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AMD Rumored to Phase Out Vision Branding

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AMD's no stranger to phasing out brands.

A rumor suggests that AMD has decided to kick its "VISION" brand to the curb. SemiAccurate reports that the flashy name has disappeared from its product logos. Vision, of course, was preceded by "Better By Design", which was AMD's first effort to tell consumers that a compute platform needs to be balanced and consist of a powerful CPU and a powerful GPU.

And, of course, some readers may remember AMD Live, which was somewhat similar to Intel's Viiv, but did not live long enough for consumers to understand what it really was.

Given AMD's renewed focus on the consumer market, it is a good idea to remove the clutter and simplify its product naming. Now if we only could get rid of those stale sequence numbers...

24 Comments Comment from the forums
  • vaughn2k 31 December 2012 20:09
    They should put more meaning with their branding, and should live to its commitment...
    Reply
  • kawininjazx 31 December 2012 20:09
    AMD has a big problem right now with their mobile processors. The junk they sell now like the E-1400 and the "AMD Dual-Core" processors give such horrible performance. The only decent running CPUs they have are the A6,8,10 series APUs. It seems like their CPUs get slower every year, I don't know how that's possible.
    Reply
  • Fulgurant 31 December 2012 21:05
    kawininjazxAMD has a big problem right now with their mobile processors. The junk they sell now like the E-1400 and the "AMD Dual-Core" processors give such horrible performance. The only decent running CPUs they have are the A6,8,10 series APUs. It seems like their CPUs get slower every year, I don't know how that's possible.
    Unless you're trying to be sarcastic, your comment is hopelessly self-contradictory. AMD sucks at mobile processors, except for their Llano/Trinity line of APUs, which promise to revolutionize laptop graphics' performance? Granted, there's still work to be done, but it seems clear to me that AMD's doing the most exciting thing in recent memory for prospective laptop consumers.

    On the CPU side, yeah, AMD's behind. That's more a desktop than a mobile problem though, going forward. Whatever AMD loses on the (x86) CPU side in the mobile space is more than made up by its gains in the integrated graphics' space. Now they just have to keep improving performance and power efficiency.
    Reply
  • digiex 31 December 2012 21:08
    AMD simply lacks vision.
    Reply
  • azraa 31 December 2012 21:14
    digiexAMD simply lacks vision.Please tell me how APUs and modular cpu architectures are not great developments, and, in the future, probably going be even better?
    The major problem AMD faces is that software nowadays is not written to be efficient with modules, which, again, may very well be solved in a few years. If you look at them right now, I guess they do lack vision, but in the short term, 'vision' loses its significance.
    Reply
  • Shin-san 31 December 2012 21:35
    Most people I know that buy AMD either knew enough about hardware to not be affected by the Vision branding, or was just buying a very low-end system for price purposes. However, the logo itself made it easier to spot an AMD system, which guarantees that the graphics chip would at least be decent
    Reply
  • back_by_demand 31 December 2012 22:04
    I understand from a leak that in 2013 there will be a new AMD architecture of all-in-one CPU/GPU based on a new "Simpson" range, it will be code named "APU Nahasapeemapetilon"
    Reply
  • unionoob 31 December 2012 23:00
    back_by_demandI understand from a leak that in 2013 there will be a new AMD architecture of all-in-one CPU/GPU based on a new "Simpson" range, it will be code named "APU Nahasapeemapetilon"
    Well, i guess we will see new APU line each year when we will see new GPU line.
    Reply
  • sacre 31 December 2012 23:03
    Back when AMD and ATI merged, I thought "Big things are coming!!"

    I'm very disappointed.

    I'm happy ATI is beating and keeping up with nVidia, that means both companies have to compete for us consumers, but AMD and Intel? No real competition anymore, Intel can do what they want with their prices really and us hardcore folk will end up paying regardless.

    Reply
  • blazorthon 31 December 2012 23:59
    kawininjazxAMD has a big problem right now with their mobile processors. The junk they sell now like the E-1400 and the "AMD Dual-Core" processors give such horrible performance. The only decent running CPUs they have are the A6,8,10 series APUs. It seems like their CPUs get slower every year, I don't know how that's possible.
    Their CPUs have been getting faster, at least in the laptops, with pretty much every generation. Desktop models have been a little all over, but have been improving if you look at things from an overall point of view.

    Saying that AMD's competitors for Intel's Atom have bad performance seems kinda *pointing out the obvious* to me. At least they put Atom in its place.
    Reply