i7, and the i7 could be the Core i9. Boom, all the previous bad connotations are gone and people have a better idea how each performs relative to each other.
Other Comments
  • 6 Hide
    dalethepcman , November 28, 2011 8:42 PM
    Oh no, the crappiest performing cpu's may now be called Pentium instead of Celeron. Now E-Machines and Compaq will have to change the words on half their boxes.
  • 8 Hide
    kawininjazx , November 28, 2011 8:43 PM
    That is a poor decision. You can build a celeron dual-core, 2gb ram windows 7 PC very very cheap and it would be great for at least 50% of the people out there, who only do facebook and email.

    Also, since celerons went dual-core, I think they run very well for every day computing.
  • 4 Hide
    fancarolina , November 28, 2011 8:55 PM
    There isn't too much performance difference between Celeron chips and Atom chips. Intel doesn't need two budget lines.
  • 29 Hide
    n-dru , November 28, 2011 9:00 PM
    imho it's remarkable the Celeron brand lasted this long..

    adieu Celeron!
  • 9 Hide
    LuckyDucky7 , November 28, 2011 9:17 PM
    Well, I guess it's about time. That name has been dragged through the mud quite thoroughly- every Celeron I've seen has been flakier than any other processor I've seen.

    That still isn't going to get rid of what they are internally, though- processors which couldn't pass muster at the lowest of frequencies.

    But no matter what they're called, Joe Average Consumer will still buy them, and those who read this will likely continue to steer clear of them in favor of more stable AMD processors.
  • 17 Hide
    loomis86 , November 28, 2011 9:22 PM
    BOTH the celeron AND the pentium names need to be retired yesterday!
  • 14 Hide
    DirectXtreme , November 28, 2011 9:25 PM
    KawiNinjaZXThat is a poor decision. You can build a celeron dual-core, 2gb ram windows 7 PC very very cheap and it would be great for at least 50% of the people out there, who only do facebook and email. Also, since celerons went dual-core, I think they run very well for every day computing.

    Well they should get rid of something. Intel has way too many brands out right now... Atom, Celeron, Pentium, Core i3, Core i5, Core i7. I say get rid of the Atom and Pentium because the Atom is too weak for a netbook CPU and Intel could castrate one of their ULV Sandy Bridge parts and sell it for as cheap as the Atom (and even with that, they will still perform better), and because the Pentium doesn't really target a specific market. Both brands are fluff.
  • -3 Hide
    dgingeri , November 28, 2011 9:38 PM
    I'd rather see the Celery processor go away.
  • 0 Hide
    crinkdude , November 28, 2011 9:45 PM
    lets hope so : )
  • 1 Hide
    spentshells , November 28, 2011 9:47 PM
    My first PC...and first overclock were celerons and the gap in the p3-p4 days was not noticeable at all in day to day use.
  • 5 Hide
    shafe88 , November 28, 2011 9:49 PM
    So long Celeron, you have served me well the past 5 years, and will continue too for many years to come :) .
  • 2 Hide
    K2N hater , November 28, 2011 9:50 PM
    Atom and Pentium are still there representing the low-end parts. That's just a name change.
  • 15 Hide
    saintjimmy , November 28, 2011 9:54 PM
    If only they thought it out, they could have made their product line this way: Atom is Core i1, Celeron and Pentium could have been merged into Core i3, the current i3 could be i5, the i5 could be i7, and the i7 could be the Core i9. Boom, all the previous bad connotations are gone and people have a better idea how each performs relative to each other.
  • 0 Hide
    sonofliberty08 , November 28, 2011 10:02 PM
    everybody know celeron sux big time...... like the atom
  • 2 Hide
    secretxax , November 28, 2011 10:06 PM
    FINALLY!!! :D 
  • 3 Hide
    clonazepam , November 28, 2011 10:11 PM
    I got out of retail years ago, but I never recommended celeron systems to anybody. I pushed for Athlon 64 systems. It's been years since I've been behind the wheel of one so I have no grasp on the current user experience value of them. It's just a name. Maybe they'll make a Norelec that's 99% similar.
  • 6 Hide
    Anonymous , November 28, 2011 10:20 PM
    There is a HUGE performance difference between Atom and Celeron. Check out http://www.cpubenchmark.net/cpu_list.php

    The new sandy bridge celerons have integrated graphics and performance that will blow an Atom away. Example: Current fastest Atom vs. newest, cheapest Celeron g530:
    Passmark CPU Rank (lower better)
    Intel Atom D525 @ 1.80GHz 710 814
    Intel Celeron G530 @ 2.40GHz 2321 336

    For comparison, a core duo I bought a few years back for over $200:
    Intel Core2 Duo E8500 @ 3.16GHz 2421 324

    I bought the SB Celeron for a HTPC and it is an exceptional value for $40, and can use very little power depending upon application. The low price SB Celeron is able to keep up with this Core2 Duo, uses a fraction of the power, plus has decent integrated graphics for watching videos.
    Long Live the Celeron!
  • 3 Hide
    captaincharisma , November 28, 2011 10:33 PM
    yea i agree the celeron and pentium CPU's should have been killed off once the first cores started coming out. it with those brands still around its hard ti figure out which segment they are supposed to be for. at first i thought the i3 CPU's were the replacement for the celeron. besides if the Celerons go away just get any AMD CPU they offer the same kind of performance for the same price anyway :) 
  • 0 Hide
    CaedenV , November 28, 2011 10:35 PM
    lol, And here I thought celeron disappeared when they brought back the Pentium brand, as a way to bring more demand for their low end processors.

    There is a big difference between the Celeron and the Atom procs though, they are very different products. Celeron/Pentium are just striped down i3's, Atom is a whole different architecture not based upon the Sandy Bridge or Core architecture.
  • 11 Hide
    lp231 , November 28, 2011 10:55 PM
    Celeron and Pentium are the silicon of roaches. While others go extinct, they always come back one way or the other. :p 
    Just wait till the day "Core" goes out and we still have Celeron and Pentium!
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