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'PC' From Mac Ads Gets Personal Trainer

by - source: Tom's Hardware US

PC needs some positive reinforcement.

Apple's Mac and PC commercials always manage to arouse the fanboy camps, and the latest isn't that different. The standout in this latest ad is that PC and Mac are joined by Robert Loggia, who plays a personal trainer for PC.

Trying to whip him into shape, the trainer constantly shouts at PC saying that Macs have been ranked by PC Mag at the top for customer satisfaction and reliability. Obviously, it wouldn't be a "Get a Mac" ad without some punch line at the end, so just check out the video below:

Apple's "Get a Mac" ad: "Trainer"

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cryogenic 08/31/2009 10:58 PM
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-20+

Apple no.1 in customer satisfaction?

Well you can't argue Macs are pretty, and have a pretty OS, but I don't think Apple customers can really appreciate a nice hand build rig with cherry picked components... (because I don't think they can build one).

Jazzmain 08/31/2009 11:00 PM
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-16+

I'm not a fan of Apple but I will admit, I do like watching the commercials.

IzzyCraft 08/31/2009 11:04 PM
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-20+

Number 1 in customer satisfaction! omg what does pc have???

Number 1 in actual number of customers.

tortnotes 08/31/2009 11:08 PM
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-20+

The Mac ads are entertaining, but they don't say anything about actual performance... the message is that PCs suck. How about some positive advertising, Apple?

christop 08/31/2009 11:11 PM
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-14+

Total crap!!!!

chinesemafia69 08/31/2009 11:12 PM
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-20+

hahaha....liars...
apple suck for all i know...PC is the best when considering both performance and price

dman3k 08/31/2009 11:14 PM
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-6+

So, MAC is a PC after all!

But a PC at a MAC price...

manjyomethunder 08/31/2009 11:16 PM
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-20+

Last I checked, I believe Asus had better reliability and customer support than Apple did, although I may be wrong.

In any case, these ads are just getting sad, I would have liked it better if it went..

R AS IN, ROBERT LOGGIA
O AS IN, OH M GOD, IT'S ROBERT LOGGIA
B AS IN, BY GOD, IT'S ROBERT LOGGIA
E AS IN, EVERYBODY LOOK, IT'S ROBERT LOGGIA
R AS IN, ROBERT LOGGIA
T AS IN, TIM LOOK OVER THERE, IT'S ROBERT LOGGIA
....

steiner666 08/31/2009 11:21 PM
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-19+

apple is stupid and so are their ad campaigns. macs are great if you're a noob and/or dont care about being able to do much besides type poetry and use photoshop.

PCs aren't just manufactured by one company, and the best ones, as a previous commenter said, are custom-made to suit the needs of the user. Not sure how they can compare customer service of one company (apple) against PCs in general, sounds like an apples to oranges comparison if i've ever heard one. People that complain about PCs (especially the type of complaints these ads have always focused on) are idiots who dont know how to properly maintain a system or who don't want to put the slight effort into learning. They'd rather just throw more money at apple and be handed a dumbed-down machine.

hakesterman 08/31/2009 11:24 PM
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BallistaMan 08/31/2009 11:29 PM
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-20+

Anybody remember that article a while back about how Asus PCs were more reliable and had less tech support calls than Macs? :P

http://www.tomshardware.com/news/r [...] ,8489.html

Shadow703793 08/31/2009 11:32 PM
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-12+

IzzyCraft :
Number 1 in customer satisfaction! omg what does pc have???Number 1 in actual number of customers.


Lol! Well played sir, well played. +1000

steiner666 08/31/2009 11:32 PM
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-10+

"..you also get lots of viruses and Malware" this would fall under the idiot complaints category i previously mentioned. I have 1 program that protects me from both of those and also has a full featured firewall... it automatically updates and uses next to no system resources. I havent had a virus on any of my PCs in over a decade.

Raidur 08/31/2009 11:37 PM
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-15+

Hakesterman. I haven't had a virus, or even mal/spyware for that matter, in years. A little common sense and Firefox w/ NoScript defeats the 40% premium you pay for the "virus-less OS".

Another thing... since when do all PCs run Windows?!

fuser 09/01/2009 12:00 PM
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-20+

Apple is #1 in customer satisfaction. In other news, "Apple Blames Users for Exploding iPhones".

ssalim 09/01/2009 12:00 PM
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erikstarcher 09/01/2009 12:03 PM
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-6+

hakesterman :
Yes you can hand pick your compnents with a PC, but you also get lots of viruses and Malware which i haven't seen yet on my Imac. So far mac is my champion.


I can hand pick my components and I don't get malware. It runs most of the software on the market, and plays games great. Yes, it runs windows without any problems at all, and I didn't pay anything near what you paid for your iMac. My PC is just as safe as your iMac (as long as I am the one using it) and I can do more things on it.

jerreece 09/01/2009 12:07 PM
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-5+

Though I find the Mac commercials to be entertaining, I do tire of the fact that Apple throws some aggressive sales pitch but never supports it with any factual information.

The latest version I've seen is a woman standing between PC & Mac. The woman is told that PCs get thousands of viruses, and assumes that Macs don't ever have a single problem. Apple simply tries to use fear tactics to cause people to buy their product.

There's no factual information presented, no effort to show why Mac could actually have any real advantage of a Windows based PC. It's the kind of sales tactic used by pushy, uneducated, defensive, ignorant sales people in many industries.

Any good salesman knows that you win over customers by REFUSING to bash you competition, and simply telling them what's good about your own product. That's how you win trust and customers.

