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Intel Says SSD Sales Are Not Picking Up Yet

By - Source: ZDNet | B 69 comments

Common sense suggests that SSDs should have a great opportunity to reach more buyers once the current HDD shortage reaches through to the consumer with full force.

So far, however, there is not much acceleration to notice in the SSD market, says Intel. Intel's Stacy Smith stated that there has not been a "big uptake" yet, even if he expects that to happen eventually.

At this point it appears as Intel is pinning its SSD hopes much more on ultrabooks, which will have a form factor that will favor SSDs over hard drives, as long as hard drive vendors won't come up with thinner hard drives that would fit nicely inside thin designs. If ultrabooks have as much opportunity as Intel claims, it is rather unlikely that HDD vendors will not take a shot at that market as well, once the supply situation has recovered.

TechEye reported that SSDs are getting cheaper while HDD prices climb. At least in European outlets, 70 percent of the 50 most popular SSDs saw their prices drop in October and November.

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Top Comments
  • 41 Hide
    sceen311 , December 16, 2011 8:07 PM
    Drop the price and you'll see Sales pick up.
  • 30 Hide
    classzero , December 16, 2011 8:13 PM
    Reduce the production costs, reduce retail price, sales will pick up. I know I can not afford a 512 SSD.
  • 24 Hide
    surfer1337dude , December 16, 2011 8:17 PM
    Im not willing to buy until the price drops from roughly $2/gb to around $.75-.50/gb...
Other Comments
  • 41 Hide
    sceen311 , December 16, 2011 8:07 PM
    Drop the price and you'll see Sales pick up.
  • 11 Hide
    wolfram23 , December 16, 2011 8:10 PM
    No kidding Intel. Why don't you ask Corsair and OCZ how they're doing, though? I bet it's a different story. Mainstream people want fast, and Sandforce is fast.
  • -8 Hide
    festa_freak , December 16, 2011 8:10 PM
    I'm in the market for an SSD. I'm getting one on boxing day. Any suggestions in the ~$200 dollar price range?
  • 30 Hide
    classzero , December 16, 2011 8:13 PM
    Reduce the production costs, reduce retail price, sales will pick up. I know I can not afford a 512 SSD.
  • 24 Hide
    surfer1337dude , December 16, 2011 8:17 PM
    Im not willing to buy until the price drops from roughly $2/gb to around $.75-.50/gb...
  • 2 Hide
    hakesterman , December 16, 2011 8:21 PM
    I just ordered my 240 GB Corsair SSD and can't wait to hook it up, almost everyone who has purchased it is Awed by it's lightning fast reads and writes. 12 second boot times and 3 second shutdowns and 10X faster loads on Office software. I can't wait to see how fast it loads up my Flight simulator. Hard to beat, Wish price would of allowed me to do it earlier. GO SSD.....
  • 0 Hide
    fomoz , December 16, 2011 8:29 PM
    A year ago when I built a new PC I bought one SSD (120 GB) for $230 and four HDDs (5 TB total) for $280, so I spent a total of $510 on storage.

    Today, with the same budget for PC storage, the cheapest per GB SSD solution I can get for is a 300 GB Intel 320 (SATA II). Where am I going to put my torrents though?
  • 0 Hide
    Montezuma , December 16, 2011 8:31 PM
    SSDs are far to high, even for the increased performance of the drives. The fact that I can purchase a 64GB USB flash drive for around $50 USD, when a 64GB SSD is $100 USD(at best), or [usually] more. I know that a SSD will transfer data faster, outside of the drive, but that does not explain why SSDs cost so much more.

    A 512GB SSD should be between $200 to $300, or even a little lower. Once SSDs start getting into that price point, then sales will greatly increase. I would be willing to buy three or four, to add to my two current drives.

