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iPad Accounts For 71 Percent of China's Tablet Market

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Lenovo settles for distant second with a 10.5 percent share

According to Analysys International, almost three-quarters of Chinese tablet buyers prefer to opt for Apple's iPad.

For the third quarter of this year, Apple is said to have gained a 71.4 percent of the Chinese tablet market. It represents a 1 percent decrease from the second quarter, but it managed to leave Lenovo in a distant second place with a 10.5 percent share.

In third place was Chinese company Ereneben who settled for a 3.6 percent share of the market, followed closely by Samsung with a 3.5 percent share.

China's overall tablet market increased by 62.5 percent last quarter when compared to the the same period last year. During the third quarter, 2.6 million tablets were sold in the country, an increase from 1.6 million a year ago.

Globally, it's a different story. The iPad remained the market leader in the U.S. with a 55 percent market share of tablet shipments during the last quarter. However, it represents a 14 percent drop due to the introduction of various Android-powered tablets.

It's also a different outcome for Apple's smartphone market share in China. Due to its premium price points (expected to be reduced by 2014 through a cheaper model), the iPhone saw Android dominating a 90 percent share in the region.

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20 Comments Comment from the forums
  • billybobser 29 November 2012 14:18
    I call BS. Those who can afford tablets in China are few and that majority of electronics here are going to be Clones.

    Would also be interesting to see what they define as 'tablet' because while riding public transport, the 7" format dominates.
    Reply
  • mayankleoboy1 29 November 2012 14:36
    And i thought Chinese people were the smartest in the world.....
    Reply
  • john15v16 29 November 2012 14:36
    I 2nd that BS...Zak up to his ole shenanigans again...
    Reply
  • Skeete_UK 29 November 2012 14:46
    More BS from ZIslam. He is turning into a joke, maybe has is a better word.

    Toms is losing my interest due to this poor and highly bias journalism.. Poor show. VERY poor show.
    Reply
  • tpi2007 29 November 2012 14:49
    billybobserI call BS. Those who can afford tablets in China are few and that majority of electronics here are going to be Clones.Would also be interesting to see what they define as 'tablet' because while riding public transport, the 7" format dominates.
    john15v16I 2nd that BS...Zak up to his ole shenanigans again...
    Well, taking into consideration the population of China and considering that only 2.6 million tablets were sold there this year, of which 70.1% are made by Apple, with 14.1% marketshare going to two Chinese companies, which I presume are selling cheaper tablets, together with another 3.5% marketshare to Samsung (which I presume will also be selling cheaper models than the iPad), I don't find it implausible at all.

    Also, the source of the article is Reuters, Zak didn't just come up with these numbers out of nowhere.
    Reply
  • esrever 29 November 2012 14:50
    Apple is big in china because people are all name brand sheep there. Anyone with any money has to show off by buying name brand things. The perfect place where apple can sell their crap.
    Reply
  • reprotected 29 November 2012 14:59
    Tom's Hardware's article comments in a nutshell: Apple? CRAPPLE SUCKS, I WISHED IT DIED. Microsoft? M$. Facebook? Evil. Twitter? Who still uses twitter? AMD? Good for competition. Intel? My Intel processor is already fast enough. SSD? Needs to be cheaper. Wall Street? Corruption. Lawsuit? Patent reforms. Zak Islam? Fire this guy. Anything innovative? Who's going to purchase it? Android? Best OS ever, so much innovation, monopolize please!

    Hivemind at it's best.
    Reply
  • acerace 29 November 2012 15:27
    tpi2007Well, taking into consideration the population of China and considering that only 2.6 million tablets were sold there this year, of which 70.1% are made by Apple, with 14.1% marketshare going to two Chinese companies, which I presume are selling cheaper tablets, together with another 3.5% marketshare to Samsung (which I presume will also be selling cheaper models than the iPad), I don't find it implausible at all.Also, the source of the article is Reuters, Zak didn't just come up with these numbers out of nowhere.
    Those kiddies doesn't know that. Don't waste your time with them.
    Reply
  • digiex 29 November 2012 15:44
    This article is paid for by Apple.
    Reply
  • icemunk 29 November 2012 16:40
    I'm sure they're leaving out all the "noname" Chinese made tablets that sell for $50 or less.
    Reply