Report: Graphics Cards to Receive 10-15% Price Increase

News
By Tarun Iyer
published

As a result of increases in the cost of DDR3 memory, a number of graphics card vendors have reportedly increased prices by 10 to 15 percent.

According to a report published by DigiTimes, the recent increases in the price of memory has prompted several graphics card vendors to hike the retail price of products using DDR3 memory by 10 to 15 percent. Given that this price increase seems specific to this form of memory, we expect the impact to be restricted to the budget or entry-level market.

DigitTimes' unnamed sources also noted that they believe that prices are unlikely to return to their previous levels in the next six months unless manufacturers decide to offer promotions for specific models or bring forward the release of next-generation graphics cards.

The report further stated that since PC demand is still comparatively weak, the impact will not "upset consumers or channel retails greatly in the same run" and that the "PC replacement trend" that is expected to follow the release of Intel's Haswell platform in June may be compromised by these increased costs and the expected rise of motherboard ASP.

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Tarun Iyer
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57 Comments Comment from the forums
  • Do people really buy those all that much? I mean, integrated graphics on an APU is about as good as those cards.
    Reply
  • jcurry23
    oh yeah people buy them, the gpu on the apu aren't even close to to a discrete video card.
    Reply
  • unionoob
    athulajpDo people really buy those all that much? I mean, integrated graphics on an APU is about as good as those cards.
    Yes. Maybe not many home users but mainly companies where you need to connect 2 monitors while many motherboards still only have 1 VGA port. And for presentation PCs where you need something stronger then integrated HD 4000 GPU but nut as strong as gaming GPU.
    Reply
  • Azn Cracker
    Er amd's apus beat a lot of the low end video cards that use DDR3. All of the mid range to high end cards use DDR5
    Reply
  • Stimpack
    Way to scare me with that title. Thanks for that.
    Reply
  • Spooderman
    The article said some products using DDR3 memory receive an increase, right? As long as that statement is correct or I interpreted it correctly (if I didn't feel free to yell at me and call me stupid as is tradition) then it doesn't really apply to most graphics cards.
    Reply
  • bgrt
    I'm pretty sure both GDDR5 and DDR3 cards will go up in price. This article only mentions DDR3 because most of the DRAM being produced is DDR3, making it the biggest factor in overall RAM prices.
    Reply
  • DSpider
    So this article is about DDR3 memory chips?

    Ok, so will RAM in general be receiving this increase, as well???
    Reply
  • smeezekitty
    Why? As memory technology advances, would prices not go down?
    Reply
  • A Bad Day
    DSpiderSo this article is about DDR3 memory chips?Ok, so will RAM in general be receiving this increase, as well???
    All DDDR3 with the exception of embedded ones for tablets and smartphones are expected to cost more, because production is supposedly being cut back.

    A shame, because I planned on buying an 8GB 1866 MHz CL10 RAM for the upcoming Richland laptops. Now it's gone up from around $50 to nearly $70.

    It seems that every laptop manufacturer charges like $50 for 4GB to 8GB upgrade, and I'm not going to kneecap the APU by using 8GB 1333 MHz RAM from my current laptop.
    Reply