Acer: Tablets, ultrabooks a Short-Term Phenomena

Friday Acer founder Stan Shih described the current excitement over both Ultrabooks and tablets as "fads" and "short-term phenomena," and urged fellow notebook manufacturers to produce more value-added products through innovation. This means possibly taking Apple's approach when it came to designing the original iPad: using an "outside-of-the-box" approach.

According to DigiTimes, someone during a news conference commented that by bringing the iPhone and iPad into the PC sector, Apple is essentially competing with other PC manufacturers and creating a great impact on the overall demand for PCs. Shih responded by saying that PCs are still the base of the IT industry, and that tablets are developed from this base. That said, future products will still need to go through the PC platform "to create even more add-on value."

Despite a call to arms, Acer still intends to ride the tablet wave. Shih admitted that consumers want products with low prices and tons of convenience, and each player in the tablet sector needs to accept this fact. He said that current competition within the tablet market is "still on track for positive development."

Back in June, Acer reportedly slashed its full-year shipment target for tablets by almost 60-percent. Chairman J.T. Wang told reporters after a shareholder meeting that the new target for tablet shipments this year was 2.5 to 3 million units – originally Acer planned for 5 to 7 million units at the beginning of the year. 800,000 tablets are expected to be sold in each of the second and third quarters.

Back in April Acer said that it will "aggressively yet cautiously develop data-consumption products, tablet PCs and smartphones based on the solid foundation of the main PC business." The news arrived after Acer's board of directors appointed Jim Wong as corporate president.

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  • Parrdacc
    Maybe. I can see ultrabooks fading away but I think the tablets are here to stay. Personally I do not own one yet, cause I really have no use for one and think they need to become something more than a overgrown smartphone. Yes, yes I know they can do more than a smartphone, but except for a few things here and there they are for the most part a big smartphone. I can see the PC and tablets being with us for a good long time.
  • amk-aka-Phantom
    Lol, Acer is pissed off because their tablet doesn't sell as good as even the Galaxy Tab?

    Though, seriously, I hope he's right. Hate it when people say that tablets and ultrabooks are the future.
  • scuba dave
    ParrdaccMaybe. I can see ultrabooks fading away but I think the tablets are here to stay. Personally I do not own one yet, cause I really have no use for one and think they need to become something more than a overgrown smartphone. Yes, yes I know they can do more than a smartphone, but except for a few things here and there they are for the most part a big smartphone. I can see the PC and tablets being with us for a good long time.


    I agree to a point. I think Ultrabooks "might" take the seat of netbooks, but tablets I believe are here to stay. Tablets might be just amp'd up smartphones, but if the business and consumer markets start to develop a cloud/onlive type approach to using them for even big tasks(where all the processing and etc, are done in the cloud) and the end results are then pumped to the device(which, as far as I can tell would be mostly limited on latency, signal strength, and bandwidth.) Provided those were all at acceptable levels.. Alot of people would no longer need much of anything else.

    Played right, and with the right technological steps in invention and innovation.. This could be awesome, and Acer dead wrong.

    However.. the current Lawyer/Patent problem will probably cripple any progress down to a trickle.. I'd be surprised to see any amount of "significant" change for the better for years to come... :/