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Microsoft Surface Price Could Drop 38% in Two Months

By - Source: Dealnews | B 34 comments

Dealnews has a bold prediction: The Microsoft Surface Tablet could repeat a scenario seen with the Blackberry Playbook.

Due to the high inventory an sales results that are rumored to be below expectations, the website believes that Microsoft could be  forced to discount the tablet in a similar as Research in Motion discounted its Playbook. The site wrote that Microsoft is showing no signs of discounts at this time, but states that

"true bargain hunters may want to hold off a little longer, as just five months after the Playbook's debut, the 16GB Playbook dropped 38% in price. Even the higher 32GB model dropped an impressive 33% in price during the same timeframe. And the deals only got better from that point forward. In fact, in an effort to move inventory, some retailers, like Office Depot, began discounting the Playbook and bundling it with $100 gift cards. Again, this was just five months into the tablet's lifespan, which means we could see hefty discounts on the Surface RT as early as March 2013."

Dealnews noted that Microsoft would be "wise to discount its entry-level Surface RT tablet", such suggests that "holding off till the Pro's debut before making any purchasing decisions" is a good idea. Impatient shoppers should wait until the Surface RT gets better distribution, which seems to be happening soon, as Microsoft announced that Surface RT will be available at Staples and BestBuy.

 

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  • 13 Hide
    blurr91 , December 13, 2012 5:01 PM
    I "could" win the Lotto in 3 months...
Other Comments
  • 5 Hide
    shiftstealth , December 13, 2012 4:36 PM
    The vendors such as Asus and dell requested they keep their price high so that they could compete so this leaves me curious.
  • 3 Hide
    tuffjuff , December 13, 2012 4:40 PM
    I don't know that these are at all directly comparable.

    The Playbook had no change from the start. At least Microsoft has the power of tens of millions of devices with Windows 8 on them, all using the same app store, to help force interest from developers.
  • 13 Hide
    blurr91 , December 13, 2012 5:01 PM
    I "could" win the Lotto in 3 months...
  • -7 Hide
    shafe88 , December 13, 2012 5:09 PM
    Even if they drop the price by 38% I'm still not buying one. The Rt tablet is not worth the money, for the same price I can get a decent touch screen notebook for the same price with better spec's, and if they do cut the price by 38%, where does the loss in profit come from, do they reduce production cost or do they make up the losses is their app store.
  • -6 Hide
    Old_Fogie_Late_Bloomer , December 13, 2012 5:18 PM
    I was kicking myself for missing the firesale on the HP Touchpad, but since it doesn't look like you can install Android or Linux on the Surface, I don't see it hitting a price I'd actually pay anytime soon...
  • 3 Hide
    Parsian , December 13, 2012 5:19 PM
    these analysts have their heads up in their a$$. I was at best buy the other day and people were asking for it a lot, except u cant get it there. (best buy canada)
  • 1 Hide
    zorky9 , December 13, 2012 5:19 PM
    shafe88and if they do cut the price by 38%, where does the loss in profit come from, do they reduce production cost or do they make up the losses is their app store.

    They don't. The loss is an investment towards culminating a better ecosystem for RT (more users, incentive for developers to produce apps, etc.), and setting a higher bar for partners to follow with their hardware design. Either way, the loss is something MSFT's war chest can absorb.
  • -5 Hide
    killerclick , December 13, 2012 5:22 PM
    Good to see Metro is dying everywhere
    Microsoft must pay for trying to force it on their users
  • -5 Hide
    Anonymous , December 13, 2012 5:37 PM
    Dream on.
  • -5 Hide
    Anonymous , December 13, 2012 5:47 PM
    Just surfaced dead in he water, and stinking up the shore, by the millions the seagulls and flys are having a feast! M$ get that mess off of the desktop!
  • -5 Hide
    edlivian , December 13, 2012 5:48 PM
    not a big fan on win8, its very kiddy like os, it came on a laptop i got for my parents.

    I cannot imagine any serious business user using win8.
  • -2 Hide
    Anonymous , December 13, 2012 5:51 PM
    Funny. Microsoft said they were increasing production of the surface. Why would they do that if a) sales are bad. and, b) they would just discount the device in a couple of months. Doesn't make much business sense..but then again the author writes blogs for a living.
  • 5 Hide
    therogerwilco , December 13, 2012 5:52 PM
    RT and Win8 rocks, it's pretty rough around the edges, but hey, it tops the first version of the ipad hands down, with a single USB port. :) 
  • -3 Hide
    the great randini , December 13, 2012 5:58 PM
    mac patented rounded edges, i know its gay but now every phone and table will have sharp edges...well untill some patents that too.
  • 0 Hide
    djscribbles , December 13, 2012 6:00 PM
    shafe88Even if they drop the price by 38% I'm still not buying one. The Rt tablet is not worth the money, for the same price I can get a decent touch screen notebook for the same price with better spec's, and if they do cut the price by 38%, where does the loss in profit come from, do they reduce production cost or do they make up the losses is their app store.


    I believe the stores would be the ones taking losses primarily; Microsoft's losses would come from inventory they already built that stores didn't buy at the original price, and refuse to buy without incentives. The discounts on the playbook were from over-production, once they hit those levels of discount they were essentially just trying to get rid of the ones they had, and weren't mass producing anymore.
  • 0 Hide
    bystander , December 13, 2012 6:06 PM
    djscribblesI believe the stores would be the ones taking losses primarily; Microsoft's losses would come from inventory they already built that stores didn't buy at the original price, and refuse to buy without incentives. The discounts on the playbook were from over-production, once they hit those levels of discount they were essentially just trying to get rid of the ones they had, and weren't mass producing anymore.

    And atm, there is a big demand for these touch devices, at least from other vendors, so now that they are selling in stores, their true value will become known.
  • 1 Hide
    gm0n3y , December 13, 2012 6:09 PM
    I don't think this will happen. Maybe we'll see a small price drop when Pro is release, but Microsoft can't really make a deep cut without seriously damaging their relationship with their hardware vendors (Asus, Toshiba, etc). They definitely can't sell it at anywhere near a loss.
  • 6 Hide
    Anonymous , December 13, 2012 6:11 PM
    I'm buying an RT. As an IT professional, all I need is a stripped-down tablet OS that can launch Citrix and web-based applications. Not concerned with legacy apps, multiple operating systems, or mass storage, this unit is going to allow me to be productive yet leverage all of my cloud-based entertainment services.

    Supporting Microsoft on this one. They had to play the hardware angle and the CNET user reviews for this device are stellar. The media is on a witchhunt to keep MS down.
  • -5 Hide
    ivanto , December 13, 2012 6:25 PM
    Is surface dying faster than Playbook?
  • 0 Hide
    hoofhearted , December 13, 2012 6:53 PM
    They should have released the pro version first. Compatibility with all of your x86 stuff is the main market separator that would distinct them from apple and android.
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