Ads
Ads
All about Notebooks
 Latest Notebooks articles
Asus' G51J: Affordable Core i7 Mobile Gaming?

Asus' G51J: Affordable Core i7 Mobile Gaming?
Mobility and gaming have been at odds for a long time, but Asus thinks its G51J could be the solution. With Intel Core i7 Mobile CPU technology and Nvidia’s recent GeForce GTX-260M, is this mid-sized, mid-priced notebook too good to be true at ~$1,500? Read More

All Notebooks articles

Newsletters


  • Ask your question about IT issues
  • Post

Partners

The Games selection

violent : Interactive Buddy Unwind on your interactive buddy: Do anything you want to him, it will earn you money, and you can buy other stuff to torture him with.
crazy : PC Breakdown What is worst than a Fatal Error occuring during a game you did not save? Unleash your rage at your PC in this game. Blow it to pieces, it feels so...
Ads

Sponsored links

'PC' From Mac Ads Gets Personal Trainer

Next news
4:41 PM - August 31, 2009 by Marcus Yam

PC needs some positive reinforcement.

Apple's Mac and PC commercials always manage to arouse the fanboy camps, and the latest isn't that different. The standout in this latest ad is that PC and Mac are joined by Robert Loggia, who plays a personal trainer for PC.

Trying to whip him into shape, the trainer constantly shouts at PC saying that Macs have been ranked by PC Mag at the top for customer satisfaction and reliability. Obviously, it wouldn't be a "Get a Mac" ad without some punch line at the end, so just check out the video below:

Apple's "Get a Mac" ad: "Trainer"

Source : Tom's Hardware US

Talkback
Add your comment
Cryogenic 08/31/2009 10:58 PM
Hide
-20+

Apple no.1 in customer satisfaction?

Well you can't argue Macs are pretty, and have a pretty OS, but I don't think Apple customers can really appreciate a nice hand build rig with cherry picked components... (because I don't think they can build one).

jazzmain 08/31/2009 11:00 PM
Hide
-16+

I'm not a fan of Apple but I will admit, I do like watching the commercials.

IzzyCraft 08/31/2009 11:04 PM
Hide
-20+

Number 1 in customer satisfaction! omg what does pc have???

Number 1 in actual number of customers.

tortnotes 08/31/2009 11:08 PM
Hide
-20+

The Mac ads are entertaining, but they don't say anything about actual performance... the message is that PCs suck. How about some positive advertising, Apple?

christop 08/31/2009 11:11 PM
Hide
-14+

Total crap!!!!

chinesemafia69 08/31/2009 11:12 PM
Hide
-20+

hahaha....liars...
apple suck for all i know...PC is the best when considering both performance and price

dman3k 08/31/2009 11:14 PM
Hide
-6+

So, MAC is a PC after all!

But a PC at a MAC price...

manjyomethunder 08/31/2009 11:16 PM
Hide
-20+

Last I checked, I believe Asus had better reliability and customer support than Apple did, although I may be wrong.

In any case, these ads are just getting sad, I would have liked it better if it went..

R AS IN, ROBERT LOGGIA
O AS IN, OH M GOD, IT'S ROBERT LOGGIA
B AS IN, BY GOD, IT'S ROBERT LOGGIA
E AS IN, EVERYBODY LOOK, IT'S ROBERT LOGGIA
R AS IN, ROBERT LOGGIA
T AS IN, TIM LOOK OVER THERE, IT'S ROBERT LOGGIA
....

steiner666 08/31/2009 11:21 PM
Hide
-19+

apple is stupid and so are their ad campaigns. macs are great if you're a noob and/or dont care about being able to do much besides type poetry and use photoshop.

