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Nvidia Reportedly Prepping More Fermi Cards as 600-Series

By - Source: Fudzilla | B 45 comments

Rebadging old products with new names is a trend graphics cards buyers are used to.

Most recently, Nvidia confirmed that it will slap new labels on two old Fermi cards for OEMs who want to suggest that buyers are getting newer generation cards. If a report from Fudzilla is accurate, the rebranding will not be limited to OEMs, but reach retail and there may be another Fermi card that will join the Kepler ride as an unexpected guest.

Nvidia reportedly plans to rebrand the GeForce GT 440 (GF108), provide a BIOS update and sell it as the GT 630. Previously, Nvidia confirmed that the upcoming GeForce GT 605 and 620 are Fermi based (GT 510 and GT 520/GF108, respectively), while it now appears that there will also be a 610 model that is based on the GT520/GF119. Eventually you will see new cards in retail - the 610, GT 620, and GT 630 - all of which are labeled as 600-series cards, but are based on the old Fermi architecture.

The strategy behind this marketing decision appears to be a defensive move against integrated solutions from AMD and possibly even Intel's Ivy Bridge. There may be customers who are simply replacing an older card and they may not care what architecture they buy as long as the product in a retail shelf fits their price range. However, buyers who do basic research and consult Nvidia's product page may be tricked into believing they are buying a new product, while they are in fact purchasing last year's technology.

We contacted Nvidia for comment, but have yet to receive an answer.

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  • 26 Hide
    kcorp2003 , April 11, 2012 9:07 PM
    lol Nvidia you sly dog but you can't fool me now Nvidia thanks to tomshardware ;) 
  • 24 Hide
    lahawzel , April 11, 2012 9:10 PM
    Enter people "upgrading" from GT 440s to GT 630s asking "why isn't my FPS going up?".
  • 18 Hide
    spookyman , April 11, 2012 9:08 PM
    It would be nice if they would produce more 680GTX's so some of us can actually buy one.
Other Comments
  • 26 Hide
    kcorp2003 , April 11, 2012 9:07 PM
    lol Nvidia you sly dog but you can't fool me now Nvidia thanks to tomshardware ;) 
  • 9 Hide
    A Bad Day , April 11, 2012 9:07 PM
    I just love the rebadging war. Eventually one of them is going to get bold enough to rebadge a mainstream or performance GPU...
  • 18 Hide
    spookyman , April 11, 2012 9:08 PM
    It would be nice if they would produce more 680GTX's so some of us can actually buy one.
  • 24 Hide
    lahawzel , April 11, 2012 9:10 PM
    Enter people "upgrading" from GT 440s to GT 630s asking "why isn't my FPS going up?".
  • 16 Hide
    carbonfountain , April 11, 2012 9:11 PM
    This is seriously misleading stuff. It's bad enough that AMD has been rebranding their mobile graphics chips on older generations, but now Nvidia is joining the game too. Is it possible for the FTC to prosecute this type of rebranding as false advertising?
  • -9 Hide
    SteelCity1981 , April 11, 2012 9:12 PM
    It wouldn't be bad if they could rebrand the OEM Nvidia GT 545 and and call it a Nvidia GT 630 and sell it under 70 dollars.
  • 10 Hide
    whiteodian , April 11, 2012 9:15 PM
    Sneaky Sneaky. This reminds me of an episode of Malcolm in the Middle where they would put all of their leftovers into a casserole. It would become a 7-layer casserole, but eventually the casserole's 7th layer became the previous weeks 7-layer casserole - yuk. Have there been any re-badging of already re-badged cards?
  • 13 Hide
    s3anister , April 11, 2012 9:18 PM
    Quote:
    Nvidia Reportedly Prepping More Fermi Cards as 600-Series


    Are any of us surprised at this point?
  • 13 Hide
    Zingam_Duo , April 11, 2012 9:18 PM
    :D  I will rebrand my TNT as 600 card and sell it for $600. :D 

    Dudes, that's how real cache is made! :D 
  • 3 Hide
    carbonfountain , April 11, 2012 9:20 PM
    whiteodianSneaky Sneaky. This reminds me of an episode of Malcolm in the Middle where they would put all of their leftovers into a casserole. It would become a 7-layer casserole, but eventually the casserole's 7th layer became the previous weeks 7-layer casserole - yuk. Have there been any re-badging of already re-badged cards?


