Nvidia Reportedly Prepping More Fermi Cards as 600-Series
Rebadging old products with new names is a trend graphics cards buyers are used to.
Most recently, Nvidia confirmed that it will slap new labels on two old Fermi cards for OEMs who want to suggest that buyers are getting newer generation cards. If a report from Fudzilla is accurate, the rebranding will not be limited to OEMs, but reach retail and there may be another Fermi card that will join the Kepler ride as an unexpected guest.
Nvidia reportedly plans to rebrand the GeForce GT 440 (GF108), provide a BIOS update and sell it as the GT 630. Previously, Nvidia confirmed that the upcoming GeForce GT 605 and 620 are Fermi based (GT 510 and GT 520/GF108, respectively), while it now appears that there will also be a 610 model that is based on the GT520/GF119. Eventually you will see new cards in retail - the 610, GT 620, and GT 630 - all of which are labeled as 600-series cards, but are based on the old Fermi architecture.
The strategy behind this marketing decision appears to be a defensive move against integrated solutions from AMD and possibly even Intel's Ivy Bridge. There may be customers who are simply replacing an older card and they may not care what architecture they buy as long as the product in a retail shelf fits their price range. However, buyers who do basic research and consult Nvidia's product page may be tricked into believing they are buying a new product, while they are in fact purchasing last year's technology.
We contacted Nvidia for comment, but have yet to receive an answer.

Are any of us surprised at this point?
Dudes, that's how real cache is made!
The HD 7600 series should be a rebadging of the old 6700s, which in turn were rebadged from the 5700s.
You act like this is some tactic that only AMD has used until now. It isn't. nVidia is equally guilty in the rebadging game, and has been for years and years. It sucks, but it is old news. At least they get called out for it when it happens, so an informed buyer will know.
Thought that already happened with the 9800gt
I believe the HD7600's are rebadged HD6600's, not 6700's.
nVidia already has.... 8800GT rebadged to 9800GT and 9800GTX+ rebadged as GTS250.
My bad. I may have confused it with the mobile chips, where the 7690m is a rebadged 6770m.
Nvidia has rebranded cards quite a few times in its history. If you are talking about just mobile chips then you are right, but nvidia is privy to the way market works hehe
Isn't Fermi four or five years old, not just a year old? Also, the GT 440 is at least two years old.
The 7600 and below cards are all probably going to be VLIW5 cards, you know, the architecture from Radeon 5000... Nvidia also did some rebranding of their rebrands with their older cards. Here's to hoping that Radeon 8000 finally abandons VLIW5 for at least GCN or better.
Correct me if I'm wrong, but isn't the 5850 more like two and a half years old?