Amazon to Open New Digital Media Office in London

Amazon has announced that it will open a new digital media hub in the United Kingdom. The hub, which will be based in Glasshouse Yard in Barbican, will have room for hundreds of Amazon technical staff. According to TechRadar, Amazon's Lovefilm and Pushbutton teams will call the new location home and the two teams will work together on interactive digital services for TVs, tablets and phones. They'll also work on websites and API development.

"London is a hotbed of tech talent and testament to that fact is Amazon choosing the capital as the location for the new global Digital Media Development Centre," TechRadar cites Paula Byrne, Managing Director of the Centre in London, as saying. "Innovation is part of the Amazon DNA and we are creating a British centre of excellence to design and develop the next generation of TV and film services for a wide range of digital devices."

London's mayor, Boris Johnson, said that Amazon's choosing London was a point of pride for the city.

"For this wildly successful and dynamic company to choose our city to site such an important facility is a splendid feather in our cap," the mayor said, adding that Amazon's presence will boost London's status as a global tech city. 

Marketing Magazine reports that the new media hub will be open in the next few months, so keep your eyes peeled for an influx of Amazon employees in London's Tech City.

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