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ARM CEO Says Windows 8 Tablets Might Have Edge Over Android

One of the biggest features to come with Windows 8 is the touchscreen UI. This makes it a perfect OS for tablets, but how will it compare to the competition? According to ARM CEO Warren East, Windows 8 tablets might actually give Microsoft an edge over Android-powered slates. Speaking during an earnings call, East said that brand recognition and familiarity is the fundamental difference between Microsoft and Android tablets.

According to CNet, East's comments were made in response to an analyst who asked why Windows 8 tablets would be successful when Android tablets weren't selling all that well. East said:

"Consumers are familiar with Microsoft and very familiar with Windows and they're less familiar with an Android environment. Microsoft has an awareness advantage with consumers that the Android folks didn't have."

However, East hasn't lost faith in Android. Rather, he believes that it will just take a while before the sale of Android tablets really takes off. The CEO said that he believes it will take some time for customers to latch on to the brand, as was the case when Android smartphones first hit the market. Until then, East says it's up to Microsoft to take advantage of its brand recognition among consumers:

"It's up to Microsoft [and we'll see] how well they're going to exploit that advantage."

ARM this week announced that its fourth quarter results saw pre-tax profits increase 45 percent and sales increase more than 20 percent. The company reported profits of £69 million, or $109 million, and sales of £137.8 million, or $218.19 million. As for as the entire year, the company saw a 37 percent rise in pre-tax profits (up to £229.7 million or $363.7 million) and a 21 percent rise in sales (up to £491.8 million or $778.7 million.)

  • math1337
    Familiarity with metro? ARM windows will have NOTHING in common with other versions.
    Reply
  • aftcomet
    math1337Familiarity with metro? ARM windows will have NOTHING in common with other versions.
    You mean it's 100% different? No similarities whatsoever? I dunno about you, but I'd MUCH prefer Windows over anything.
    Reply
  • mkanada
    - Windows for ARM
    - Android for x86
    - ARM servers

    Is the old dream about OS and hardware independency near to come true?
    Reply
  • math1337
    aftcometYou mean it's 100% different? No similarities whatsoever? I dunno about you, but I'd MUCH prefer Windows over anything.No "legacy" desktop on ARM.

    Can you name one similar thing besides the name?
    Reply
  • guardianangel42
    math1337No "legacy" desktop on ARM.Can you name one similar thing besides the name?Most of the code.

    And Office.
    Reply
  • math1337
    guardianangel42Most of the code.And Office.
    Users don't actually interact with code, so a similar codebase means nothing to users.

    And Office isn't part of windows.
    Reply
  • stingray71
    I have a hard time getting excited about a W8 tablet/smartphone. Not sure why, I build my own computers, have a killer gaming rig, know W7 inside out. In short, I'm not a windows hater by any means.

    I also own Xoom and a Bionic. I love the simplicity of Android and how it natively it incorporates gmail, calender etc. I don't need full Office Suite either on my portable devices, Kingsoft Office for Android works just fine for me.

    MS has a tough road head.
    Reply
  • dickcheney
    ARM tablets are dead to me. Long live x86 tablets.
    Reply
  • willard
    math1337No "legacy" desktop on ARM.Can you name one similar thing besides the name?The old style desktop on a tablet makes basically no sense. And anybody using Windows 8 will immediately recognize the tablet interface, which is literally the same damn thing (Metro).

    So, almost everything from a Windows 8 PC will be preset and look identical on a Windows 8 tablet. Power users who avoid Metro like the plague will surely see the two platforms very differently, but the average Joe won't.
    Reply
  • rantoc
    He is right, however its will most likely be the x86 atom that power them now that Intel manage to get the power draw down, next gen atoms with the new shrink + 3gate as well as tweaks will be interesting to say the least for tablets/phones. The benefits for the buyer are so obvious its ridiculous!
    Reply