Microsoft Reveals a More Aggressive Smartphone Plan

Microsoft's New WP7 Plan @ MWC 2012

Terry Myerson, Corporate Vice President of Windows Phone Division, explained Microsoft's new smartphone strategy earlier at Nokia's press conference.

Lumia 610: 800 MHz S1 & 256 MB of RAMLumia 610: 800 MHz S1 & 256 MB of RAM

At the present time, WP7 trails Android and iOS in terms of market share by a decent figure, but Microsoft still has ambitions to be number one or two within the next couple of years. To that end, the minimal hardware specifications for WP7 have been lowered. According to Terry, the requirement is now a SoC with performance greater than or equal to Qualcomm's 800 MHz 7x27A S1 Snapdragon and 256 MB of RAM. This increases Microsoft's potential customer base by 60 percent.

Microsoft's announcement ties in perfectly with Nokia's Lumia 610 release, which is purportedly going to retail for between $100 and $150. However, this won't be the only budget oriented WP7-based smartphone. In our discussions with Microsoft, we were clearly told that more will be launched soon.

This is a better strategy in our opinion. Microsoft can't expect to only play for the high-end smartphone market. In order for WP7 to be truly successful, it must be adopted by the wider public.

Wide Family of 1.0 GHz + WP7-based Smartphones

Lumia 710Lumia 710Lumia 800Lumia 800Lumia 900Lumia 900

Acer AllegroAcer AllegroDell Venue ProDell Venue ProZTE TaniaZTE Tania

Fujitsu IS12TFujitsu IS12THTC RadarHTC RadarHTC TitanHTC Titan

HTC Titan IIHTC Titan IISamsung Omnia WSamsung Omnia W

We're still not sure now feasible this strategy will be in the long term. While the Lumia 610 has an attractive price tag, it also is a little slow when hammered with high processing tasks. For example, input lag exceeds 300 ms if you if you try to scroll an app when it starts up. This is a phenomenon we first noticed on the Lumia 710, but it applies much more to the 610's reduced hardware performance profile.

Hopefully, Microsoft is able to make further optimizations to compensate for the lowered hardware requirements of WP7. While it's appealing to pay less, we don't think that should come at the expense of a snappy and fast Metro interface.

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    Top Comments
  • cknobman
    Microsoft, my wife and I are joining your camp in the coming months. Android has pissed me off for the last time.

    Keep the controls on your OS so carriers can skin it and keep your phones updated with software and that is all I want.

    We are sick and tired of the broken, fragmented, shoddy supported likes of the Android world.
    12
  • Other Comments
  • drwho1
    "We're still not sure now feasible this strategy will be in the long term."

    LOL
    -5
  • alxianthelast
    an awww for effort
    -4
  • eddieroolz
    I think Microsoft needs to be more swift in updating its hardware requirements, or abandon it altogether. It has been nearly two years since the introduction of WP7 if I'm not mistaken, and this is its first update which is unacceptable. Though I realize WP7 runs a lot smoother on less hardware (read: not a bloatware like Android is) having such an outdated hardware specification is not going to help keep up to the competition.
    0