PCs aren't just manufactured by one company, and the best ones, as a previous commenter said, are custom-made to suit the needs of the user. Not sure how they can compare customer service of one company (apple) against PCs in general, sounds like an apples to oranges comparison if i've ever heard one. People that complain about PCs (especially the type of complaints these ads have always focused on) are idiots who dont know how to properly maintain a system or who don't want to put the slight effort into learning. They'd rather just throw more money at apple and be handed a dumbed-down machine.

hakesterman 08/31/2009 11:24 PM
Show
BallistaMan 08/31/2009 11:29 PM
Hide
-20+

Anybody remember that article a while back about how Asus PCs were more reliable and had less tech support calls than Macs? :P

http://www.tomshardware.com/news/r [...] ,8489.html

Shadow703793 08/31/2009 11:32 PM
Hide
-12+

IzzyCraft :
Number 1 in customer satisfaction! omg what does pc have???Number 1 in actual number of customers.


Lol! Well played sir, well played. +1000

steiner666 08/31/2009 11:32 PM
Hide
-10+

"..you also get lots of viruses and Malware" this would fall under the idiot complaints category i previously mentioned. I have 1 program that protects me from both of those and also has a full featured firewall... it automatically updates and uses next to no system resources. I havent had a virus on any of my PCs in over a decade.

Raidur 08/31/2009 11:37 PM
Hide
-15+

Hakesterman. I haven't had a virus, or even mal/spyware for that matter, in years. A little common sense and Firefox w/ NoScript defeats the 40% premium you pay for the "virus-less OS".

Another thing... since when do all PCs run Windows?!

fuser 09/01/2009 12:00 PM
Hide
-20+

Apple is #1 in customer satisfaction. In other news, "Apple Blames Users for Exploding iPhones".

ssalim 09/01/2009 12:00 PM
Show
bogcotton 09/01/2009 12:02 PM
Hide
-1+

I love how the ad says nothing about the product they are selling, it is literally apple tactics at their greatest - push the brand and consumers will follow.

erikstarcher 09/01/2009 12:03 PM
Hide
-6+

hakesterman :
Yes you can hand pick your compnents with a PC, but you also get lots of viruses and Malware which i haven't seen yet on my Imac. So far mac is my champion.


I can hand pick my components and I don't get malware. It runs most of the software on the market, and plays games great. Yes, it runs windows without any problems at all, and I didn't pay anything near what you paid for your iMac. My PC is just as safe as your iMac (as long as I am the one using it) and I can do more things on it.

jerreece 09/01/2009 12:07 PM
Hide
-5+

Though I find the Mac commercials to be entertaining, I do tire of the fact that Apple throws some aggressive sales pitch but never supports it with any factual information.

The latest version I've seen is a woman standing between PC & Mac. The woman is told that PCs get thousands of viruses, and assumes that Macs don't ever have a single problem. Apple simply tries to use fear tactics to cause people to buy their product.

There's no factual information presented, no effort to show why Mac could actually have any real advantage of a Windows based PC. It's the kind of sales tactic used by pushy, uneducated, defensive, ignorant sales people in many industries.

Any good salesman knows that you win over customers by REFUSING to bash you competition, and simply telling them what's good about your own product. That's how you win trust and customers.

Apple can fall off the face of the earth as far as I'm concerned. Their over-priced, under performing, proprietary products and advertising makes me angry.

MDillenbeck 09/01/2009 12:19 PM
Hide
-0+

*sigh*

Okay, so which PC company or companies did Apple compare themselves to? This is the problem with trying to compare Apple computers (a specific corporate entity with a well defined product line tightly under its control) and PC computers (consisting of dozens of corporate entities producing a series of products compatible with one another that often rely on standards organizations to provide guidelines on how to work together).

impulse fire911 09/01/2009 12:35 PM
Hide
-14+

ok here it is the REAL commercial:
Hi im a mac
and im a pc.
so mac, what do you do?
well pc, i go online, do word spreadsheets and edit music/videos
what do you do pc:
Oh the same thing but i can also play games, customize my parts and add whatever shit to make myself looks sweet.
and can be built under 700 dollars.
End of story
True Fact: a near top of the line pc can be built for the same price as the lowest end macbook

haze4peace 09/01/2009 12:35 PM
Hide
-6+

zzz... get a new ad campaign

kami3k 09/01/2009 12:35 PM
Hide
-3+

hakesterman :
Yes you can hand pick your compnents with a PC, but you also get lots of viruses and Malware which i haven't seen yet on my Imac. So far mac is my champion.



