Sign in with
Sign up | Sign in

Microsoft Rumored to be Slowing Surface Production

By - Source: Digitimes | B 49 comments

Micosoft is rumored to already be cutting the producting of its Surface RT tablet.

According to a report published by Digitimes, Windows RT "may not perform as well as expected in the market"

The article suggests that Microsoft has cut tablet orders by half and there is now reason to believe, if the information is accurate, that Microsoft will miss the anticipated goal of 4 million shipped Surface RT tablets by the end of the year. Instead, Microsoft may only ship 2 million units. Digitimes said that Asustek Computer, Samsung Electronics and Dell are also seeing weak demand for Windows RT devices.

With little hope that Surface RT will be improving its market performance, all hopes now rest on the Surface Pro tablet, but there is already mounting doubt that Microsoft can make a significant impact. The tablet, which will run Windows 8 Pro will carry a $400 premium over Surface RT and sell for at least $899 (64 GB). The higher end 128 GB model will retail for $999. The tablets will have a 1080 p 10.6-inch screen and run Core i5 processors, as well as pens nor taking notes and making sketches.

The Digitimes report suggests that the supply chain believes that Surface Pro will be priced out of the market and will need a lower price to appeal to consumers.

 

Contact Us for News Tips, Corrections and Feedback

Discuss
Display all 49 comments.
This thread is closed for comments
Top Comments
  • 15 Hide
    zubikov , November 30, 2012 3:05 PM
    Honestly look around the mall on black friday, ask your friends, relatives and coworkers. Who went out and got a Microsoft Surface? I bet many got an iPad or the amazing Nexus 10. The Surface is an expensive joke.
Other Comments
  • 15 Hide
    zubikov , November 30, 2012 3:05 PM
    Honestly look around the mall on black friday, ask your friends, relatives and coworkers. Who went out and got a Microsoft Surface? I bet many got an iPad or the amazing Nexus 10. The Surface is an expensive joke.
  • 0 Hide
    dameon51 , November 30, 2012 3:06 PM
    I can't understand not wanting the RT. Can't wait for the Pro though.
  • -4 Hide
    gouki146 , November 30, 2012 3:09 PM
    The RT is 10 years TOO LATE. Win XP on a tablet? Not exciting until the 2nd or 3rd gen when the hardware catches up to the hype.
  • 5 Hide
    tleavit , November 30, 2012 3:13 PM
    Ill have 100 orders for a pro tables in my small business next year alone. Don't be fooled people, there is MASSIVE pressure in the business word by users to use a tablet in the work space and M$ dropped the ball by taking so long, every other competitor will catch up. So far the surface has the best specs but Im concerned that it does not have a docking station for business user to easily drop it in and use their normal mouse/keyboard/monitor based apps.
  • 6 Hide
    Anonymous , November 30, 2012 3:16 PM
    Metro UI is a disaster. It's failed in the phone market, and now Microsoft wants to shove it down our throats. I sincerely home that Windows 8 is a complete flop and they escort that idiot Ballmer out the door! Seriously, Microsoft has never innovated well, but rather bullied people out of the markets they've created or just plain bought them out. Now, they're so late to the market, it's game over...
  • 0 Hide
    therogerwilco , November 30, 2012 3:30 PM
    Windows 8 rocks. The Surface RT rocks. The closed model they're applying to application installations and the completely restricted API you can code Windows 8 apps in, is the failure point for the Surface RT. The Pro you'll be able to use as normal, but after X amount of years with that freedom, trying to apply a business model like Apple or Droid to a piece of hardware, will not catch on. I was horrified when I tried to set an environment variable within some code for my Surface RT, only to find out the API is probably 30% of the entire .net 4.5 framework. Don't get me wrong, that helps security and performance, but that sure limits the amount you can actually do for coding and reduces the experience of the end user. (this is not a droid, or a crummy apple, this is freakin windows. it's been a mature and massive experience for years)
  • 9 Hide
    Anonymous , November 30, 2012 3:33 PM
    It is simply too expensive. It is a lot more compelling at $300 than it is at $500. Micro$oft has billions in the bank, and they need to subsidize this thing to get it out the door, and gain market share.
  • 2 Hide
    -Jackson , November 30, 2012 3:37 PM
    Quote:
    Metro UI is a disaster. It's failed in the phone market, and now Microsoft wants to shove it down our throats. I sincerely home that Windows 8 is a complete flop and they escort that idiot Ballmer out the door! Seriously, Microsoft has never innovated well, but rather bullied people out of the markets they've created or just plain bought them out. Now, they're so late to the market, it's game over...

