Look Out, Microsoft: Oculus' Rift Bundle Is Now Permanently $399

It’s trite, but it’s true: Competition is great for consumers, and we’re seeing a blistering price war in the VR world that’s driving down prices rapidly. Oculus’ announcement at Oculus Connect 4 is the latest salvo in that war: the Rift bundle--which includes the headset, sensors, six free apps, and Touch controllers--is now, permanently, just $399.

Oculus set that price during its “Summer of Rift” promotion, but that was temporary. The obvious win here is over the HTC Vive, which still costs $500 for its full bundle, but the real competition is coming from Microsoft’s Windows Mixed Reality.

The WMR headsets range in price from $350-500 (with the accompanying motion controllers, the range shrinks to $400-600). Thus, the Oculus Rift’s new price matches the least expensive desktop VR bundle competitor out there.

We can say with confidence that although Microsoft appears to believe in its mixed reality efforts, losing the price advantage--and just before its launch on October 17--was a blow. That was supposed to be one of the key selling points, which Oculus wisely negated.

To recap: The whole of the high-end VR bundle market is now squished to a $200 range, from $400-600. For consumers, the cost reductions obviously save them money, and the price parity means that people can focus more on the pros and cons of the various VR platforms than on price tiers.

Update, 10/12/17, 8:57am PT: Fixed typos.

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  • gdmaclew
    Sorry Ocuclus. Until the price approaches $250, I'm not interested.
    VR is still in its infancy and until the average user can comfortably afford it-along with the cost of the apps or games - the segment will stagnate.
    There is great potential here and I hope the price does moderate because I'd love to try one.
    -1
  • Antichrist
    I love the VR I've tried, but I want to wait for better games on it. Hopefully the Fallout and Skyrim ports work out well in VR. I'll probably wait for something like a second generation Vive to be affordable, hopefully there's a lot more content by then.
    1
  • Jeff Fx
    Anonymous said:
    Sorry Ocuclus. Until the price approaches $250, I'm not interested.
    VR is still in its infancy and until the average user can comfortably afford it-along with the cost of the apps or games - the segment will stagnate.
    There is great potential here and I hope the price does moderate because I'd love to try one.


    Oculus Go is the mid-range VR system at your price point. High end VR will likely be more than $250 for a long time as they improve resolution and add wireless. Lots of people want the best experience rather than the lowest price.

    http://www.tomshardware.com/news/oculus-standale-vr-headset-announcements,35662.html
    1