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Avatar Breaks Blu-ray Piracy Records

by - source: Tom's Hardware US

Avatar has broken Blu-ray sales records and it looks like it may have broken the record for illegal downloading too.

Over the last few days, people have been talking about the DVD and Blu-ray release of James Cameron's Avatar. Having sold 6.7 million copies in the four days following its DVD release, the movie sold 2.7 million Blu-rays and overtook the Dark Knight's Blu-ray sales on the first day.

Today TorrentFreak reports that the Blu-ray version of Avatar is well on its way to becoming the most pirated Blu-ray title.

"With more than 200,000 downloads in the first four days, Avatar has squashed all competition," TorrentFreak's Ernesto writes. "The download figures are still quite low compared to those of 'regular' pirated DVDs – this could be in part due to the larger file size (~10GB) and the fact that Blu-ray market penetration is nowhere near DVD levels yet."

Ernesto goes on to say that in the first few days, a high percentage of the downloads were coming from the UK and Australia, something that can probably be attributed to the fact that the DVD did not go on sale in those countries until after the torrent was made available on line.

The fact that Avatar is smashing Blu-ray records left and right should come as no surprise. However, more and more people are starting to believe this has less to do with how "revolutionary" the hugely popular movie is and more to do with the fact that Blu-ray is getting increasingly popular as time goes by. When the Dark Knight hit Blu-ray in 2008, adoption of the format was not what it is today.

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Userremoved 04/29/2010 2:25 AM
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HAHAHAHAHAHA! I guess it broke a little too many records!

bison88 04/29/2010 2:31 AM
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Pretty impressive, but to be fair The Dark Knight came out on Blu-ray when it was still extremely high priced to even own a player. I paid $29.99 for Blu-ray releases at the time too, now you can get the same new releases for $10 cheaper and players have dropped about a hundred or more and it was two years ago. Just saying, they broke many records but the comparison for a new format is kind of just a slick way to boost their ego given the other variables that exist.

eternalkp 04/29/2010 2:31 AM
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Userremoved 04/29/2010 2:33 AM
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mcnuggetofdeath :
Why would someone spend time downloading a poorly written rehash of Pocahontas? If you want pretty explosions and colors go buy yourself some LSD and fireworks. You'll have more fun. I promise.


It was like wow and then I was like boom!

fatkid35 04/29/2010 2:31 AM
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nugget your right about the plot but man it was awesome in theaters to watch. the images were amazing. the blueray looks bitchin on my lcd at home as well.

p05esto 04/29/2010 2:34 AM
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I bought this Blu-Ray instead of pirating like normal because I believe in buying movies I personally like and will watch more than once. For a so-so movie I only will watch once there's no way I'll pay $25.

We need full digital downloads of movies for say $3 for standard def and maybe $5 for HD. That may sound low but at those prices they will more than make up for the lower cost in quantity....and digital downloads costs nothing for the seller, no packaging, no shipping and handling. Sell cheap, but you'll sell so many more copies. The studios and game companies just don't get this FACT. If video games we're $10 to download new releases no one would really pirate, it just wouldn't be worth it to save $10.

liquidsnake718 04/29/2010 2:39 AM
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I actually enjoyed the movie more in my house than I did in the theatre. I bought the regular dvd and upscaled it on my ps3, and even that looked incredible. The movie itself wasnt that great but i bought it for the effects, personally hurt locker and shuitter island are better movies in terms of story in my opinion. THe sci fi thing isnt really new considering it reminded me of aliens, starcraft,final fantasy, and ferngully combined.

zoemayne 04/29/2010 2:53 AM
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How can we compare it to dark nights sales. werent blu ray discs double the price and blu ray players were more expensive?....

Anonymous 04/29/2010 3:10 AM
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"This is a must for Blu-Ray. Buying this on DVD doesnt make sense. This movie is about the visual effects not the story. "

And you lose most of the effect by buying it on blueray. It was ment to be viewed in 3d.

Regulas 04/29/2010 3:22 AM
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mcnuggetofdeath :
Why would someone spend time downloading a poorly written rehash of Pocahontas? If you want pretty explosions and colors go buy yourself some LSD and fireworks. You'll have more fun. I promise.


Sad dude, it was a good movie.

Anonymous 04/29/2010 3:31 AM
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It was worth buying. I Bought it. I also "tried it before I buyed it" lol.

soldier37 04/29/2010 3:33 AM
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Abrahm 04/29/2010 3:44 AM
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Do people only care about visuals these days? The visuals were spectacular but the story was terrible. I found it bland, cliche, and predictable. I was rooting for the humans, screw those blue hippies!

OvrClkr 04/29/2010 4:03 AM
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I rented the BD for 2.99$ at my local video store and watched it on a 55" 1080P Sammy/Bose 7.1 and it was simply awesome, no need to pirate anything since the download is going to take an average of 6hrs + you need a blank BD-R disk and burner. When you add all that up you actually spent more money than you needed to. Ironic heh?

PuckerFactor 04/29/2010 4:04 AM
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I'm surprised so many people bought this bare-bones release...A special edition likely including 20-40 minutes of additional footage is being released later this year.

TheDuke 04/29/2010 4:47 AM
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the studio knows people are too impatient to wait for the better release
they're going to turn this into Star Wars like releases I bet

duk3 04/29/2010 5:12 AM
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Nah, Star Wars was better than Pocahontas.