Apple can fall off the face of the earth as far as I'm concerned. Their over-priced, under performing, proprietary products and advertising makes me angry.

MDillenbeck 09/01/2009 12:19 PM
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-0+

*sigh*

Okay, so which PC company or companies did Apple compare themselves to? This is the problem with trying to compare Apple computers (a specific corporate entity with a well defined product line tightly under its control) and PC computers (consisting of dozens of corporate entities producing a series of products compatible with one another that often rely on standards organizations to provide guidelines on how to work together).

Impulse Fire911 09/01/2009 12:35 PM
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-14+

ok here it is the REAL commercial:
Hi im a mac
and im a pc.
so mac, what do you do?
well pc, i go online, do word spreadsheets and edit music/videos
what do you do pc:
Oh the same thing but i can also play games, customize my parts and add whatever shit to make myself looks sweet.
and can be built under 700 dollars.
End of story
True Fact: a near top of the line pc can be built for the same price as the lowest end macbook

haze4peace 09/01/2009 12:35 PM
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-6+

zzz... get a new ad campaign

Impulse Fire911 09/01/2009 12:53 PM
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-6+

If you think about it apple hasnt done anything in years to wow the audience. i dare any one of you to go to your local high school and mention the name "apple" the only thing most dumb teens will say back is "oh ipod" because thats the one product apple was able to manufacture that got everyone's attention. out of those kids who say "ipod" i guarantee like 80% will say they have a pc.
ALSO the whole thing of "PC's Always get thousands of viruses" is COMPLETELY BIASED by mac fanboys because last time i checked macs get viruses too. why else would the new OS have a malware remover?
ALSO the mac commercial tells ABSOLUTELY NOTHING about why macs are better, because they have nothing to say to the audience that they havent heard before.
Also they say to be the most long lasting/ reliable. i saw that ASUS was most reliable last time so idk wtf they talking about. but if you only used your new pc to go online on facebook like most mac users and listen to itunes and use microsoft word it would last 5 years also. or more formely known as business computers that are still around from 2001 at my job. and they work fine.
FINAL STATEMENT:
The word of Pc is growing rapidly while macis left at the end of the line. new hardwate is announced often and there is always something new to try From esate flashdrives to SSD's to even quad SLI. Mac users can only look forward to new ipods that has been the same shitty resell year after year with no major features. the only 2 ipods that are different from each other are the first one ever made and the ipod touch. I have no grudge against mac users only when these stupid commercials come on and people rant on how Pc's suck. Last time i checked my custom built pc with 2 blue neon lights and 2x GTX 295's that i built for a friend looked 4x as good as an imac. Now if you will excuse me mac i have to go play crysis, have fun trying to load mario!

snotling 09/01/2009 1:05 AM
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-1+

Dell or HP should start a Unix bashing campaing...

Sraigux 09/01/2009 1:13 AM
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-2+

MAC is just buying a crappy PC with a brand name price with a crap operating system.

Nik_I 09/01/2009 1:15 AM
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-3+

this commercial doesn't actually make sense. They're saying that apple is number 1 in customer whatever (which is false since ASUS is number 1 anyway), but they're comparing apple to pc; a company to a type of computer (just that in itself is false. We've all argued the macs are actually pc's too point). This is basically a cheap shot at all the pc OEMs, even though it's main point isn't even true.

HSuke 09/01/2009 1:16 AM
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--1+

jazzmain :
I'm not a fan of Apple but I will admit, I do like watching the commercials.


I'm a PC lover too, and I totally agree with you.

stuart72 09/01/2009 1:21 AM
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-8+

Intersting but check out this - wine - the study shows that the more people pay for a bottle of wine the greater their percieved satification with the product - even if it is the same wine. Not to hard to expend this to computers. The more people pay for them the higher the percieved quality and hence customer satisfaction. A lesson in how psycology studies are always skewed by the chosen cohort - in this case only Apple purchasers can comment on Apple customer satisfaction.

As a side note if there are any spelling / grammar issues with this post then put it down to the bottle of chardonnay I just drank, price $6.

It was OK...

on another note - what the hell is wrong with IE8????? I just had to download and instal firefox to get the insert link and 'subit my comment' buttons wroking.

'course, this could just be the wine....

TheZander 09/01/2009 1:46 AM
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-0+

stuart72 :
Intersting but check out this - wine - the study shows that the more people pay for a bottle of wine the greater their percieved satification with the product - even if it is the same wine. Not to hard to expend this to computers. The more people pay for them the higher the percieved quality and hence customer satisfaction.



And what's more, they use these commercials to do everything they can to help their Mac customers feel like they have a superior product, and invite new users to buy the new product and be willing to spend the extra. It's so much about perception. I've said this before and I'll say it again. I don't actually believe that Apple wants to see big growth in market share for their computers - they want people who will buy them to be willing to pay extra so they maximize margin per product. It's foolhardy to assume that Apple wants to surge past that 5% market share they have out there, even if they act like they want to grow like that.

To grow seriously would require serious drops in price, and I really doubt Apple is gonna play that way.

leafblower29 09/01/2009 1:46 AM
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-0+

I worry a lot that people believe these commercials. Espacialy the part about not having viruses.

manjyomethunder 09/01/2009 2:13 AM
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-0+

snotling :
Dell or HP should start a Unix bashing campaing...



Dell installs Ubuntu on several of it's notebooks and netbooks. That wouldn't work very well.

puddleglum 09/01/2009 3:02 AM
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-0+

Some OSs are more painful in the end, than others.

See Here


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