Nvidia: OEMs to Blame for Re-branding GPUs
It's big OEMs that are causing this re-branding madness, says Nvidia.
Most recently, GeForce 300-level GPUs appeared on Nvidia's website. Although Nvidia made it clear that the 400-level cards would carry the latest GF100 Fermi technology, the new 300-level cards quietly appeared without any fanfare – likely because they were rebrands meant for OEMs.
What's with this rebranding business? Nvidia explained to Bit-tech that it is something that OEMs want in order to keep their spec sheets looking fresh and cutting edge. The company also said that rebranding is something it does at the request of large PC OEMs, but did not name specific brands.
Nvidia stressed that rebranded products are not likely to make it to the retail space, so that the enthusiast buying a GPU won't be faced with confusing rebrands. Those buying a complete PC, however, could be getting an older technology with a new name.

JHH "Do we have anything?"
Product Manager "No sir, still trying to get Fermi to work."
JHH "Well, you better rebadge something then. We don't want to look like we are doing nothing around here. Don't forget to blame them for our needing to do this."
Product Manager "Yes sir, excellent idea."
Sigh.
So they chose to slap a new label on something old rather than actually making something fresh and cutting edge.
JHH "Do we have anything?"
Product Manager "No sir, still trying to get Fermi to work."
JHH "Well, you better rebadge something then. We don't want to look like we are doing nothing around here. Don't forget to blame them for our needing to do this."
Product Manager "Yes sir, excellent idea."
Sigh.
Uh, GF100? Sounds pretty new and cutting edge to me.
So they rebranded something for OEM's and quietly launched it. So what? It's not like they had a massive campaign for it saying "look at this awesome new technology we have"
Although for under $800 with an i5 750, 8gigs ddr3 and a 1tb hard drive,win7 and a warranty its still a good deal.
What a phat fail.
Is this correct?
No, not if you think they all use the same GPU, and there is no GTX3xx series unless that is what the OEM version of the GF100's become as the retail versions will be GTX4xx.
You obviously have no idea what you are talking about. Do a Google search for "Nvidia G92 re-brand", then come back and talk smack.
this is the guy I meant to quote:
So they rebranded something for OEM's and quietly launched it. So what? It's not like they had a massive campaign for it saying "look at this awesome new technology we have"
After that all the brainwaves have shifted to rebranding; and that's been... amazing.