Really? the only time I've gotten any of that was from my own stupidity in downloading or surfing the web. Even then, my antivirus, which isn't crapton or any of the other major crap AVs, stopped it from doing any damage.

So, have fun with being able to use only 5% of the software out there. Not even the best 5% either at that.

kami3k 09/01/2009 12:38 PM
Hide
-4+

haze4peace :
zzz... get a new ad campaign



Hahaha, you want apple to do something new hahaha good one.

impulse fire911 09/01/2009 12:53 PM
Hide
-6+

If you think about it apple hasnt done anything in years to wow the audience. i dare any one of you to go to your local high school and mention the name "apple" the only thing most dumb teens will say back is "oh ipod" because thats the one product apple was able to manufacture that got everyone's attention. out of those kids who say "ipod" i guarantee like 80% will say they have a pc.
ALSO the whole thing of "PC's Always get thousands of viruses" is COMPLETELY BIASED by mac fanboys because last time i checked macs get viruses too. why else would the new OS have a malware remover?
ALSO the mac commercial tells ABSOLUTELY NOTHING about why macs are better, because they have nothing to say to the audience that they havent heard before.
Also they say to be the most long lasting/ reliable. i saw that ASUS was most reliable last time so idk wtf they talking about. but if you only used your new pc to go online on facebook like most mac users and listen to itunes and use microsoft word it would last 5 years also. or more formely known as business computers that are still around from 2001 at my job. and they work fine.
FINAL STATEMENT:
The word of Pc is growing rapidly while macis left at the end of the line. new hardwate is announced often and there is always something new to try From esate flashdrives to SSD's to even quad SLI. Mac users can only look forward to new ipods that has been the same shitty resell year after year with no major features. the only 2 ipods that are different from each other are the first one ever made and the ipod touch. I have no grudge against mac users only when these stupid commercials come on and people rant on how Pc's suck. Last time i checked my custom built pc with 2 blue neon lights and 2x GTX 295's that i built for a friend looked 4x as good as an imac. Now if you will excuse me mac i have to go play crysis, have fun trying to load mario!

snotling 09/01/2009 1:05 AM
Hide
-1+

Dell or HP should start a Unix bashing campaing...

Sraigux 09/01/2009 1:13 AM
Hide
-2+

MAC is just buying a crappy PC with a brand name price with a crap operating system.

Nik_I 09/01/2009 1:15 AM
Hide
-3+

this commercial doesn't actually make sense. They're saying that apple is number 1 in customer whatever (which is false since ASUS is number 1 anyway), but they're comparing apple to pc; a company to a type of computer (just that in itself is false. We've all argued the macs are actually pc's too point). This is basically a cheap shot at all the pc OEMs, even though it's main point isn't even true.

HSuke 09/01/2009 1:16 AM
Hide
--1+

jazzmain :
I'm not a fan of Apple but I will admit, I do like watching the commercials.


I'm a PC lover too, and I totally agree with you.

stuart72 09/01/2009 1:21 AM
Hide
-8+

Intersting but check out this - wine - the study shows that the more people pay for a bottle of wine the greater their percieved satification with the product - even if it is the same wine. Not to hard to expend this to computers. The more people pay for them the higher the percieved quality and hence customer satisfaction. A lesson in how psycology studies are always skewed by the chosen cohort - in this case only Apple purchasers can comment on Apple customer satisfaction.

As a side note if there are any spelling / grammar issues with this post then put it down to the bottle of chardonnay I just drank, price $6.

It was OK...

on another note - what the hell is wrong with IE8????? I just had to download and instal firefox to get the insert link and 'subit my comment' buttons wroking.

'course, this could just be the wine....

