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Sony Drops PS4 Price To $349.99

The PlayStation 4 is getting a price drop. Starting on October 9, the new price of Sony's current gaming console will be $349.99 in the United States and $429.99 in Canada.

The date coincides with the release of the Uncharted: The Nathan Drake Collection bundle, the company's first of six upcoming bundles, all of which will get the price reduction treatment as well. Four more bundles, a mixture of limited and standard edition bundles, are planned throughout November for Call of Duty: Black Ops III, Disney Infinity 3.0, and two for Star Wars: Battlefront. Even the Canadians get their own exclusive bundle for NHL 16, which is available now.

PlayStation 4 BundlesPrice
Uncharted: The Nathan Drake Collection Bundle$349.99 (USD) / $429.99 (CAD)
Limited Edition Call of Duty: Black Ops III 1 TB$429.99 (USD) / $499.99 (CAD)
Limited Edition Disney Infinity 3.0: Star Wars$399.99 (USD) / $469.99 (CAD)
Limited Edition Star Wars Battlefront$399.99 (USD) / $469.99 (CAD)
Star Wars Battlefront$349.99 (USD) / $429.99 (CAD)
NHL 16 (Canada only)$429.99 (CAD)

The new price comes less than a month after the Tokyo Game Show, where the company dropped the price down to 34,980 yen, the equivalent to about $292 USD. More importantly, this puts the PS4 in direct competition with the 500 GB version of the Xbox One, just in time for holiday shopping. Last week, Xbox introduced a slew of bundles for Rise of the Tomb Raider, Fallout 4, and even a special holiday bundle that includes the Gears of War: Ultimate Edition, Rare Replay and Ori and the Blind Forest.

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  • dstarr3
    Give me a Bloodborne bundle and you'll get a sale out of me.
    Reply
  • realnoize
    CDN $429.99 is still higher than the inital release price of CDN $399.99. So really, it's only a price drop by name, as far as Canada is concerned. I mean, raise the price by $50 and then back off $20... Still is $30 more than the price it released at...
    Reply
  • kawininjazx
    Anyone who is a deal hunter has had no issue getting the PS4 at this price or cheaper for a while now.
    Reply
  • SteelCity1981
    now xbox one needs to drop to $299 for the 500gb model.
    Reply
  • blazorthon
    Anyone who is a deal hunter has had no issue getting the PS4 at this price or cheaper for a while now.

    So now they can do even better, yes?
    Reply
  • RedJaron
    I'll wait for the Uncharted 4 or Kingdom Hearts 3 bundle.
    Reply
  • roscoe303
    Give me a Bloodborne bundle and you'll get a sale out of me.

    Bloodborne right now is like $25 (20 if you have BB GCU membership)
    Reply
  • waynes
    How outdated is this machine now? Can you add windows, linux or android to it, or openly program it in Java, javascript or even basic? I havent kept up with these paperweights can do.
    Reply
  • 10tacle
    16750211 said:
    Anyone who is a deal hunter has had no issue getting the PS4 at this price or cheaper for a while now.

    Exactly. Last weekend Best Buy had a one-day $349.99 sale price on the Destiny color theme PS4 bundle (white). You can also find 12-month PSN membership cards on sale for $40 instead of the full $50 price if you keep your eye open.

    Reply
  • 10tacle
    16754717 said:
    How outdated is this machine now? Can you add windows, linux or android to it, or openly program it in Java, javascript or even basic? I havent kept up with these paperweights can do.

    Yes, clueless you are. At least you admit it. Sony locked down all open source usability after the PSN was hacked. Sony put out an update for everyone's PS3 that was mandatory they download and install or they would be blocked from going online. It removed access to any open source code including Linux. You can thank hackers for that.


    16750718 said:
    So now they can do even better, yes?

    If PS4s are still selling like hotcakes and outselling the XBone, why should they cut prices even further? They were barely making profit from the console itself even when selling it at $400US. Estimates were the total cost to manufacture one unit from silicon stamp to boxing and packaging was $382US in the first year of production. Sure economies of scale have made that unit production cost go down, but not by a lot.

    Also keep in mind Sony just updated the PS4 with better internals like a lighter PSU, updated Blu-Ray optical laser, and better cooling. They spend money on R&D too. What is it with everyone today wanting everything in life for cheap or free?

    Reply