    Nobody's forcing you to use it princess.
  • 4 Hide
    Gundam288 , November 30, 2012 3:41 PM
    -JacksonNobody's forcing you to use it princess.

    Nope, but if you want the newest Direct X MS pretty much forces you to use their new OS sadly. This has been how they have done things for a while now. =/
  • 6 Hide
    lradunovic77 , November 30, 2012 3:46 PM
    Metro needs to die
  • 3 Hide
    littleleo , November 30, 2012 3:53 PM
    Quote:

    therogerwilco 11/30/2012 6:30 PM
    Hide
    Insert quote. Report -0+

    Windows 8 rocks. The Surface RT rocks. The closed model they're applying to application installations and the completely restricted API you can code Windows 8 apps in, is the failure point for the Surface RT. The Pro you'll be able to use as normal, but after X amount of years with that freedom, trying to apply a business model like Apple or Droid to a piece of hardware, will not catch on. I was horrified when I tried to set an environment variable within some code for my Surface RT, only to find out the API is probably 30% of the entire .net 4.5 framework. Don't get me wrong, that helps security and performance, but that sure limits the amount you can actually do for coding and reduces the experience of the end user. (this is not a droid, or a crummy apple, this is freakin windows. it's been a mature and massive experience for years)


    And how long have you worked for Microsoft?
  • 1 Hide
    littleleo , November 30, 2012 3:55 PM
    I have not had one request for a Surface and the pro version is going to be $900+. I could build you a killer machine for that price.
  • 1 Hide
    tearsana , November 30, 2012 4:01 PM
    reason I didn't get a surface RT was because of it's lack of an active digitizer. Waiting on the lenovo thinkpad
  • -3 Hide
    -Jackson , November 30, 2012 4:02 PM
    Quote:
    Nope, but if you want the newest Direct X MS pretty much forces you to use their new OS sadly. This has been how they have done things for a while now. =/

    I know :/ 
    But it is THEIR OS after all.. we're not in a place to really complain about it..
  • 3 Hide
    -Jackson , November 30, 2012 4:03 PM
    Quote:
    I have not had one request for a Surface and the pro version is going to be $900+. I could build you a killer machine for that price.

    Ughh.. Freaking apples and oranges..
    APPLES AND ORANGES.
    What is it you people don't get about this term.
  • 5 Hide
    christarp , November 30, 2012 4:05 PM
    -JacksonI know But it is THEIR OS after all.. we're not in a place to really complain about it..

    ... this is one of the dumbest comments i've ever read.
  • -3 Hide
    -Jackson , November 30, 2012 4:15 PM
    Quote:
    ... this is one of the dumbest comments i've ever read.

    What I meant is that, we're so dependent on Windows that there's really no way we can threaten MS into fulfilling what we want in THEIR OS. I mean, unless a very large majority starts complaining about it.

    Edit: And buddy, dumbest isn't even a word.
  • 1 Hide
    Zetto , November 30, 2012 4:17 PM
    littleleoI have not had one request for a Surface and the pro version is going to be $900+. I could build you a killer machine for that price.


    Tablet builder are you? please...

    We have dozens of off brand (chinese) windows 7 tablets for management for on site use (time recording mostly) and the engineering department will be going with Surface Pro as soon as they're available. WIN 7 is the current network image (just upgraded this year) but WIN 8 is a small jump to make (same as win 7 really, back end wise) to get these specialized deloyments in the field.
    $1k is about normal for a business machine really. After they're deployed we'll see how many execs jump on the bandwagon, most of their ipads etc have had their day and have gone back home for their kids to play with.

    Those consumers with some computer skills will won't mind the price, it's a serious tool after all, not exclusively for entertainment / time killing.
  • 1 Hide
    Anonymous , November 30, 2012 4:31 PM
    While I think the Surface RT is pretty darn amazing and far superior to both Android and Apple offerings I for one am waiting for the Surface Pro early next year.
  • 4 Hide
    boiler1990 , November 30, 2012 4:34 PM
    W8 RT isn't the main drawback; the limitation of Tegra III is. RT is, at least IMO, a great alternative to iOS and Android. It works very well on touch-enabled devices, provides a near-seamless transition to Windows on desktops (for users as well as developers), and is actually a very functional OS in terms of productivity apps.

    The problem is that Tegra III simply isn't strong enough to effective run the OS, all of the touch-enabled interactions, and complex programs like Office simultaneously. The biggest complaints from nearly every review can be traced back to the hardware, not the software.

    I think these issues will be quickly rectified by the Surface Pro, and I look forward to its arrival.
Display more comments