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Microsoft Offering $200 For "Gently Used" iPads

By - Source: Microsoft | B 20 comments

The drawback is that this credit can only be used in Microsoft stores.

Can you smell it? That's the scent of new Windows-based tablets in the air, and Microsoft is preparing consumers for the big wave of gadgets getting ready to flood retail isles this October with a new promotion aimed specifically at iPad owners. Sorry Googlers, you're not included.

According to Microsoft, Apple loyalists can trade in their "gently used" iPad 2, iPad 3 and iPad 4 and get a minimum of $200 on a gift card to the Microsoft store. This promotion began on September 5 and ends on October 27, days after new Windows 8.1 and Windows RT 8.1 tablets are set to North America. There may even be an updated Surface and Surface Pro on standby.

The drawback is that the credit can't be used online, so customers will need to hunt down an actual Microsoft store. "Offer only valid for the exchange of listed iPad products, no exceptions," reads the fine print. "To be eligible for trade-in, device should include power cord, if available, and device cannot be password protected. Microsoft Store gift-card value will be equal to trade-in value, and is subject to Microsoft’s discretion and manager approval."

Naturally Microsoft suggests purchasing a Surface RT or Surface Pro tablet with your new found wealth. However the credit is good for any product sold within Microsoft's brick-and-mortar stores. Don't know where there's one located near you? Head here and Microsoft will point the way once you enter a zip code. If that doesn't work, find a location by state instead. For some, it may cost $200 in gas just to find the nearest store, so the promotion is useless.

TUAW points out that Apple customers should be a little insulted, as the lowest qualifying tablet on Microsoft list, the iPad 2 with 16 GB of storage, can bring in better prices on eBay even in a "decent" used condition. Trade-in prices aren't determined until the device is brought into the store and evaluated by a Microsoft employee, the company indicates.

Earlier this summer, Microsoft launched a back-to-school anti-iPad ad campaign while Best Buy offered its own $200 iPad trade-in promotion. Microsoft just recently ran a series of ads comparing the capabilities between Windows 8 tablets and the iPad, indicating that the iPad's price tag is a bit over-inflated for what it can (or cannot) do. The company has also been pushing the platform's business readiness as well, addressing the enterprise sector.

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  • 0 Hide
    stevejnb , September 13, 2013 3:12 PM
    This seemed like a good deal, but then I remembered how overpriced iPads are to begin with, meaning you could probably sell them through eBay or other online retailers for more.
  • 4 Hide
    weierstrass , September 13, 2013 3:38 PM
    Used apple products sell way better on eBay. If they have any good property, its they maintaining their price well over time.
  • 1 Hide
    beta212 , September 13, 2013 4:51 PM
    Nice... Problem is an Ipad costs a lot more than 200$, I understand that is the minimum, but still. Still wondering if temash is coming in surface, would be awesome if it did.
  • Display all 20 comments.
  • 1 Hide
    tolham , September 13, 2013 5:42 PM
    not a bad idea, but the execution seems poor. you can only do the trade-in if you go a microsoft store....I've never seen a microsoft store in my life. checking the zip code thing shows there's not one conveniently close by because they don't have nearly enough of them.

    microsoft is just copying apple and google and they have a public perception problem. microsoft needs to go back to the drawing board and *innovate*.
  • 0 Hide
    amoralman , September 13, 2013 6:01 PM
    I'd trade in that ipod touch 2 I found a while back with a broken screen that actually still works. But I wouldn't ask any money :) 

    /end fanboy
  • 1 Hide
    s17speedex , September 13, 2013 8:47 PM
    We're certain it's a nice town, but at the moment there are no Microsoft Stores near you.

    thanks---
  • 0 Hide
    abbadon_34 , September 14, 2013 1:03 AM
    So you paid $100,000 for a honda accord 10 years ago, guess what the dealer with give you for your trade in.
  • -1 Hide
    back_by_demand , September 14, 2013 3:18 AM
    This whole article is laced with anti-Microsoft bile, Kevin Parrish you are an utter disgrace. The news of the $200 offer is the only journalism, the rest is just seething hatred, you make me sick.
  • 1 Hide
    almostdecent , September 14, 2013 6:19 AM
    I think the unspoken consequence is the most interesting: what happens to the iPads. What happens if the idea is a success and they do indeed receive a billion dollars worth of iPads. Then what? Burn them? Destroy them? I think not. Suddenly they are either giving their employees Apple products, and the employees are now using the competitor, or they sell them which is funnier yet.
  • 0 Hide
    CommentariesAnd More , September 14, 2013 9:30 AM
    Well this is just a marketing gimmick. MS itself should be reminded that Surface tabs were not even useful for sucking. :p  So yeah , my thumps up to myself.
  • 0 Hide
    Avus , September 14, 2013 10:38 AM
    Sorry Microsoft, this sh!itty plan will not work because of another tech which this so called "the WORLD's largest software company" sucks at - Apps store. Not only that measly $200 cannot cover the cost of a Surface tablet. These ipad owner need to (re)buy back ALL the apps they purchased from your sh!tty/smallest apps store. Who is stupid enough to do that? This $200 is an insult to any ipad owner.

