Surface Remains Leading Windows 8 Device

By Zak Islam
published

HP leads vendor-based market with 22 percent share, while Microsoft drops down to 6th from No. 2.

Microsoft's Surface RT tablet remains the most popular Windows 8/RT device, but it doesn't dominate the market for the new operating system the way it did last month.

According to AdDuplex, a Windows ad-serving firm, the tablet's share of usage among Window 8/RT devices has experienced a decrease by almost half when compared to last month's statistics. During November, Surface accounted for an 11 percent share of all usage on the platform.

The device's position in the market was determined through the collection of data stemming from 71 active Windows 8/RT apps on the AdDuplex network on December 7. Surface's lead is "not as stunning as it was last month -- down 5% to 6% overall this month," it said.

In terms of vendors, HP is the market leader with 22 percent, followed by Dell and Acer. Microsoft settled for 6th, which is down from No. 2 last month.

Microsoft, who is said to have cut Surface's production by half, is expected to sell one million units of the tablet during the fourth quarter.

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Zak Islam
10 Comments Comment from the forums
  • killerclick
    Die Metro die
    Reply
  • belardo
    Die Microsoft, die
    Reply
  • tomfreak
    Am I the only one here think the win8 tiles on tablet/regular desktop/laptop are not as good as the ones on windows phone? *because the tiles doesnt fill the whole screen and only have 2 sizes. Poor use of screen real estate.
    Reply
  • eklipz330
    tile fail. i understand that people dislike change, and introducing new ways of doing things can really stir things up the wrong way, especially when people have been doing it that way for like... 20 years... but this was just not the way of approaching it microsoft. metro for desktop, to me anyway, just implied that you guys are trying to completely remove the desktop experience. not enhance it.
    Reply
  • killerclick
    eklipz330metro for desktop, to me anyway, just implied that you guys are trying to completely remove the desktop experience. not enhance it.
    Exactly what they're trying to do. They want to drag all existing Windows users into their new walled garden, where they control the sale/installation of apps and get a 30% cut. It's backfired on them, and not only their tablets/mobiles are failing, now they're in trouble with desktop Windows users. Looking forward to rollback of changes in Windows 9.
    Reply
  • besplatan
    So let's do a little first-grade math. If Surface accounts for 6% of Windows 8/RT devices, and maybe 500k Surfaces were sold so far (analysts predict 1 million total in 2012), that would mean 8.3 million of Windows 8/RT devices being used total, including preview releases on VMs, pirated copies, everything?

    I thought Microsoft said they sold 40 million Windows 8 licenses.
    Reply
  • beayn
    besplatanSo let's do a little first-grade math. If Surface accounts for 6% of Windows 8/RT devices, and maybe 500k Surfaces were sold so far (analysts predict 1 million total in 2012), that would mean 8.3 million of Windows 8/RT devices being used total, including preview releases on VMs, pirated copies, everything?I thought Microsoft said they sold 40 million Windows 8 licenses.I think they sold 40 million desktop licenses and this article is for Windows 8 "Devices" meaning tablets and laptops etc.


    Reply
  • besplatan
    beaynI think they sold 40 million desktop licenses and this article is for Windows 8 "Devices" meaning tablets and laptops etc.
    Nope, look at other devices in the chart: Pavillion, Inspiron, Series 3, SatelliteIt's all Windows 8 devices, including desktops that got upgrades.It's data from an ad-serving firm, so it includes everything that reports running Windows 8 / RT, even pirated copies.

    Edit: On second look, could be, but previous stats from this firm didn't say "devices" but "overall market", and Surface even had a higher share then. Besides, Windows 8 passed 1% market share at the beginning of December, and since there are 1.6 billion computers running Windows by latest estimates, 1% of that would be 16 million (including pirated versions and preview releases). Microsoft might have sold 40 million licenses (whatever that means), but machines with those licenses just aren't being used yet.
    Reply
  • beayn
    besplatanNope, look at other devices in the chart: Pavillion, Inspiron, Series 3, SatelliteIt's all Windows 8 devices, including desktops that got upgrades.It's data from an ad-serving firm, so it includes everything that reports running Windows 8 / RT, even pirated copies.Pavllion g6 = Laptop, Inspiron 5520 and 3520 = Laptops. Series 3 = Laptop, Pavillion dv6 = Laptop., Acer Aspire V5 = laptop.

    I'm not seeing any desktops here, so I'm betting that I'm right in saying the announcement a few weeks ago that Windows 8 sold 40 million licenses was for either for only Desktops or for all devices while the chart in this article is tablets and laptops only.

    Reply
  • besplatan
    9437528 said:
    Pavllion g6 = Laptop, Inspiron 5520 and 3520 = Laptops. Series 3 = Laptop, Pavillion dv6 = Laptop., Acer Aspire V5 = laptop.

    I'm not seeing any desktops here, so I'm betting that I'm right in saying the announcement a few weeks ago that Windows 8 sold 40 million licenses was for either for only Desktops or for all devices while the chart in this article is tablets and laptops only.

    Yeah, I didn't read your messsage correctly, but it looks like the numbers do include desktops based on total reported Windows 8 market share and total estimated Windows user base. There just aren't 40 million Windows 8 / RT devices being used out there.
    Reply