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uTorrent Makes New Ads Optional

By - Source: TorrentFreak | B 19 comments

BitTorrent does an about face on advertising plans.

Last week uTorrent made headlines when it announced plans to introduce sponsored content into users' torrent lists. Specifically, the company said users would soon start seeing a featured torrent at the top of their torrents list. uTorrent said this spot would be used to offer a variety of different types of content and that the site is working towards "bringing [users] offers that are relevant to [them]." However, it seems many weren't happy with the idea of sponsored content polluting their feeds, and now BitTorrent Inc, the parent company of uTorrent, is rushing to appease its users.

At the time of the announcement, TorrentFreak reported on some of the details, writing that users would not be able to switch these 'ads' off. However, the site today quotes BitTorrent CEO Eric Klinker as saying an opt-out method has always been on the cards. Klinker said that considering the backlash from users, they'll be offering an opt-out option from the beginning.

"We've long contemplated an opt-out mechanism for the new offers and advertisements we will be experimenting with. Given all that's been said here, we've decided to release the initial version with an opt-out mechanism. Users should have the choice to opt-out, and we will provide them with ways to do so," said BitTorrent CEO Eric Klinker.

Additionally, Klinker explained that the money raised from this type of advertising would be put towards the development of future technologies.

"Opt-in offer experiences also help us bring new levels of investment; not just to the uTorrent client, but also to future iterations of peer-to-peer technology," he said. "In other words: experiments like this can help prove to the world that there is a legitimate third way in digital distribution."

The sponsored torrents will be used for promoting content from advertisers as well as for important updates and to promote artists. It's not yet clear when uTorrent plans to introduce this new sponsored content. 

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Top Comments
  • 10 Hide
    tanjo , August 17, 2012 4:12 PM
    "Ads" and "optional" together sounds weird in a sentence.
Other Comments
  • 4 Hide
    schnitter , August 17, 2012 3:27 PM
    I had BitTorrent and uTorrent installed to add the "important" to one and the "get later" on the other.

    Since both are the same, as soon as I saw BitTorrent throw ads, I downloaded a uTorrent installer before it got infested with ads too and removed BitTorrent.

    I have since, copied uTorrent ad-free installer in 4 different locations and will never update as long as ads are there.
  • 9 Hide
    freeman94 , August 17, 2012 3:34 PM
    This is why you use something under GNU license like Deluge.
  • 0 Hide
    internetlad , August 17, 2012 3:48 PM
    schnitterI had BitTorrent and uTorrent installed to add the "important" to one and the "get later" on the other.Since both are the same, as soon as I saw BitTorrent throw ads, I downloaded a uTorrent installer before it got infested with ads too and removed BitTorrent.I have since, copied uTorrent ad-free installer in 4 different locations and will never update as long as ads are there.


    Yeah, because these guys should all work for free making, testing and debugging this software? Ha ha FUCK EM!
  • 6 Hide
    schnitter , August 17, 2012 3:55 PM
    internetladYeah, because these guys should all work for free making, testing and debugging this software? Ha ha FUCK EM!


    Actually, there is a big Donation button which I have used. So long as ads are there, though, they can make the donation button take up 95% of the program and I won't ever click it again.

    p.s. Google, is that you? Justifying Ads, it must be.
  • 1 Hide
    juanc , August 17, 2012 3:58 PM
    QT Open Source based fast and free QBitTorrent
  • 10 Hide
    tanjo , August 17, 2012 4:12 PM
    "Ads" and "optional" together sounds weird in a sentence.
  • 2 Hide
    Onus , August 17, 2012 4:54 PM
    A better way would be to make the ads "opt-in." Maybe have several types available for selection. Explain to people why they might want the ads (e.g. to hear a new artist, or learn of a new utility, etc) and then let them choose; but the default must be no ads.
    I might want to hear some new music, or grab a game demo or DLC, but I don't need or want credit offers or restaurant coupons, all my body parts are the right size, and I have no interest in "dating" sites or seeing teens with farm animals.
  • 4 Hide
    Murissokah , August 17, 2012 5:40 PM
    Users can always opt-out... by choosing a different software. Whenever you try to tell people what is "relevant to them", you lose a lot of business.
  • 6 Hide
    eddieroolz , August 17, 2012 6:29 PM
    uTorrent is taking the road the Vuze took, and it isn't a good road.
  • 4 Hide
    paulemannsen , August 17, 2012 6:38 PM
    that useless adware for my "convenience" was the last straw i needed to finally delete utorrent. shame, cause i remember times where it was 200kb of pure greatness. qbittorrent is doing fine so far.
  • -2 Hide
    nitzero , August 17, 2012 8:38 PM
    I am not sure why but I'm still using Vuze and also used uTorrent previously, tell me about bloatware, I better start using Opera's built in torrent engine.
  • -1 Hide
    bryonhowley , August 17, 2012 9:09 PM
    I despise ad's of any kind in any app or browser and will never use anything that offers them.
  • -1 Hide
    livebriand , August 17, 2012 9:33 PM
    I won't be updating uTorrent any time soon then...
  • 1 Hide
    cookoy , August 17, 2012 11:01 PM
    wouldn't mind an occasional ad or two, just don't overdo them. Also don't send ads update when i'm downloading. Only when i'm seeding.
  • 1 Hide
    snowzsan , August 18, 2012 12:35 AM
    Doesn't it seem pointless to put sponsored ads on a program primarily supported by those who are hell bent on not paying for the things they're downloading? I understand torrent programs are used by more than just pirates and that it's applications span further than simply stealing content but you'd be stupid to say that it's not it's primary use.

    So again, why would you advertise (most likely) paid services on a program used to not pay for services and items?
  • 0 Hide
    rantoc , August 18, 2012 1:10 AM
    Stopped using uBloat along time ago. It was once a great client, lightweight and very fast with all the features needed for a torrent client. It seems it is getting bulkier an slower for each version.
  • 0 Hide
    myromance123 , August 18, 2012 3:03 AM
    Glad I use Transmission.
  • 0 Hide
    Anonymous , October 8, 2012 3:30 AM
    Hey guys, if you want to stop those new commercial ads on the newest version of utorrent , than you can do so during the installation of the utorrent. If you have utorrent already installed than you need to uninstall with an unistaller like revouninstaller.comto make sure that you remove it from your registry as well. And than while installing the utorrent you will see an option where it says something like: put or make an exception on windows firewall , make sure you uncheck that box and you will now not see any ads on utorrent again.
    Hope this helps.
  • 0 Hide
    Anonymous , October 9, 2012 2:06 AM
    What is the last version of the software that doesn't have ads?