    MS (again, the largest software company on planet EARTH) should wonder why most PC users buy digital media like (music and video) from iTune (Apple, a HARDWARE company) and (games) on Steam (Valve, a game developer). Both services are available on PC in 2003. What kind of digital distribution did MS provide around 2003?

    If MS have a brain, they should offer $200 to anyone has a DEAD ipad/andriod tablet. So it can made them easier to switch.
  • 2 Hide
    razor512 , September 14, 2013 10:54 AM
    A used ipad 4 can get nearly $500 on ebay.

    Also who would want window store credit anyway. 90% of the paid apps on the windows store, have free alternatives on iOS and android.

    Windows rt is useless

    and the ones that run the desktop version of windows are overpriced (cost more than laptops, while having crappy screens and no expandability).

    They are also ruining any value of the OS. eg nagware to get you to pay $10 a month to use microsoft office (home version). They are trying to sell overpriced tablets, then implement overpriced macro transactions for continued normal use of the tablet, and they wonder why the the surface RT is such a failure and the surface pro is still not doing too well.
  • 3 Hide
    cmi86 , September 14, 2013 10:56 AM
    this is why you just buy an android pad and not have to deal with apples bullshit prices and expensive apps and microsofts lacking app store. With android you get a faster device that costs less money and cheaper or free apps. Case Closed.
  • 0 Hide
    CommentariesAnd More , September 14, 2013 11:16 AM
    IMHO MS itself knows this is a fail campaign ( like its recent products , staff and higher authorities ) I believe Tim should either turn a deaf ear to this , or respond by offering a locked iPhone 5/5C/5S in trade for a "gently" used Surface crap. Also the one or two mad guys who trade up for 200$ should also be offered some salt , and maybe a bit of advice , to either get an Android Tab , or an iPad.
  • 1 Hide
    stevejnb , September 14, 2013 12:20 PM
    Quote:
    IMHO MS itself knows this is a fail campaign ( like its recent products , staff and higher authorities ) I believe Tim should either turn a deaf ear to this , or respond by offering a locked iPhone 5/5C/5S in trade for a "gently" used Surface crap. Also the one or two mad guys who trade up for 200$ should also be offered some salt , and maybe a bit of advice , to either get an Android Tab , or an iPad.


    Offering a similar trade ins of Surface items for iDevices would probably be a good idea Simply put, they are a superior device for some peoples' needs, and it would be ideal if those people ended up with them.

    Also, your advice is... Problematic. Simply put, if you want word, excel, and powerpoint editing utility and multitasking actually matters to you, the Surface is generally a far superior device to any Android or iOS device. That's a good number of people. And the App store... I know for a fact most people are operating on almost year old information - it's a *lot* more complete than it was than when I first tried Windows 8.

    In all honesty, have you tried a Surface recently? I doubt it, based on what you're saying.
  • -1 Hide
    falchard , September 14, 2013 3:05 PM
    Back in my day they called Apps Programs, and there are a lot more programs available on Windows 8 tablets than every app store on the planet.
  • 0 Hide
    Khimera2000 , September 14, 2013 8:23 PM
    Funny to hear about people complaining about the app strore, I have a windows 8 x86 tablet from samsung, and it runs all the app store apps, plus all the windows 7 apps just fine. I have the full version of office, and play LoL, steam, and can run Photoshop or Sketchbook Pro it even comes with a presure sensitive stylus, last time I checked an I pad wasent able to do this. If people want to complain about the lack of apps on win tablets, it only works on the RT model, I can do a lot more with the pro version.
  • 0 Hide
    Avus , September 15, 2013 7:17 PM
    @Khimera2000 : This is not about how good your Surface pro tablet. This is about Microsoft try to trick/fool iPad users to surrender their perfectly working iPad for something not much better.

    Example: Will you switch to an iMac if Apple give you $200 to trade-in your Desktop PC (which you already bought many software like Office, Photoshop, games... for it).
  • 0 Hide
    shin0bi272 , September 16, 2013 11:12 PM
    Why cant microsoft just concentrate on making a better OS with less flaws and bugs and security holes and bringing the price down? Why do they think that their 90% market share in the OS department suddenly puts them at risk for going out of business if they dont mimic apple's shitty devices at every turn? I remember when windows cost under 100 bucks and had things like "windows 98 Plus!"... why cant we go back to that? Why cant we make the pc fun again direct from the factory instead of having to download our own themes and backgrounds etc etc etc? Instead microsoft is herding us like cattle towards their idea of the future with this unified interface.... which sucks if you use something called a MOUSE!