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Apple Drops MacBook Pro Retina, Air Prices, Improves Specs

By - Source: Apple | B 31 comments

Prices decreased by $100 to $300.

Apple has announced that it has dropped the prices for MacBook Pro laptops equipped with a Retina display, as well as incorporated improved technical specifications.

The 13-inch MacBook Pro with Retina is now available for $1,499, which is $200 less than what Apple charged for it previously. The higher-capacity 256 GB model, meanwhile, will set you back $1,699; it's $300 less than the original price. The processor clock speed for the latter model has received a boost from 2.5 GHz to 2.6 GHz.

The 15-inch MacBook Pro with Retina has also seen its speed improved, with the lower-end version receiving an increase from 2.3 GHz to 2.4 GHz, while the higher-end model gets pushed from a 2.6 GHz to a 2.7 GHz quad-core processor, accompanied by double the RAM at 16 GB.

Apple also decreased the price of its high-end MacBook Air, with the 256 GB version costing $1,399, or $100 less than the previous price.


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  • 16 Hide
    SneakySnake , February 13, 2013 7:30 PM
    guvnaguyAs if you'll notice a difference from 100MHz and 16GB of RAM....I have 8GB and rarely use even half of it


    I have 8 GB and I often run outta RAM. Not everyone is you.
  • 11 Hide
    SneakySnake , February 13, 2013 7:31 PM
    Martin9630Wipe a couple more hundreds off and it might almost be worth considering.


    In the meantime, you can take a look at the plethora of other laptops with high dpi screens.
  • 11 Hide
    derekullo , February 13, 2013 7:17 PM
    Yeah the title sounds like they dropped the entire MacBook line.

    And apparently Apple sells air and dropped that price too.
Other Comments
  • 11 Hide
    dark_knight33 , February 13, 2013 7:12 PM
    "Prices decreased by $100 to $300" conveys your meaning better.

    It's good to see Apple finally recognizing competition exists. Not saying I would buy a Macbook, but Apple lowering it's prices will either force a price reduction, or better features out of PC manufacturers.
  • 11 Hide
    derekullo , February 13, 2013 7:17 PM
    Yeah the title sounds like they dropped the entire MacBook line.

    And apparently Apple sells air and dropped that price too.
  • 8 Hide
    sliem , February 13, 2013 7:19 PM
    Prices decreased from $100 to $300

    Zak, it's an increase if it goes from 100 to 300.
    (yes, I know it should have said "decreased by" as dark_knight33 said)
  • 6 Hide
    guvnaguy , February 13, 2013 7:21 PM
    As if you'll notice a difference from 100MHz and 16GB of RAM....

    I have 8GB and rarely use even half of it
  • 9 Hide
    Martin9630 , February 13, 2013 7:24 PM
    Wipe a couple more hundreds off and it might almost be worth considering.
  • 4 Hide
    bisso , February 13, 2013 7:27 PM
    guvnaguyAs if you'll notice a difference from 100MHz and 16GB of RAM....I have 8GB and rarely use even half of it


    Then you don't use a mac book pro for what's it's designed for. A very good 3D, Compositing, Visual effect system. These applications requires alot of memory, and this change is welcome. Not that I am using a macbook pro. But it's a really neat addition I suppose.
  • 16 Hide
    SneakySnake , February 13, 2013 7:30 PM
    guvnaguyAs if you'll notice a difference from 100MHz and 16GB of RAM....I have 8GB and rarely use even half of it


    I have 8 GB and I often run outta RAM. Not everyone is you.
  • 11 Hide
    SneakySnake , February 13, 2013 7:31 PM
    Martin9630Wipe a couple more hundreds off and it might almost be worth considering.


    In the meantime, you can take a look at the plethora of other laptops with high dpi screens.
  • 3 Hide
    d_kuhn , February 13, 2013 7:52 PM
    SneakySnakeI have 8 GB and I often run outta RAM. Not everyone is you.


    This... for home use my wife's laptop with 4Gig has worked like a champ, but I just got a new laptop with 32gig because my last one with 16 was choking on some apps (generally apps manipulating large image or video data... like Premiere Pro editing 5k raw).
  • -2 Hide
    guvnaguy , February 13, 2013 7:57 PM
    I don't use a Macbook to begin with, lol. Alright, I suppose the hardcore multimedia editors will utilize lots of RAM, but for most Macbook buyers I think it's kind of a waste. They should focus on increasing the specs of other components like the hard drive.

