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This is the Microsoft Store Logo

By - Source: Tom's Hardware US | B 59 comments

Microsoft Stores to have this brand.

Apple branding the Apple Stores is easy. After all, the Apple logo is just an apple. While the Microsoft store could carry the old and familiar Microsoft typeface logo, which logo would it bear? Would it be the Windows symbol (which changes slightly with each generation) or would it be Clippy? Turns out it's something new.

IStartedSomething found the new Microsoft Store logo in a trademark filing that would cover "retail store services and online retail services featuring computers, computer hardware, software, computer games, computer peripherals, portable music players and accessories, personal digital assistants, cell phones and accessories, video game consoles and accessories, webcams, books, clothing, back packs, messenger bags, computer bags and novelty items."

 

There it is. What do you make of it?

Display 59 Comments.
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Top Comments
  • 17 Hide
    silversurfernhs , August 5, 2009 3:38 PM
    That looks horrible and doesn't suit the company's newfound creativity and simplicity. All they need are the furthest 4 squares, the others are unnecessary.
  • 10 Hide
    scook9 , August 5, 2009 3:44 PM
    I think that made me go cross-eyed...fail on microsoft's part if that is all they could come up with
  • 10 Hide
    griffed88 , August 5, 2009 3:51 PM
    I think it's absolutely hideous. It looks out-dated already, like its from the 80's. They should just stick with the Microsoft type-face, it's classy and simple and has the brand recognition. They should stick with black and white, and to differentiate from apple they should use the blue and green hues from the default vista wallpaper.
Other Comments
  • 0 Hide
    ubernoobie , August 5, 2009 3:32 PM
    seems simple enough as that looks to me like a window
  • 0 Hide
    Eggrenade , August 5, 2009 3:32 PM
    I think the EU is
  • 9 Hide
    Eggrenade , August 5, 2009 3:33 PM
    going to sue for giving people seizures.

    Sorry for the double post.
  • -7 Hide
    squatchman , August 5, 2009 3:38 PM
    Maybe apple could sue them for using a rainbow color scheme in a corporate logo?
  • 17 Hide
    silversurfernhs , August 5, 2009 3:38 PM
    That looks horrible and doesn't suit the company's newfound creativity and simplicity. All they need are the furthest 4 squares, the others are unnecessary.
  • 4 Hide
    evolve60 , August 5, 2009 3:41 PM
    maybe they should use another fruit as their logo, instead of an apple they could use an orange or something, maybe even a strawberry.
  • 7 Hide
    njalterio , August 5, 2009 3:42 PM
    Something about it is just unnerving....I don't like looking at it.
  • 10 Hide
    scook9 , August 5, 2009 3:44 PM
    I think that made me go cross-eyed...fail on microsoft's part if that is all they could come up with
  • 5 Hide
    imspecial , August 5, 2009 3:46 PM
    one word....ugly
  • 1 Hide
    touchdowntexas13 , August 5, 2009 3:47 PM
    It will definitely take some warming up to...
  • 10 Hide
    griffed88 , August 5, 2009 3:51 PM
    I think it's absolutely hideous. It looks out-dated already, like its from the 80's. They should just stick with the Microsoft type-face, it's classy and simple and has the brand recognition. They should stick with black and white, and to differentiate from apple they should use the blue and green hues from the default vista wallpaper.
  • 1 Hide
    Kithzaru , August 5, 2009 3:51 PM
    How many different ways can Microsoft made 4 boxes of set colors look different? ... at least one more apparently.

    Actually, i do like on XP how the Win symbol looks like a flag...
  • 0 Hide
    crom , August 5, 2009 3:52 PM
    Good to see Microsoft copying Apple. How much money do you guys want to bet they have their own Windows "geniuses".
  • 4 Hide
    AMDnoob , August 5, 2009 3:55 PM
    [Yawn] Nothing special, very boring...
  • 0 Hide
    doomtomb , August 5, 2009 3:59 PM
    not a big fan of it. it looks so pixelated like something from the 80s.
  • 0 Hide
    masop , August 5, 2009 3:59 PM
    evolve60maybe they should use another fruit as their logo, instead of an apple they could use an orange or something, maybe even a strawberry.


    LOL! :-)
  • 0 Hide
    tayb , August 5, 2009 4:06 PM
    Logo's are stupid. The Apple logo is stupid. This logo is stupid. I like how Sony does their "Sony Style" stores just actually writing Sony Style on the top of the entrance. If only I wanted anything inside the Sony store.

    At the end of the day the logo is supposed to tell me what the company is and when I look at that logo I think "Windows." I think the windows flag would have been a much better choice but I still like it.
  • 0 Hide
    hellwig , August 5, 2009 4:09 PM
    I know Windows is the only reason Microsoft still exists (no Windows means no tying of other software to the OS). However, I would think the store should pursue its own brand, rather than trying to simply say "Hey, we sell Windows". I mean, Microsoft should try to educate the average joe that computers run more software than just what comes pre-installed on it, and that Microsoft makes most of that software too. Seriously, not counting Office and Windows, who goes out and buys Microsoft software? I never bought Encarta or Money or TripPlanner or any of the crap Microsoft makes. I only ever saw them because they came on the computer.

    Not that I'm a Microsoft fan, but if I was running the show, I'd try to get more products out there into the hands of the public.
  • 0 Hide
    tayb , August 5, 2009 4:23 PM
    hellwigI know Windows is the only reason Microsoft still exists (no Windows means no tying of other software to the OS). However, I would think the store should pursue its own brand, rather than trying to simply say "Hey, we sell Windows". I mean, Microsoft should try to educate the average joe that computers run more software than just what comes pre-installed on it, and that Microsoft makes most of that software too. Seriously, not counting Office and Windows, who goes out and buys Microsoft software? I never bought Encarta or Money or TripPlanner or any of the crap Microsoft makes. I only ever saw them because they came on the computer.Not that I'm a Microsoft fan, but if I was running the show, I'd try to get more products out there into the hands of the public.


    Microsoft sells mice, keyboards, video games, video game consoles, web cams, and has a slew of software available to purchase. I'm sure they will push other companies hardware in the store but I don't think they'll have a problem filling the shelves.
  • 0 Hide
    maxcue , August 5, 2009 4:25 PM
    I like it. It's a little garish but you can make the MS connection right away, I think. And to hellwig, logos *do* have a function: they communicate something to you at a glance. Whether you like or respect what it conveys is up to you.
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