TheZander 09/01/2009 1:46 AM
Hide
-0+

stuart72 :
Intersting but check out this - wine - the study shows that the more people pay for a bottle of wine the greater their percieved satification with the product - even if it is the same wine. Not to hard to expend this to computers. The more people pay for them the higher the percieved quality and hence customer satisfaction.



And what's more, they use these commercials to do everything they can to help their Mac customers feel like they have a superior product, and invite new users to buy the new product and be willing to spend the extra. It's so much about perception. I've said this before and I'll say it again. I don't actually believe that Apple wants to see big growth in market share for their computers - they want people who will buy them to be willing to pay extra so they maximize margin per product. It's foolhardy to assume that Apple wants to surge past that 5% market share they have out there, even if they act like they want to grow like that.

To grow seriously would require serious drops in price, and I really doubt Apple is gonna play that way.


Sponsored links

Related articles

  • Exclusive Interview: Going Three Levels Beyond Kernel Rootkits

    Today we have the pleasure of chatting with Joanna Rutkowska, one of the top computing security innovators in the world. She is the founder and CEO of Invisible Things Lab (ITL), a boutique computer security consulting and research firm. Alan: Joanna, thanks for taking the time to chat. Let's start with the basics for our readers. You've carved out a niche in the security world with your expertise on stealthy attacks, such as rootkits, and more recently by exposing vulnerabilities with virtual machines and low-level hardware. But before we go into all of this, why don't you tell us a little bit about yourself? Joanna: I'm a researcher focusing on system-level security issues like the kernel, hypervisor, chipset, etc.  Researcher--not a bug hunter or a pen-tester. I'm more interested in fundamental problems rather then specific bugs affecting specific user software. For example, can the OS/platform provide any security to the user, despite its apps such as Adobe Reader or IE being potentially compromised? I believe in “Security by Isolation.” Business-wise, I'm a founder and director of Invisible Things Lab (ITL), a boutique security research and consulting firm. I'm very proud of the team I managed to create at ITL, which includes Alexander Tereshkin and Rafal Wojtczuk, who are two of the most skilled researchers in the field of system-level security. Recently, I've been becoming less and less of a "debugger-attached-researcher," gravitating towards a higher-level role, which is needed to supervise the work done by my team. I enjoy this new role of a director a lot, in fact. Alan: It’s good to be the boss.  How did you get started in security research? Joanna: That was so long ago that I don't remember now. ;) Alan: Easier question then. What was your first computer and first computing memory? Mine’s a TI-99/4A, playing Parsec and Alpiner. I can still remember typing “OLD DSK1” as a three-year-old. Joanna: It was PC/AT 286 running at a blazing speed of some 16MHz, if I remember correctly, and also having 2MB of RAM (I think that all was after a motherboard upgrade though). I was 11 when I started playing with it, and almost immediately started my adventure with GW-BASIC, and then after a year or so I switched to Borland’s Turbo Basic--that was really a killer, with its beautiful GUI and ability to actually build executables! Alan: What’s a typical week at the office like? Joanna: We're proud to be a truly modern company. We don't have any physical offices. Everybody works from home and we exchange all the stuff via encrypted email. There is no such thing as 9-to-5 work hours here. The work we do requires lots of creativity, and it would be silly to enforce any strict working hours. For me personally, it’s especially important to take a nap during an afternoon. I cannot actually function too long without decent amount of sleep. I have actually never worked a single day in an office. Alan: (laughs) So who’s the typical ITL customer? Joanna: We direct our services primarily to system-level vendors. Alan: So, the likes of BIOS manufacturers and individual corporations looking for a secure computing environment? Joanna: I would stress the word vendors here, as we really are interested in being able to affect the technology. In my opinion the only rationale behind doing offensive research is to provide constructive criticism and change or improve the technology we have now. As such, ideally, we would like to work with both hardware (CPU/chipset) and software (BIOS/OS) vendors, as some of the cool new hardware technologies can be fully engaged only with the system software that is properly designed. Alan: What's the configuration of your primary system? Joanna: My primary desktop machine is an eight-core Mac Pro (2 x 2.8 GHz Intel Xeon) with 16 GB of DRAM and with a gorgeous 30" Apple monitor. It's the most beautiful desktop machine I've ever had--both when it comes to its aesthetics as well as GUI experience. I also use a rather old black MacBook (Santa Rosa, Core 2 Duo 2.2 GHz, 4 GB of DRAM) as my general-purpose laptop. I've been postponing buying a new unibody sexy MacBook Pro because up until recently they have not supported more than 4 GB of DRAM (at least the 15" versions, which I prefer) which I've found discouraging. I can still see the weak point of the Mac hardware though: the lack of TPM, TXT, VT-d, and the OS X system. I try to get around some of the limitations of the OS with virtualization. I also use a number of PC-based hardware, both laptops and desktops. It strikes me how ugly most of the PC laptops are compared to Apple’s products, though. One exception being the Voodoo Envy 133--I just wish it came with a newer chipset, so I could rationalize the decision to buy it. ;) Alan: I’ve been running two generations of 13” unibody MacBooks now. The 9400M is perfect and the Li-polymer battery in the new one is absolute amazing. Flying across the US with in-flight Wi-Fi while on a single charge is an epiphany.  Joanna: Our conversation is becoming an Apple ad I guess. Maybe somebody at One Infinite Loop reads it and sends me a new 15” MacBook Pro in return? Alan: Last of the intro questions: what’s your favorite non-tech hobby? Joanna: A non-tech hobby? Hmm, you mean programming an autonomous hexapod robot with a brain based on two 8-bit AVR microcontrollers doesn't count?

