Ads

Best offers

Ads
All about Miscellaneous
 Latest Miscellaneous articles
Exclusive Interview: Nvidia's Ian Buck Talks GPGPU

Exclusive Interview: Nvidia's Ian Buck Talks GPGPU
With Snow Leopard and Windows 7 both offering GPGPU capabilities, we wanted to talk to Nvidia's Ian Buck. Not only is he one of the fathers of Brook, the programming language ultimately adopted by AMD/ATI, but the head of Nvidia's CUDA group as well. Read More

  • Beamforming: The Best WiFi You’ve Never Seen
    Forget 802.11n Draft 2.0. The future of video-capable WiFi depends on a signal-boosting technique called beamforming. We put the pioneers in this frontier through some real-world testing to find out which technology is going to change the wireless world. Read More
All Miscellaneous articles

Newsletters


  • Ask your question about IT issues
  • Post

Partners

The Games selection

adventure : Ray Adventure game, South Park style. Pick the way the story goes by picking an answer among those offered.
crazy : Interactive Boogy Pick one of the 3 songs, hit on the correct keys matching this boy's dance moves.
Ads

Sponsored links

This is the Microsoft Store Logo

Next news
11:11 AM - August 5, 2009 by Marcus Yam

Microsoft Stores to have this brand.

Apple branding the Apple Stores is easy. After all, the Apple logo is just an apple. While the Microsoft store could carry the old and familiar Microsoft typeface logo, which logo would it bear? Would it be the Windows symbol (which changes slightly with each generation) or would it be Clippy? Turns out it's something new.

IStartedSomething found the new Microsoft Store logo in a trademark filing that would cover "retail store services and online retail services featuring computers, computer hardware, software, computer games, computer peripherals, portable music players and accessories, personal digital assistants, cell phones and accessories, video game consoles and accessories, webcams, books, clothing, back packs, messenger bags, computer bags and novelty items."

 

There it is. What do you make of it?

Source : Tom's Hardware US

Talkback
Add your comment
ubernoobie 08/05/2009 5:32 PM
Hide
-0+

seems simple enough as that looks to me like a window

Eggrenade 08/05/2009 5:32 PM
Hide
-0+

I think the EU is

Eggrenade 08/05/2009 5:33 PM
Hide
-9+

going to sue for giving people seizures.

Sorry for the double post.

squatchman 08/05/2009 5:38 PM
Show
silversurfernhs 08/05/2009 5:38 PM
Hide
-17+

That looks horrible and doesn't suit the company's newfound creativity and simplicity. All they need are the furthest 4 squares, the others are unnecessary.

evolve60 08/05/2009 5:41 PM
Hide
-4+

maybe they should use another fruit as their logo, instead of an apple they could use an orange or something, maybe even a strawberry.

njalterio 08/05/2009 5:42 PM
Hide
-7+

Something about it is just unnerving....I don't like looking at it.

scook9 08/05/2009 5:44 PM
Hide
-10+

I think that made me go cross-eyed...fail on microsoft's part if that is all they could come up with

imspecial 08/05/2009 5:46 PM
Hide
-5+

one word....ugly

touchdowntexas13 08/05/2009 5:47 PM
Hide
-1+

It will definitely take some warming up to...

griffed88 08/05/2009 5:51 PM
Hide
-10+

I think it's absolutely hideous. It looks out-dated already, like its from the 80's. They should just stick with the Microsoft type-face, it's classy and simple and has the brand recognition. They should stick with black and white, and to differentiate from apple they should use the blue and green hues from the default vista wallpaper.

Kithzaru 08/05/2009 5:51 PM
Hide
-1+

How many different ways can Microsoft made 4 boxes of set colors look different? ... at least one more apparently.

Actually, i do like on XP how the Win symbol looks like a flag...

crom 08/05/2009 5:52 PM
Hide
-0+

Good to see Microsoft copying Apple. How much money do you guys want to bet they have their own Windows "geniuses".

AMDnoob 08/05/2009 5:55 PM
Hide
-4+

[Yawn] Nothing special, very boring...

doomtomb 08/05/2009 5:59 PM
Hide
-0+

not a big fan of it. it looks so pixelated like something from the 80s.

masop 08/05/2009 5:59 PM
Hide
-0+

evolve60 :
maybe they should use another fruit as their logo, instead of an apple they could use an orange or something, maybe even a strawberry.



LOL! :-)

tayb 08/05/2009 6:06 PM
Hide
-0+

Logo's are stupid. The Apple logo is stupid. This logo is stupid. I like how Sony does their "Sony Style" stores just actually writing Sony Style on the top of the entrance. If only I wanted anything inside the Sony store.

At the end of the day the logo is supposed to tell me what the company is and when I look at that logo I think "Windows." I think the windows flag would have been a much better choice but I still like it.

hellwig 08/05/2009 6:09 PM
Hide
-0+

I know Windows is the only reason Microsoft still exists (no Windows means no tying of other software to the OS). However, I would think the store should pursue its own brand, rather than trying to simply say "Hey, we sell Windows". I mean, Microsoft should try to educate the average joe that computers run more software than just what comes pre-installed on it, and that Microsoft makes most of that software too. Seriously, not counting Office and Windows, who goes out and buys Microsoft software? I never bought Encarta or Money or TripPlanner or any of the crap Microsoft makes. I only ever saw them because they came on the computer.