    The HD 7600 series should be a rebadging of the old 6700s, which in turn were rebadged from the 5700s.
  • 8 Hide
    rawful , April 11, 2012 9:24 PM
    To Carbonfountain:

    You act like this is some tactic that only AMD has used until now. It isn't. nVidia is equally guilty in the rebadging game, and has been for years and years. It sucks, but it is old news. At least they get called out for it when it happens, so an informed buyer will know.
  • 14 Hide
    cknobman , April 11, 2012 9:25 PM
    A Bad DayI just love the rebadging war. Eventually one of them is going to get bold enough to rebadge a mainstream or performance GPU...


    Thought that already happened with the 9800gt
  • 2 Hide
    dragonsqrrl , April 11, 2012 9:27 PM
    carbonfountainThe HD 7600 series should be a rebadging of the old 6700s, which in turn were rebadged from the 5700s.

    I believe the HD7600's are rebadged HD6600's, not 6700's.
  • 8 Hide
    sykozis , April 11, 2012 9:36 PM
    A Bad DayI just love the rebadging war. Eventually one of them is going to get bold enough to rebadge a mainstream or performance GPU...

    nVidia already has.... 8800GT rebadged to 9800GT and 9800GTX+ rebadged as GTS250.
  • 2 Hide
    carbonfountain , April 11, 2012 9:37 PM
    dragonsqrrlI believe the HD7600's are rebadged HD6600's, not 6700's.


    My bad. I may have confused it with the mobile chips, where the 7690m is a rebadged 6770m.
  • -2 Hide
    sublime2k , April 11, 2012 9:47 PM
    Someone cares about non-GTX GeForce?
  • 6 Hide
    jaber2 , April 11, 2012 9:47 PM
    Labeling old card with new because they have the same performance as new is shananigans.
  • 7 Hide
    gilgamex , April 11, 2012 10:38 PM
    carbonfountainThis is seriously misleading stuff. It's bad enough that AMD has been rebranding their mobile graphics chips on older generations, but now Nvidia is joining the game too. Is it possible for the FTC to prosecute this type of rebranding as false advertising?


    Nvidia has rebranded cards quite a few times in its history. If you are talking about just mobile chips then you are right, but nvidia is privy to the way market works hehe
  • 1 Hide
    geekapproved , April 11, 2012 10:53 PM
    Its terrible, the average person see's a higher number and thinks they are getting something faster than what they have and it may be in fact slower. Kinda like a 6770, someone would think it's much faster than a 4yr old 5850, but it's in fact MUCH slower. I don't like it at all what they do.
  • 2 Hide
    blazorthon , April 11, 2012 11:23 PM
    Quote:
    There may be customers who are simply replacing an older card and they may not care what architecture they buy as long as the product in a retail shelf fits their price range. However, buyers who do basic research and consult Nvidia's product page may be tricked into believing they are buying a new product, while they are in fact purchasing last year's technology.


    Isn't Fermi four or five years old, not just a year old? Also, the GT 440 is at least two years old.

    whiteodianSneaky Sneaky. This reminds me of an episode of Malcolm in the Middle where they would put all of their leftovers into a casserole. It would become a 7-layer casserole, but eventually the casserole's 7th layer became the previous weeks 7-layer casserole - yuk. Have there been any re-badging of already re-badged cards?


    The 7600 and below cards are all probably going to be VLIW5 cards, you know, the architecture from Radeon 5000... Nvidia also did some rebranding of their rebrands with their older cards. Here's to hoping that Radeon 8000 finally abandons VLIW5 for at least GCN or better.

    geekapprovedIts terrible, the average person see's a higher number and thinks they are getting something faster than what they have and it may be in fact slower. Kinda like a 6770, someone would think it's much faster than a 4yr old 5850, but it's in fact MUCH slower. I don't like it at all what they do.


    Correct me if I'm wrong, but isn't the 5850 more like two and a half years old?
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