    These companies are abusing this supposed hard drive "shortage" to try and push a far more expensive technology. It isn't working.
  • -8 Hide
    Thunderfox , December 16, 2011 8:50 PM
    Who the hell names their son Stacy?
  • 14 Hide
    CKKwan , December 16, 2011 8:56 PM
    Intel hopes SSD sales will pick up "as long as hard drive vendors won't come up with thinner hard drives"?

    This is like my 7 yrs old telling me that "I will get no. 1 in school as long as all my friends didn't study at all".

    I think Intel needs to be more realistic. Reduce SSD price plese..........
  • -8 Hide
    gallidorn , December 16, 2011 9:02 PM
    It is a very simple solution, but Intel can't see beyond it's own greed! Reduce the cost of SSD's to around $10 more than traditional hard drives of the same capacity. This would take over the hard drive market in record time.

    The higher quantities sold would out-way the price reduction and not only would they be profitable, but they would control the market!
  • 7 Hide
    richboyliang , December 16, 2011 9:04 PM
    Their SSD sales are weak for good reason: Intel SSD's are slower and more expensive than those of other leading brands (Corsair, Kingston).
  • 1 Hide
    duxducis , December 16, 2011 9:05 PM
    Implement some sort of Classification for SSD, (Type 1,2,2) there SSD on market that can read write 50mb/s, or 500mb/s and some companies jump on SSD wagon selling junkie ssd's spoiling the results.

    Also there no SSD"s in retail stores last time i checked CompUSA(tigerdirect) they had 3 drives that wore over 1 years old and crazy price compared to website.
  • 0 Hide
    rds1220 , December 16, 2011 9:06 PM
    No kidding the sales aren't picking up look at the prices. Maybe if the prices weren't so high for so few mb's of memory people would start buying more. I want to get 2 SSD's one for my dads build and the other for my other computer but Im not going to spend that much.
  • 14 Hide
    one-shot , December 16, 2011 9:07 PM
    gallidornIt is a very simple solution, but Intel can't see beyond it's own greed! Reduce the cost of SSD's to around $10 more than traditional hard drives of the same capacity. This would take over the hard drive market in record time.The higher quantities sold would out-way the price reduction and not only would they be profitable, but they would control the market!


    You really have no idea what you're talking about....
  • -3 Hide
    Tmanishere , December 16, 2011 9:09 PM
    Maybe not yet, but I won't be surprised if the SSD sales goes up due to higher cost of magnetic drives.
  • 1 Hide
    srhelicity , December 16, 2011 9:13 PM
    gallidornIt is a very simple solution, but Intel can't see beyond it's own greed! Reduce the cost of SSD's to around $10 more than traditional hard drives of the same capacity. This would take over the hard drive market in record time.The higher quantities sold would out-way the price reduction and not only would they be profitable, but they would control the market!


    Is this even possible? The cost of NAND flash along would make such pricing impossible, at least assuming Intel doesn't actually want to lose money on each SSD. NAND flash is much more expensive than magnetic disks, so I'm afraid some of y'all are asking Intel to do something (lose money on each purchase) that isn't realistic. Anand had a write-up on this not long ago.

    I went for a 128 GB (or 120 GB) Crucial m4 in my XPS 17 laptop alongside a 750 GB traditional HDD. I love it. The m4 was something like $210, though I could have picked up a OCZ or Corsair 128 GB drive for much cheaper on some of the Black Friday sales. Regardless, I'll say what most other people who have made the switch to SDD say -- I cannot imagine going back to an all-HDD system. It's unbelievable how much more response an SSD makes the computing experience.
  • 6 Hide
    jojesa , December 16, 2011 9:33 PM
    sceen311Drop the price and you'll see Sales pick up.

    My point exactly
  • 0 Hide
    g-unit1111 , December 16, 2011 9:45 PM
    festa_freakI'm in the market for an SSD. I'm getting one on boxing day. Any suggestions in the ~$200 dollar price range?


    I actually run the Intel 320 and now that they've fixed the firmware it's an excellent drive. The Crucial M4 is still the best drive on the market right now.
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