Apple Drops MacBook Pro Retina, Air Prices, Improves Specs

Apple has announced that it has dropped the prices for MacBook Pro laptops equipped with a Retina display, as well as incorporated improved technical specifications.

The 13-inch MacBook Pro with Retina is now available for $1,499, which is $200 less than what Apple charged for it previously. The higher-capacity 256 GB model, meanwhile, will set you back $1,699; it's $300 less than the original price. The processor clock speed for the latter model has received a boost from 2.5 GHz to 2.6 GHz.

The 15-inch MacBook Pro with Retina has also seen its speed improved, with the lower-end version receiving an increase from 2.3 GHz to 2.4 GHz, while the higher-end model gets pushed from a 2.6 GHz to a 2.7 GHz quad-core processor, accompanied by double the RAM at 16 GB.

Apple also decreased the price of its high-end MacBook Air, with the 256 GB version costing $1,399, or $100 less than the previous price.


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  • guvnaguyAs if you'll notice a difference from 100MHz and 16GB of RAM....I have 8GB and rarely use even half of it


    I have 8 GB and I often run outta RAM. Not everyone is you.
    16
  • "Prices decreased by $100 to $300" conveys your meaning better.

    It's good to see Apple finally recognizing competition exists. Not saying I would buy a Macbook, but Apple lowering it's prices will either force a price reduction, or better features out of PC manufacturers.
    11
  • Yeah the title sounds like they dropped the entire MacBook line.

    And apparently Apple sells air and dropped that price too.
    11
  • Other Comments
  • "Prices decreased by $100 to $300" conveys your meaning better.

    It's good to see Apple finally recognizing competition exists. Not saying I would buy a Macbook, but Apple lowering it's prices will either force a price reduction, or better features out of PC manufacturers.
    11
  • Yeah the title sounds like they dropped the entire MacBook line.

    And apparently Apple sells air and dropped that price too.
    11
  • Prices decreased from $100 to $300

    Zak, it's an increase if it goes from 100 to 300.
    (yes, I know it should have said "decreased by" as dark_knight33 said)
    8