Yota Devices has announced the Yota Phone, an Android-powered smartphone with an LCD display situated on one side, while the other sports an e-ink electronic paper display (EPD).
Both of the handset's screen measures at 4.3 inches, with the LCD screen in particular boasting a resolution of 1280 x 720, which is around 340 ppi (pixels-per inch). The Yota Phone aims to "help consumers enjoy life's virtual side without missing the real one" by switching between the two screens.
"Technology is setting the tone of our lives rather than the other way around," Yota said. "We at Yota Devices aim to rebalance the relationship with our smartphone."
The LCD screen is predominately designed for playing games, watching movies and performing general Android tasks, while the EPD one leans more towards delivering e-books and news articles.
The black and white side automatically updates itself with social media updates, notifications, calendar entries and news stories, among others. E-ink displays, meanwhile, don't require much power, allowing that side of the Yota Phone being able to stay on without draining battery life.
Yota's upcoming smartphone sports a 1.5GHz dual-core Krait processor and runs on Google's Android 4.2 Jelly Bean operating system. The main camera boasts 12-megapixels, accompanied by an unspecified "HD" front-facing camera.
The Yota Phone contains a 2,100mAH battery and 32GB or 64GB of internal storage, joined by worldwide LTE support capable of connecting on the 3, 7 and 20 MIMO bands.
Yota Devices also integrated a power button that doubles as a SIM card slot, with the company promising a batch of apps that will take advantage of the dual-screens. More on the device, which launches sometime during the second half of 2013, will be unveiled at the Mobile World Congress in February.