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Magic Leap Drops Another Clip Previewing Its AR Technology, No Mention Of Hardware

Magic Leap, the secretive augmented reality company that managed to raise more than $1 billion of venture capital without a single public glimpse of the product it's building, released a new preview clip today that showcases daily productivity uses for its technology.

The video, titled “A New Morning,” demonstrated a weather notification application, stock market graphs in 3D space, and a messenger system that hovers in the air in front of you. You’ll even be able to shop for shoes (or really anything) and get a life-size 3D preview of the product right in front of you.

The video also previews the future of what school projects could look like. The person recording the clip received a school project from his daughter that was sent as an attachment through the messenger app. The project played out as a hologram in the room, with an animation of Mount Everest accompanied by multiple audio clip annotations.

Magic Leap said that the entire clip was recorded using its technology, so what you see in the video is representative of what you would see through the hardware. The company is still not talking about the hardware used to make augmented reality technology work, though.

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  • computerguy72
    It seems like Magic Leap has been a tease for 1000 years. Cool videos, nothing at all to show. No price, no availability dates, no specifications, no minimum requirements just cool teaser videos. It's the official Duke Nukem Forever of this generation.
    Reply
  • lorfa
    Do the glasses allow you to see vaporware?
    Reply
  • phantomferrari
    Do the glasses allow you to see vaporware?

    Considering Google and others have invested over 1 billion dollars into this company I highly doubt they would do that if they didnt see both promise and progress in this company. That being said a very rough release date would be nice
    Reply
  • phantomferrari
    Do the glasses allow you to see vaporware?

    Considering Google and others have invested over 1 billion dollars into this company I highly doubt they would do that if they didnt see both promise and progress in this company. That being said a very rough release date would be nice
    Reply
  • burningdragons
    Ahh another day of fake demos to mislead people in investing in a product that's far behind the hololens
    Reply
  • computerguy72
    Ahh another day of fake demos to mislead people in investing in a product that's far behind the hololens
    The hololens 35 degree FOV is laughable though (which is a non-starter in most use cases). I think it's behind literally everything. At least the magic leap purportedly has a very high FOV. My problem with the ML is they send out cool videos with basically little to nothing about the device itself.
    Reply
  • kcarbotte
    17842511 said:
    It seems like Magic Leap has been a tease for 1000 years. Cool videos, nothing at all to show. No price, no availability dates, no specifications, no minimum requirements just cool teaser videos. It's the official Duke Nukem Forever of this generation.

    There's a lot more to it than vaporwear. The company wouldn't have raised over a billion in funding without showing something truly impressive to investors.
    Reply
  • KermodeTech
    It seems like Magic Leap has been a tease for 1000 years. Cool videos, nothing at all to show. No price, no availability dates, no specifications, no minimum requirements just cool teaser videos. It's the official Duke Nukem Forever of this generation.

    I still really enjoyed this tease. Really sparks my imagination and has me excited for the future. I felt like they did a good job on this one. Much better than that giant whale splash in the gym.
    Reply
  • bit_user
    I see nothing here that really benefits from AR. Unlike their videogame demo, this doesn't really seem to interact with the physical environment or the users setting or activities.

    Sure, it's cool. Just not a very good way to sell AR, IMO. You want to show AR being used for things that either can't be done any other way, or that are greatly enhanced by AR.
    Reply