  • Apple’s former ad slogan of “Think Different” isn’t entirely accurate. While Apple is challenging consumers to make the switch away from the most popular operating system in the world, the Apple world is one of conformity. Once you decide to play in the Apple sandbox, you are stuck in the Apple sandbox. I can only buy a notebook in two colors: aluminum and white. I can’t buy a 2.0 GHz Macbook with a lighted keyboard or a MacBook Pro with an aluminum unibody design and a matte screen. I can’t buy a laptop with eSATA or an iMac with a Core 2 Quad or a monitor-less Mac with a Core 2 Duo and an Nvidia GPU. If I go with Apple, I have to play under Apple’s rules. On the other hand, the Apple Kool-Aid is mighty tasty. The iPod and iPhone have been the gateway drugs to the Mac ecosystem and philosophy. Both represent highly structured environments. By giving up the flexibility to load music directly onto your iPod or to use exotic formats such as FLAC or APE, you gain the ease of use that an iPod offers and the widespread support of automotive manufacturers where integrating your iPod with your steering wheel controls requires no trickery. The same is true with the iPhone. You get one provider: AT&T. You only get one form factor. But in turn, you get one of the best smart phones on the market. The strengths of a Mac are clear. On the consumer side, iLife remains one of the best consumer multimedia suites ever produced. For years, iLife’s photo slide show capabilities have outclassed anything available on the PC with regard to ease-of-use and the ability to produce fully animated menus. Apple Aperture offers a great alternative to Adobe Lightroom 2 for a lower price while Apple Shake and Final Cut Pro Studio represent true Hollywood-grade applications falling short only of products from Autodesk/discreet. Built-in capabilities to the operating system such as Time Machine make data security a breeze. Keynote remains one of the most sophisticated presentation tools available on the market, and as soon as Pages and Numbers have support for EndNote and Error Bars, I’m confident that the Mac will gain even more traction in the scientific/academic world. Given the option between a PC that can only run Microsoft-branded software and a Mac that can only run Apple-branded software, the easy answer is the Mac (although admittedly, I am using Office 2008 to write this). Even the day-to-day Mac experience is pleasant. When comparing an eight-core system running Windows Vista/Aero, Mac OS X, and Xgl/Compiz; there is no question that Mac OS X offers the subjective feeling of a snappier interface. I’m not sure what it is about Mac OS X that makes it so responsive, but the last system to have the same level of responsiveness was my SGI Octane. The only similarity between Mac OS X and SGI IRIX was the use of Display PDF/Display Postscript and a closed system with tightly controlled hardware support. Vista/Aero may be slower because non-WPF windows are rendered in 2D (even though the composition is 3D), and Linux driver support lags behind Windows and Mac OS X (DRI2 may change things). In addition, recent benchmarks show that Mac OS X offers superior power management compared to Windows Vista (Anandtech), and in general, offers superior raw performance to Ubuntu Linux (Phoronix). With Mac OS X, you get style and substance.

