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Apple: We're 'Unrivaled' in Innovation, We Have No Limits

By - Source: CNET | B 70 comments

No set formula for innovation, so says firm's head honcho Tim Cook.

Speaking at the Goldman Sachs Technology and Internet conference, Apple CEO Tim Cook stated that his firm is "unrivaled" in innovation, as well as emphasizing that it has no limits.

"Innovation is strong as ever and in the DNA of the company," he said. "Apple is the center of innovation." He stressed that there is no given formula for innovation, and if there ever were one, wealthy firms would utilize their cash piles to acquire it. Innovation, according to Apple's leader, is ultimately achieved through skills and leadership.

"Apple has skills in software, hardware and services. The model that grew the PC industry where companies specialized. That model is not working for what consumers want today. Consumers want this elegant experience." He referred to the integration of hardware, software and services when he said, "I think we're unrivaled in that."

Cook's comments come after Apple lost its place as the world's most valuable company, as well as Apple's co-founder Steve Wozniak stating that the iPhone is "somewhat behind" on smartphone features. He previously expressed concerns regarding the company's creativity, while an analyst stressed that innovation at Apple is "sputtering."

After being sued in relation to demands that it share more of its $137 billion cash pile, Cook claimed that Apple has no limits. He assured investors and analysts that the best has yet to come, as Apple doesn't see any limits in making its products or the future of its business. "It's because of that that Apple's been able to do so many things for so many years, and do things that people didn't know they wanted and now can't live without. We don't think of the world with limits," said Cook.

 

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  • 43 Hide
    esrever , February 13, 2013 3:03 AM
    HAHAHAHAHAHAHA....
    hahahahahahaha....
    ...
    ..aaaaahhhhh.....
    HAHAHAHAHAHAHA......
  • 40 Hide
    trainmaster2000 , February 13, 2013 3:03 AM
    HA!
  • 37 Hide
    gamingboy , February 13, 2013 3:05 AM
    "Unrivaled in innovation" huh? Is that why people are abandoning iOS and getting Android devices instead?
Other Comments
  • 40 Hide
    trainmaster2000 , February 13, 2013 3:03 AM
    HA!
  • 43 Hide
    esrever , February 13, 2013 3:03 AM
    HAHAHAHAHAHAHA....
    hahahahahahaha....
    ...
    ..aaaaahhhhh.....
    HAHAHAHAHAHAHA......
  • 37 Hide
    gamingboy , February 13, 2013 3:05 AM
    "Unrivaled in innovation" huh? Is that why people are abandoning iOS and getting Android devices instead?
  • 36 Hide
    sacre , February 13, 2013 3:07 AM
    Yet phones interface, design and customizability all remained the same for the past 3 years.

    The iPad remained the same in terms of design

    The iPad mini is just a small version of the same design.

    I fail to see innovation, Apple, I really do. Nothings changed.. My iPhone is as boring as it was since I got it, I can't customize, I can't transfer files, i've changed my computer and now I can't transfer my songs I have to use some third party App..

    Its smooth, fast, responsive and doesn't crash or go choppy on me, i'll give ya that. But god damn I feel i'm just borrowing this phone.

    Innovation, no.
  • 25 Hide
    alidan , February 13, 2013 3:15 AM
    thanks, that title gave me a good laugh... i needed that after how depressing the last week has been for me.
  • 32 Hide
    merikafyeah , February 13, 2013 3:17 AM
    The "You're-holding-it-wrong" is definitely one of the all-time greatest innovations we've seen thus far.
    Bar none.
  • 22 Hide
    Azn Cracker , February 13, 2013 3:17 AM
    LOLOLOLOLOLOLOLOLOL

    **** I just sharted from laughing too hard
  • 20 Hide
    merikafyeah , February 13, 2013 3:21 AM
    BigMack70bwahahahahahahahahahahahahttps://www.youtube.com/watch?featu [...] yWSEwKPo8sThe only area apple has innovated in recently is the area of patent trolling.

    This one's also pretty accurate: https://www.youtube.com/watch?v=c5I28LwMJCA
  • 22 Hide
    Cons29 , February 13, 2013 3:24 AM
    otacon72What other company has $137B in cash reserves? Move along Android children...

    none, but what other expensive phones tablets do you have that does not let you configure it the way you want to? not let you connect thru blu to other devices other than the same brand? expansion slots? cable that costs like they are made of gold?

    so 137B = innovation? have the UI changed since the last several years?
    and yes those 137B are from those who buy their marketing BS, good thing im not one of those
  • 23 Hide
    JJ1217 , February 13, 2013 3:27 AM
    what.. having a slightly bigger screen can be considered innovation now?
  • 19 Hide
    faster23rd , February 13, 2013 3:28 AM
    Yeah. Sure. Innovation in spinning the sh8 out of their overpriced products.
  • 19 Hide
    MrSlavw , February 13, 2013 3:34 AM
    I really hope you will go down apple .
  • 6 Hide
    Soda-88 , February 13, 2013 3:41 AM
    Good one...
  • 22 Hide
    bak0n , February 13, 2013 3:43 AM
    The definition of pride. Hey Apple, you know what happened to Rome when they had that attitude?
  • 5 Hide
    gilgamex , February 13, 2013 3:46 AM
    Oh man, let the tower of hate just collapse like a rigged match of Jenga!
  • -2 Hide
    wardoc22 , February 13, 2013 3:49 AM
    sacreYet phones interface, design and customizability all remained the same for the past 3 years. The iPad remained the same in terms of designThe iPad mini is just a small version of the same design.I fail to see innovation, Apple, I really do. Nothings changed.. My iPhone is as boring as it was since I got it, I can't customize, I can't transfer files, i've changed my computer and now I can't transfer my songs I have to use some third party App.. Its smooth, fast, responsive and doesn't crash or go choppy on me, i'll give ya that. But god damn I feel i'm just borrowing this phone. Innovation, no.


    Not an apple fan, but if you feel like your customization is lacking, jailbreak it?
  • 2 Hide
    seriousgamer , February 13, 2013 3:51 AM
    Tim Cook reminds me of Darth Sidious!
  • 16 Hide
    billybobser , February 13, 2013 4:05 AM
    Must be saving up their innovation in the same bank acc as their money.
  • 1 Hide
    Anonymous , February 13, 2013 4:15 AM
    The most recent 2 article titles about Samsung and Apple have both distorted the meanings of what the original speaker has said. Hmm, does it have to be provocative when writing an article title?
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