  • 2 Hide
    d_kuhn , February 13, 2013 7:57 PM
    I like the MBP design... great screen (class leading), decent performance (not class leading but no slouch), and of course the typical Apple style (very nice looking). The ability to run osx comes in handy on occasion, and while they're impossible to work on... I wouldn't see that as a problem for a work machine (probably wouldn't buy one for home).
  • 5 Hide
    d_kuhn , February 13, 2013 7:59 PM
    guvnaguyI don't use a Macbook to begin with, lol. Alright, I suppose the hardcore multimedia editors will utilize lots of RAM, but for most Macbook buyers I think it's kind of a waste. They should focus on increasing the specs of other components like the hard drive.


    I thought media was one of the areas where people DID use macs? It used to be the Mac was king of Video editing... and while it's not as true as it once was (most tools are available on both systems), I think they're still particularly strong in that area.
  • -2 Hide
    NightLight , February 13, 2013 7:59 PM
    this just in, i can buy a 17" laptop, with a superior graphics card, faster proc and more hdd for about 400$ less then that lowered price, and run anything i want on it!
  • -5 Hide
    dauntekong , February 13, 2013 8:15 PM
    MacBook Pro 13" 1499? with the specs it has in there, not even worth it. I could get myself an ASUS G75 with 3x the spec or an Alienware m17x for that price...
  • 8 Hide
    zubikov , February 13, 2013 8:21 PM
    Find me a 13" Windows laptop with 256 GB SSD (not hybrid), 8GB ram, 2Ghz 3rd gen i7 dual-core, less than 3 lbs and .75" thick, and more than 1440x900 resolution...that costs less than $1520. Let's see:

    Dell = xps13, same config, 1080P screen, lesser power i7, less battery but $1599
    HP = Doesn't make a comparable product, the $1099 Envy is i5, 4gb ram, heavier, thicker, 1366x768 display, 128 SSD
    Lenovo = X1, same config, only avail in 14", heavier, thicker and $1673
    Asus = UX32VD, same config, 1080P screen, lesser power i7, less battery, dedicated video card, keyboard issues, $1530
    Samsung & Sony = Way more expensive

    You can't say Macbook airs aren't a good value anymore, because somehow the PC world still doesn't have an ultrabook that will beat the high-end MB Air one price given same specs and quality hardware. These are facts folks.
  • 8 Hide
    nukemaster , February 13, 2013 8:37 PM
    Any price drop is a good price drop.
  • 0 Hide
    guvnaguy , February 13, 2013 9:06 PM
    d_kuhnI thought media was one of the areas where people DID use macs? It used to be the Mac was king of Video editing... and while it's not as true as it once was (most tools are available on both systems), I think they're still particularly strong in that area.


    Most people I know with macs just use them for internet browsing, word processing, and other basic computing tasks.

    I don't really understand why the current generation would be better for video editing. For the money you'd save getting a PC with similar specs, you could buy professional video-editing software. I guess if you work on 4K the screen resolution is better suited.
  • 6 Hide
    dark_knight33 , February 13, 2013 9:31 PM
    otacon72I pitty the public school systems in this country.


    No, I pity your public school system.

    OTH, the schools I went to are quite good. It always funny when someone trying to correct you on spelling/grammar makes a generic error like above. Especially, when they act like a douche.
  • 3 Hide
    internetlad , February 13, 2013 9:48 PM
    zubikovFind me a 13" Windows laptop with 256 GB SSD (not hybrid), 8GB ram, 2Ghz 3rd gen i7 dual-core, less than 3 lbs and .75" thick, and more than 1440x900 resolution...that costs less than $1520. Let's see:D ell = xps13, same config, 1080P screen, lesser power i7, less battery but $1599HP = Doesn't make a comparable product, the $1099 Envy is i5, 4gb ram, heavier, thicker, 1366x768 display, 128 SSDLenovo = X1, same config, only avail in 14", heavier, thicker and $1673Asus = UX32VD, same config, 1080P screen, lesser power i7, less battery, dedicated video card, keyboard issues, $1530Samsung & Sony = Way more expensiveYou can't say Macbook airs aren't a good value anymore, because somehow the PC world still doesn't have an ultrabook that will beat the high-end MB Air one price given same specs and quality hardware. These are facts folks.


    http://www.amazon.com/Lenovo-13-3-Inch-Convertible-Touchscreen-Ultrabook/dp/B00ATANTRW/ref=sr_1_1?ie=UTF8&qid=1360799319&sr=8-1&keywords=59359564
    o hai there.
  • -3 Hide
    internetlad , February 13, 2013 9:52 PM
    internetladhttp://www.amazon.com/Lenovo-13-3- [...] s=59359564o hai there.



    and if you're not anal about the screen resolution, why not save a couple hundred bucks

    http://www.newegg.com/Product/Product.aspx?Item=N82E16834127952
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