  • Laptops aside, things could be different for desktop machines. We set to find out by customizing an exact system in as many aspects as possible to a baseline Apple Mac Pro, which costs a hefty $2799. We tried to cut costs in our PC wherever we could without sacrificing quality, and also tried to pick components that would closely match Apple’s offering. Here’s what we came up with on Newegg: The Mac Clone Custom built PC to orderMatched to baseline Mac Pro Supermicro MBD-X7DWE-O Dual LGA 771$429.99 Intel Xeon X3360 Yorkfield 2.83GHz x 2$1109.98 Kingston HyperX 2 GB ECC FB-DIMM $134.99 Seagate Barracuda 320 GB SATA 3.0$79.99 Sapphire Radeon HD 2600XT 256 MB$34.99 Creative Sound Blaster Audigy SE 7.1$27.99 Cirago BTA Bluetooth 2.0 + EDR USB$9.99 SYBA 1394a FireWire400 Controller$12.99 SYBA 1394b FireWire800 Controller$29.95 on outletpc.com Lite-On DL-DVD Burner$23.99 Lian-Li PC-A71A Aluminum Full Tower$229.99 Thermaltake Toughpower W0155RU$319.99 Keytronic E06101USBC Keyboard$38.99 Microsoft Wheel Mouse Optical OEM$11.99 Microsoft Windows Vista Ultimate$277.49 Total price$2773.33 Price difference$5.67 The above is essentially a baseline Mac Pro replicated using the cheapest minimum required components to build. The difference? A negligible $5.67. Those who claim that they can build "the same" PC for half the price are at this point baseless. Also note that the Mac Pro will ship with iLife ’08. Personally, I don’t use it. So I don’t need it. However, I know many people that do use it to create websites and manage their pictures. Windows Vista kinda comes with tools to manage photos, and such, but there’s no integration with online services. There are obviously (or not) several reasons why Mac hardware is more expensive than the PC equivalent. First off, they’re all meticulously designed. Apple’s entire line-up all have the same look and feel, and everything feels coherent. There’s a theme to everything. Of course, this isn’t for everyone. Not everyone likes the Apple look and feel, and not everyone really cares about it either. The point is, there are people out there who just get very upset when talking about the other platform. Relax! No one’s forcing anyone to buy something they don’t want to buy anyway. This goes for both PC and Mac users alike. The problem with the Mac Pro in particular is that it’s base hardware configuration is imbalanced. Massive processing power, but limp graphics and hard drive offerings. Apple needs to launch a Mac tower, with components in line with the iMac, which would prove to be more sensible and popular as well as more affordable. Interested buyers would then have an option of an expandable machine that’s not priced at Mac Pro levels. Apple’s much smaller than say a Dell or a HP, and some of the pricing is reflected in this fact as well — although not much. Apple’s high prices are a matter of being "premium." Apple really isn’t out there to only sell a bunch of computers. It is out there to market a certain computing life-style. Where all your media devices and things you may do with a computer are tied together in an easy to use and manage methodology. The company definitely wants to distinguish itself from say Dell or HP or your brick and mortar PC builder. This is the same for Voodoo PC. Why go through the order with an expensive Voodoo or Alienware computer when you can build one for way less? Because of the cool-factor. Don’t get me started on how many people actually own these systems. The answer is a lot. Otherwise, those two firms and others like them wouldn’t be so popular.