TheGreatGrapeApe 04/29/2010 6:27 AM
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Funny thing is this was aired as a rip on CUBAN National TV back at the end of January complete with Spanish sub-titles. Made me laugh and surprised, until I realized, yeah Cuba's not very pro-USA and pro-copyright. ;)



I watched it again even though I saw it twice in theatres, cause it was raining outside that night. :whistle:

Just goes to show, make a movie good enough (either by plot, or technology) you'll still make a stink-load of money, even with lotsa people pirating it.

It also makes me wonder how much of the piracy is driven by the idea that why would you buy the BluRay when it has no special features on it and I know a 3D version with all the extras is coming later?

Some people will pay for it because it's the latest content for their home theatres, but others aren't willing to pay for it when they know another better version is coming. Same with The Lord of the Rings which launched with the Theatrical release instead of respecting consumers with the launch of the full movie.

Leave it to the media accountants & lawyers and you'd have them talk more about the lost revenue of Avatar not it's actual sales & profits. :mouais:

techguy911 04/29/2010 6:32 AM
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There are some of us who bought the blu-ray and still can't play it because of the length of time it takes for firmware updates to fix this.
drm is useless all it does is cause problems for people who buy it not the pirates.
Next time if they have another release like this im going to scream better yet class action lawsuit time, i should not have to buy another blu-ray player because 1 movie will not play on it.
It might be another week or so before a proper firmware upgrade will allow me to watch it.

doctorpink 04/29/2010 6:38 AM
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Zingam 04/29/2010 7:19 AM
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Zingam 04/29/2010 7:22 AM
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TheGreatGrapeApe :
Funny thing is this was aired as a rip on CUBAN National TV back at the end of January complete with Spanish sub-titles. Made me laugh and surprised, until I realized, yeah Cuba's not very pro-USA and pro-copyright.



What copyrights! At first I've wondered why would Cuba air an American movie but then I've realized that it makes a great anti-capitalist, Anti-American propaganda.

:D The Americans are the Corporation digging Turbinium (what a funny name) and the Navi are the Cubans. Good job, Mr. Cameron, you've just secured the rule of the Castro family for another 5 decades! :D

nebun 04/29/2010 7:39 AM
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i don't blame those people, dvd and bluray movies are way too expensive...think of how overpaid actors are these days.

DjEaZy 04/29/2010 8:02 AM
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... we here have a copyright tax on all storage devices... so... it seams, i have payed, but... haz this money get to Cameron? Don't know...

spectrewind 04/29/2010 8:54 AM
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PuckerFactor :
I'm surprised so many people bought this "bare-bones" release...A special edition likely including 20-40 minutes of additional footage is being released later this year.



I seem to remember the same thing happening with the "Lord of the Rings" movies after release.

elcentral 04/29/2010 9:40 AM
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kartu 04/29/2010 9:49 AM
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techguy911 :
There are some of us who bought the blu-ray and still can't play it because of the length of time it takes for firmware updates to fix this.drm is useless all it does is cause problems for people who buy it not the pirates.


Indeed. But it also requires more complicated hardware, that supports DRM crap, and also requires manufacturers of the mentioned hardware to pay license fee.

This world is corrupted by commercial greediness...

demonhorde665 04/29/2010 10:30 AM
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nebun :
i don't blame those people, dvd and bluray movies are way too expensive...think of how overpaid actors are these days.




what do you mean "these days" actors have almost always been grossly overpaid, only diference is now the media whores actors out. funny how things turn around most of human history acting was considered a poor career and actors tehm selves were looked down upon by the "upper" society , that beign rich merchants and Nobles , but hell today the actors are teh upper society and it's disgusting, these guys and gals , do far less real work than any other huamns alive, and tehy contribute even elss to society granted culture is nice , but can society go on with out movies .. i think so. can society go with out garbage men to pick up trash every week ... i defnitely think not , yet compare the two salaries , and and you will see the less important job rakes in more moeny than teh more important job does.


lol end rant sorry i just get so worked up becuase every one flips out with star struck eyes over actors and theya re just lazier versions of the rest of us.

that aside , i was some what disapointed with this movie , not only did this seem directly from pocahonas, abut a similar move (battle for terra) came out a full year before this movie did ( and BfT didnt include the alien /human love story even) and now it just seems to be largely forgotten in the wake of this movie. sorry i'm not some one that is pleased with just a visual eye candy theme park in my movies , i liek stories with original depth to them as well. that said it's no suprise it is gettign pirated , lotta customers are pissed ahbout that DRm on it.

maigo 04/29/2010 12:13 PM
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Avatar stops looking good in 1080p

stromm 04/29/2010 1:24 PM
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p05esto :
...and digital downloads costs nothing for the seller, no packaging, no shipping and handling. Sell cheap, but you'll sell so many more copies. The studios and game companies just don't get this FACT.



Wow, you just don't get the reality of digital downloads. Sorry. Sure, the thing you mention aren't a cost, but there are other costs created due to digital downloads. Server hardware/support, Data fees, licensing, Web site development/support, customer support, client software testing/support, etc. I can go on and on.

It's not as simple or inexpensive as you think.

decepticon 04/29/2010 2:22 PM
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PuckerFactor :
I'm surprised so many people bought this "bare-bones" release...A special edition likely including 20-40 minutes of additional footage is being released later this year.




It's also going to be $20-$40 more than this release. I'll just download the extras as they will be released in the wild soon after the special edition release. And fort the record I did buy this BD...looks awesome on a big screen and with 120hz!


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