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Sharp and Sony to Terminate LCD Joint Venture SDP

By - Source: JCN | B 11 comments

Sharp and Sony have announced that the two companies will be ending their LCD joint venture.

Sony is selling its 7.04 percent share in Sharp Display (SDP) for 10 billion yen, or about $12.5 million, back to Sharp Display. The transaction is expected to be completed next month. Sony acquired the stake back in December of 2009 as part of an investment in Sharp Display and the company's Saikai City plant.

Originally, the two companies had planned to use the joint venture to collaborate in the production and development of large-sized LCD panels and modules.  In March of this year, Sony said that due to the changing market conditions for LCD panels, it would not make any further investments, which resulted in an agreement to sell its stake to Sharp.

Both Sony and Sharp said that the transaction will not have any material impact on their financial forecast.

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  • 0 Hide
    Shin-san , May 28, 2012 10:24 PM
    So, does this mean that Sony will no longer make LCD displays?
  • 0 Hide
    darkavenger123 , May 28, 2012 10:27 PM
    Sony gave up. They can't fight Sharp and Samsung anymore. Next they'll give up the Android mobile business....

    The fall of SONY is long and hard.
  • 3 Hide
    kikireeki , May 28, 2012 11:09 PM
    darkavenger123Sony gave up. They can't fight Sharp and Samsung anymore. Next they'll give up the Android mobile business....The fall of SONY is long and hard.


    You've got it totally wrong! it is Sharp that is giving up and going to fall hard, not Sony.
    http://www.bloomberg.com/news/2012-04-10/sharp-widens-loss-forecast-to-4-7-billion-on-slumping-tv-sales.html
  • Display all 11 comments.
  • -1 Hide
    Anonymous , May 29, 2012 12:16 AM
    125 million. If it was 12,5 I'd buy it myself...
  • -4 Hide
    captaincharisma , May 29, 2012 1:57 AM
    sharp seems to be making better TV's than Sony these days but they are both good brands in the TV market. it doesn't matter anyway. anyone buying a TV now would go with LED and the bargain hunters will go with cheap obsolete plasma's
  • 2 Hide
    hiryu , May 29, 2012 2:26 AM
    I read another news that Sony is considering Panasonic as a partner to develop and research on OLED TV
  • 1 Hide
    skidawgz , May 29, 2012 3:41 AM
    @captaincharisma You should do your TV research. Plasmas offer better picture quality and are better TVs all around (50-65") for all but those who refuse to believe it. Sony makes the most color accurate LED set apart from the Sharp-Pioneer ELITE TV. To other I don't think Sony gave up anything, I believe a lot of Japanese companies were heavily set back by the tsunami
  • -4 Hide
    captaincharisma , May 29, 2012 4:28 AM
    skidawgz@captaincharisma You should do your TV research. Plasmas offer better picture quality and are better TVs all around (50-65") for all but those who refuse to believe it. Sony makes the most color accurate LED set apart from the Sharp-Pioneer ELITE TV. To other I don't think Sony gave up anything, I believe a lot of Japanese companies were heavily set back by the tsunami


    and i am sure if you're CRT TV didn't die on you would never get a a TV again. LED and OLED will the way to go for the best picture quality. plasmas are too bulky and heavy for a flatscreen today
  • 5 Hide
    LukeCWM , May 29, 2012 4:47 AM
    captaincharismaand i am sure if you're CRT TV didn't die on you would never get a a TV again. LED and OLED will the way to go for the best picture quality. plasmas are too bulky and heavy for a flatscreen today


    Plasma screens have much better black levels than LCD or LED. Also, every screen has fantastic refresh rate, and each pixel has its own light source, meaning greater contrast ratios. (This is referring to actual contrast ratios, not "dynamic" contrast ratios. Dynamic contrast ratios are measured by turning the back-lighting off, which isn't possible while watching a movie of course. And for those who say, "Hey, what about local dimming?" I checked a month ago to find that every single LCD TV sold at the Best Buy near my home used edge-lighting, meaning local dimming is impossible.) And lastly, can you really tell from across the room that your TV sticks 3" out from the wall instead of 1.5"? Complaining about plasma TV's thickness is absurd.

    And, for your information, LED TVs are still LCD. They just use LEDs for back-lighting instead of fluorescent tubes. LCD isn't old technology since it is incorporated in every LED TV. Unfortunately, most LCD TVs that make it into the consumers homes have very poor refresh rates.

    However, you're right in that LCD will be old technology once OLED is available and cheap: with OLED, the colors are fantastic, each pixel produces it's own back-light (good for contrast ratios), they are improving the longevity of the OLED color balance, and when the manufacturers are finally tooled up, it will be cheaper to manufacture than LCD. Hooray for the future!
  • 0 Hide
    eddieroolz , May 29, 2012 3:25 PM
    The TV business just isn't that lucrative anymore. Samsung and LG can use their cheaper Won to make cheaper products that are just as good as Bravia and Aquos panels. The margins on panels are razer-thin. That's why so many of the Japanese companies like Toshiba, Sony, Sharp and Panasonic are now struggling in this sector. Heck, even the Koreans are struggling with their TV division, last I recall.

    I wouldn't be surprised if the major companies throw it in the towel entirely in the near future.
  • 0 Hide
    skidawgz , May 30, 2012 12:18 AM
    There's a false allegiance to TV technology, i supposed created by news media. I may prefer a plasma picture and you an LED-LCD. OLED will cost thousands, and they have longevity issues, real ones not imaginary (like Plasma). Why would Samsung manufacture LED and Plasma if LED was so far superior? Same for LG and Panasonic. Why do reviews and videophiles pine for a TV that can match Pioneer Elites Kuro television? Plasmas do have a better picture/ better motion and more bulk/glare. LED have a brighter/ slower more power efficient offering.

    LCD have gone thru different iterations (projector, flat, LED, OLED) and plasma has as well, they just don't have drastically differing names.

    CRT TVs last a long time because they have been in production from before I was born. I'd say 60+ years was long enough to get a product that lasts a long time, and is cheap to make.