Not that I'm a Microsoft fan, but if I was running the show, I'd try to get more products out there into the hands of the public.

tayb 08/05/2009 6:23 PM
Hide
-0+

hellwig :
I know Windows is the only reason Microsoft still exists (no Windows means no tying of other software to the OS). However, I would think the store should pursue its own brand, rather than trying to simply say "Hey, we sell Windows". I mean, Microsoft should try to educate the average joe that computers run more software than just what comes pre-installed on it, and that Microsoft makes most of that software too. Seriously, not counting Office and Windows, who goes out and buys Microsoft software? I never bought Encarta or Money or TripPlanner or any of the crap Microsoft makes. I only ever saw them because they came on the computer.Not that I'm a Microsoft fan, but if I was running the show, I'd try to get more products out there into the hands of the public.



Microsoft sells mice, keyboards, video games, video game consoles, web cams, and has a slew of software available to purchase. I'm sure they will push other companies hardware in the store but I don't think they'll have a problem filling the shelves.

maxcue 08/05/2009 6:25 PM
Hide
-0+

I like it. It's a little garish but you can make the MS connection right away, I think. And to hellwig, logos *do* have a function: they communicate something to you at a glance. Whether you like or respect what it conveys is up to you.

IronRyan21 08/05/2009 6:46 PM
Hide
-1+

Looks like crosshairs, maybe apple is in their crosshairs, lol

pharge 08/05/2009 6:53 PM
Hide
-2+

No matter who much we dislike Apple. Apple store was successful because it was carefully designed to show case not only their products but also their brand image, creativity, and style... well... in another work.. their carefully and creativitly packaged marketing stragety.
So what MS store is going position itself?

A MS product museum/gallery? hmm... not very interesting..
Another bestbuy/tigerdirect store? better not...
A computer corner store? hmmm.... will be tough...
A MS tech support center? hmm...... guess it is going to be packed all the time...lol
A MS product expo for current and future MS products? for showcaseing something like Surface or something.... hmmm can be cool... but need some smart and standout design...

The bigest difference between MS store, and Apple, Sony style, and Samsung stores... is that all Apple, Sony, and Samsung have a lot of "hardware" for display while most of MS's products are softwares which are more difficult to showcase. MS do have some hardwares to showcase but with Zune, Xbox360, probably Natal (forget about keyboard and mice... they can not be the center piece of teh store)... it is going to make MS store look more like a MS entertainment center. Is that what MS want to portrait themself?

If yes... that is fine.... but if not... their marketing team better think about something really cool... not just somethings like "windows computers are cheaper"... or something...

tipoo 08/05/2009 6:59 PM
Hide
-0+

Not a bad logo, but i still dont know what to make of the Microsoft retail store idea...

thejerk 08/05/2009 7:08 PM
Hide
-7+

It appears designed by toddlers.

trollqueen 08/05/2009 7:10 PM
Hide
-2+

The logo appropriately symbolizes Microsoft lack of creativity. It's perfect. The only logo that would be better is a piece of fruit, say an apple, with those colors in it..oh wait. That's been done already.

JCIHAWK 08/05/2009 7:30 PM
Hide
-1+

SO MANY COLOR SHADES FROM THE 70'S!

jhansonxi 08/05/2009 7:39 PM
Hide
-0+

When I look at the logo I think tile or linoleum for some reason.

Shadow703793 08/05/2009 7:42 PM
Hide
-1+

Now mount it on a spinning disk,etc and that would give people seizures.

Honis 08/05/2009 7:58 PM
Hide
-1+

Does anyone else feel like they're being sucked in?

leafblower29 08/05/2009 8:04 PM
Hide
-6+

EU will sue for not having a ballot for the logo choice.

rooket 08/05/2009 8:18 PM
Hide
-1+

It'll be interesting if some day everyone's carrying Zunes around rather than ipods. I wonder how they compare, I own neither device. Will be cool to be able to go in a Microsoft store some day.


Sponsored links

Related articles

  • CES 2007: Microsoft intros fancy gaming keyboard

    The Reclusa gaming keyboard is yet another product that was born through the cooperation of the Redmond-company and Razer, a company that has specialized itself on developing gaming peripherals.

  • Store, Swap and Organize: Storage Accessories

    Storage has countless faces these days, including numerous useful accessories. We found fives products to help you flexibly install, connect, silence and manage 2.5" and 3.5" hard drives.

  • CES 2007: Microsoft to showcase remote-controlled USB handsets and...

    Microsoft is expected to showcase a number of new consumer products at the 2007 International Consumer Electronics Show (CES), including remote-controlled USB handsets and Ultra Mobile PCs (UMPCs), according to sources at related Taiwan-based manufacturers, who also indicated that the launch of the products will benefit Taiwan's OEM companies.