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Intel Retiring Centrino Brand From Notebooks

By - Source: Tom's Hardware US | B 14 comments

Say bye to Centrino the way you knew it.

The Centrino brand is one that we’ve come to know since the launch of Intel’s Pentium M. While Centrino isn’t a chipset or processor on its own, it’s a brand used by Intel to help consumers identify a set of technologies for notebooks.

With the introduction of the new Core i3, i5 and i7 lines, it seems that Intel didn’t want to contend with putting yet another shiny sticker on notebooks and will be retiring the Centrino brand next year.

Originally, the Centrino brand designated notebooks that featured a specific processor, chipset and wireless capability. Intel realizes that the Centrino brand still has some value with its ties to wireless and mobile technologies, and eventually use the Centrino label on other technologies.

Intel corporate communications manager Bill Calder wrote in a blog post, “With this focus on Intel Core, the Centrino processor technology brand will be retired for PCs beginning next year. However, Centrino has tremendous equity as a wireless technology, so we will transition the name to our Wi-Fi and WiMAX products beginning in 2010.”

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  • 16 Hide
    apache_lives , June 18, 2009 10:55 PM
    begone the days of people thinking centrino is a processor
Other Comments
  • 0 Hide
    Ciuy , June 18, 2009 9:45 PM
    pff..goodriddens....
  • 16 Hide
    apache_lives , June 18, 2009 10:55 PM
    begone the days of people thinking centrino is a processor
  • 2 Hide
    computabug , June 18, 2009 11:07 PM
    join the graveyard of viiv and live!
  • 0 Hide
    DjEaZy , June 19, 2009 12:07 AM
    ... at last!!!
  • -2 Hide
    DjEaZy , June 19, 2009 12:07 AM
    ... at last!!!
  • 0 Hide
    aspireonelover , June 19, 2009 1:31 AM
    Oh well, it's time for a new name anyways, they had the "Centrino" name since 2003!
  • 4 Hide
    nottheking , June 19, 2009 1:54 AM
    apache_lives is right. It was incredibly irksome that everyone from users, to even vendors and the media referring to "Centrino processors." It was so infuriating that in all these years, they could never get it RIGHT in understanding what the heck Centrino was... Which also makes me wonder just what sort of branding value the name has. I can only imagine all the confusion over Intel naming a wireless adapter "Centrino," and people thinking it has a powerful CPU in it.
  • 0 Hide
    Shadow703793 , June 19, 2009 2:20 AM
    Ok, you report this and you don't report the Core i5/i3 brand announcement by Intel
    Quote:


    The important take away points are as follows:

    1) The new brand is Intel Core. There will be three derivatives: Core i7, Core i5 and Core i3.

    2) The Core 2 Duo and Core 2 Quad branding will eventually disappear.

    3) Pentium, Celeron and Atom will remain.

    4) Centrino will also go away and Intel's WiFi and WiMAX products will inherit the name starting in 2010.

    See: http://www.anandtech.com/cpuchipsets/showdoc.aspx?i=3585
    You only report on point #4.

  • 0 Hide
    tuannguyen , June 19, 2009 2:55 AM
    Shadow703793Ok, you report this and you don't report the Core i5/i3 brand announcement by IntelSee: http://www.anandtech.com/cpuchipse [...] spx?i=3585You only report on point #4.


    Strange. I could have sworn this article:
    http://www.tomshardware.com/news/intel-core-i3-i5-i7,8094.html
    Was posted earlier in the day. :) 

    / Tuan
  • 0 Hide
    jerreece , June 19, 2009 3:06 AM
    tuannguyenStrange. I could have sworn this article:http://www.tomshardware.com/news/i [...] ,8094.htmlWas posted earlier in the day. / Tuan


    Well in Shadow703793's defense, I don't see that article listed on the Tom's main page either. Guess it only shows under the "News" section if you click the tab at the top.
  • 0 Hide
    hellwig , June 19, 2009 3:30 PM
    I don't think 95% of the people walking into BestBuy looking for a computer could tell you what Centrino means. It is nice to have a designation saying "your computer has AT LEAST these components", but if no one knows that those components are, it doesn't mean anything. Besides, even I don't give a rats ass what kind of WiFi chip is used, just as long as it connects to my WiFi network, and I'd have to think darn near 100% of WiFi chips can.
  • 0 Hide
    jerther , June 19, 2009 6:03 PM
    apache_livesbegone the days of people thinking centrino is a processor

    wow, I thought it was only a small number of people...

    Though, I remember the days where vendors would sell me a Pentium Celeron 700.

    I've even seen Pentium 4 Core Duo

    I really feel somtimes people are dumb.. Except us... :)  Hence what we say here: your car's trouble was the muffler bearing.
  • 0 Hide
    jecht , June 19, 2009 6:15 PM
    apache_livesbegone the days of people thinking centrino is a processor


    o/ lol guilty as charged


  • 2 Hide
    IronRyan21 , June 19, 2009 10:04 PM
    ffs..... i wish the celeron brand would die.