It's been a while since we've seen any new XPS laptops but Dell has mixed things up a little with the launch of three new notebooks. Not only that, but the company is killing off the Adamo line and focusing on just three brands: Alienware, Inspiron and XPS.
The news comes just as Dell has decided to do away with its Adamo line. Dell is about to embark on multi-million dollar marketing campaign (Reuters reports "hundreds of millions" but who's counting?) to shed its reputation of being a manufacturer of cheaper computers. The company is hoping to further emphasize its premium line in a bid to better compete with the likes of Apple, a company that is definitely not afraid of putting high prices on its products.
"We're going to stop mentioning price as the single important aspect," Paul-Henri Ferrand, chief marketing officer for Dell's global consumer, and small and medium business division, told Reuters.
However, a monster marketing campaign isn't the only thing Dell is doing. Executives yesterday confirmed to Engadget that they're reorganizing things and will focus on three core brands going forward. The Inspiron line will represent casual computing, Alienware will be the gaming line, and the XPS brand will represent the new premium line of Dell computers.
Now, if you're a fan of those super-thin Adamos (and boys, those were some sexy computers) don’t fret. Though their brand is being killed off, they're not disappearing for good. Dell VP Ed Boyd told Engadget that we could expect some super-skinny XPS machines early next year. Fingers crossed for a sneaky-peeky at CES, eh?
