Nvidia: OEMs to Blame for Re-branding GPUs

Most recently, GeForce 300-level GPUs appeared on Nvidia's website. Although Nvidia made it clear that the 400-level cards would carry the latest GF100 Fermi technology, the new 300-level cards quietly appeared without any fanfare – likely because they were rebrands meant for OEMs.

What's with this rebranding business? Nvidia explained to Bit-tech that it is something that OEMs want in order to keep their spec sheets looking fresh and cutting edge. The company also said that rebranding is something it does at the request of large PC OEMs, but did not name specific brands.

Nvidia stressed that rebranded products are not likely to make it to the retail space, so that the enthusiast buying a GPU won't be faced with confusing rebrands. Those buying a complete PC, however, could be getting an older technology with a new name.

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  • judeh101
    who else should we blame? It's obvious that nvidia made the decision :P
    36
  • NapoleonDK
    I don't care. about their stupid excuses. Rebranding is stupid. They can get away with it MAYBE once, but only with some hella overclock and aftermarket cooler.
    32
  • 4745454b
    Product Manager "Sir, the OEMs want new products so they can have something fresh to sell and keep their sales up."

    JHH "Do we have anything?"

    Product Manager "No sir, still trying to get Fermi to work."

    JHH "Well, you better rebadge something then. We don't want to look like we are doing nothing around here. Don't forget to blame them for our needing to do this."

    Product Manager "Yes sir, excellent idea."

    Sigh.
    32
  • Other Comments
  • Mousemonkey
    I've been saying as much for ages, thanks for the confirmation.
    19
  • XD_dued
    Quote:
    Nvidia stressed that rebranded products are not likely to make it to the retail space
    g92 much? :)
    30
  • judeh101
    who else should we blame? It's obvious that nvidia made the decision :P
    36