Amazon-owned LoveFilm is now letting users sign in with their Amazon profiles. Founded in 2002, the video-on-demand service started working with etail giant Amazon in 2008, when it bought Amazon's DVD rental business in the UK and Germany. Amazon acquired a major stake in the company, and eventually took full control of the company in an early-2011 acquisition deal.
With the company now fully Amazon-owned, it stands to reason that LoveFilm users should be able to sign in with their Amazon account. LoveFilm today announced that users signing in via the web, PS3, Xbox, or iPad should now notice an option to sign in with an Amazon account. However, the company stresses that this option should only be used if you have used the video app on a Kindle Fire or Kindle HD (neither of which are available in the UK just yet).
If you don't have a Kindle Fire and are eager to start using your Amazon log-in with LoveFilm, you'll have to be patient. LoveFilm says you'll be able to soon, but not just yet. When you can, it'll show on the sign-in screen.
And if you were wondering why LoveFilm has announced this despite the fact that the Kindle Fire line isn't yet on sale in the UK, the company says it's because anyone who bought a Kindle Fire in the U.S. and brought it to the UK will start to see the LoveFilm service within the video application from next week.
Amazon's Kindle Fire and Kindle HD will arrive in the UK later this month.
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Anybody else think LoveFilm was a porn-related service?Reply
Yep; exactly what I was thinking. Sorry mom . . . :-)Reply
Amazon acquired a major stake in the company, and eventually took full control of the company in an early-2011 acquisition deal.Reply
boiler1990Anybody else think LoveFilm was a porn-related service?Reply
I thought that at first too. I don't know how much brand recognition Lovefilm has in the countries it serves, but I feel like it would be better if they got around to re-branding it to a Amazon type name.
I have recently subscribed to Lovefilm Instant on Kindle Fire, using my amazon profile. Whilst it works with my Kindle fire signing into lovefilm on xbox doesn't work yet with amazon profile. i've contacted lovefilm and they say its a technical glitch and have not yet given a date as to when it will be resolved.Reply