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Is Microsoft Really a Dying Consumer Brand?

By - Source: Tom's Hardware US | B 166 comments

CNN is running a story with the headline "Microsoft is a dying consumer brand."

That's a bold statement, considering the strength that Microsoft has right now in the technology sector. The huge majority of the world's computers run on some kind of Windows, and much of the world's businesses rely on some kind of Microsoft productivity software.

That, however, is just in the realm of desktop computing. Businesses may still be in Microsoft's hands, but what about consumers?

In contrast, Apple has incredible strength with consumers, but doesn’t have a hold on businesses. Consumers are snatching up the iPhone and iPad to go along with their iPods, but businesses aren't running Mac OS X.

Even though Microsoft has done well with the Xbox, the Zune failed to take off, and now Windows Phone 7 has a battle ahead of it against the iPhone and Android.

Check out CNN's opinion here, and let us know if you agree or disagree!

Discuss
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Top Comments
  • 59 Hide
    tolham , October 28, 2010 3:25 PM
    CNN is the dying brand.
  • 46 Hide
    ispam , October 28, 2010 3:25 PM
    Let me guess, Steve Jobs wrote it.
  • 39 Hide
    96stangman , October 28, 2010 3:21 PM
    Ill make it simple no
Other Comments
  • 39 Hide
    96stangman , October 28, 2010 3:21 PM
    Ill make it simple no
  • 33 Hide
    bustapr , October 28, 2010 3:23 PM
    Statement is bull...
  • -6 Hide
    uronacid , October 28, 2010 3:23 PM
    CNN is about as reliable as Obama.
  • 46 Hide
    ispam , October 28, 2010 3:25 PM
    Let me guess, Steve Jobs wrote it.
  • 59 Hide
    tolham , October 28, 2010 3:25 PM
    CNN is the dying brand.
  • 32 Hide
    partytime , October 28, 2010 3:26 PM
    umm.. No of course not..
  • 27 Hide
    xerroz , October 28, 2010 3:32 PM
    No
  • 25 Hide
    Shuge1 , October 28, 2010 3:35 PM
    Id stopped caring about what happens toMS, but thats until windows 7 came out...
  • 23 Hide
    koga73 , October 28, 2010 3:36 PM
    tolhamCNN is the dying brand.

    ^^^
  • 25 Hide
    rascalion , October 28, 2010 3:39 PM
    What Microsoft has lacked from a consumer standpoint is the polish, ease of use and integration that Apple has been able to provide with its products. Microsoft has appeared to realize this. Windows 7 and Office 2010 are probably its most polished software to date. We are starting to see tighter and tighter integration especially between its services (xbox live & zune marketplace) and the Phone 7. If rumors are to be believed, an app store is also on its was to the desktop. So Microsoft by all accounts has woken up to the consumer base and is playing an aggressive game of catch.

  • 28 Hide
    cptnjarhead , October 28, 2010 3:39 PM
    Just because you work at CNN... and you and your retard buddies have apple products.. that automatically means everyone has apple products?.
    by the way.. who or what is CNN?... I thought they were a dying brand.. doesn't everyone just watch fox?
  • 28 Hide
    Shuge1 , October 28, 2010 3:39 PM
    People still watch CNN?
  • 10 Hide
    froosty , October 28, 2010 3:41 PM
    no
  • 27 Hide
    Stryter , October 28, 2010 3:43 PM
    Awe, CNN forgot that they aren't relevant anymore.
  • 23 Hide
    Trashit , October 28, 2010 3:43 PM
    Reason why apple cant score with business is cos they have accounting departments staffed by people who want value for their money and are accountable if they buy expensive crap. Sadly your average consumer on other the hand does not. You can sell just about anything using word of mouth when the mouth is attached to an idiot.
  • 5 Hide
    nforce4max , October 28, 2010 3:45 PM
    The dollar is a dyeing brand.

    Brand upon the brain!
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