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Avatar Breaks Blu-ray Piracy Records

By - Source: Tom's Hardware US | B 47 comments

Avatar has broken Blu-ray sales records and it looks like it may have broken the record for illegal downloading too.

Over the last few days, people have been talking about the DVD and Blu-ray release of James Cameron's Avatar. Having sold 6.7 million copies in the four days following its DVD release, the movie sold 2.7 million Blu-rays and overtook the Dark Knight's Blu-ray sales on the first day.

Today TorrentFreak reports that the Blu-ray version of Avatar is well on its way to becoming the most pirated Blu-ray title.

"With more than 200,000 downloads in the first four days, Avatar has squashed all competition," TorrentFreak's Ernesto writes. "The download figures are still quite low compared to those of 'regular' pirated DVDs – this could be in part due to the larger file size (~10GB) and the fact that Blu-ray market penetration is nowhere near DVD levels yet."

Ernesto goes on to say that in the first few days, a high percentage of the downloads were coming from the UK and Australia, something that can probably be attributed to the fact that the DVD did not go on sale in those countries until after the torrent was made available on line.

The fact that Avatar is smashing Blu-ray records left and right should come as no surprise. However, more and more people are starting to believe this has less to do with how "revolutionary" the hugely popular movie is and more to do with the fact that Blu-ray is getting increasingly popular as time goes by. When the Dark Knight hit Blu-ray in 2008, adoption of the format was not what it is today.

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Top Comments
  • 24 Hide
    p05esto , April 29, 2010 12:34 AM
    I bought this Blu-Ray instead of pirating like normal because I believe in buying movies I personally like and will watch more than once. For a so-so movie I only will watch once there's no way I'll pay $25.

    We need full digital downloads of movies for say $3 for standard def and maybe $5 for HD. That may sound low but at those prices they will more than make up for the lower cost in quantity....and digital downloads costs nothing for the seller, no packaging, no shipping and handling. Sell cheap, but you'll sell so many more copies. The studios and game companies just don't get this FACT. If video games we're $10 to download new releases no one would really pirate, it just wouldn't be worth it to save $10.
  • 24 Hide
    Userremoved , April 29, 2010 12:33 AM
    mcnuggetofdeathWhy would someone spend time downloading a poorly written rehash of Pocahontas? If you want pretty explosions and colors go buy yourself some LSD and fireworks. You'll have more fun. I promise.

    It was like wow and then I was like boom!
  • 24 Hide
    Userremoved , April 29, 2010 12:25 AM
    HAHAHAHAHAHA! I guess it broke a little too many records!
Other Comments
    Display all 47 comments.
  • 24 Hide
    Userremoved , April 29, 2010 12:25 AM
    HAHAHAHAHAHA! I guess it broke a little too many records!
  • 23 Hide
    bison88 , April 29, 2010 12:31 AM
    Pretty impressive, but to be fair The Dark Knight came out on Blu-ray when it was still extremely high priced to even own a player. I paid $29.99 for Blu-ray releases at the time too, now you can get the same new releases for $10 cheaper and players have dropped about a hundred or more and it was two years ago. Just saying, they broke many records but the comparison for a new format is kind of just a slick way to boost their ego given the other variables that exist.
  • 13 Hide
    fatkid35 , April 29, 2010 12:31 AM
    nugget your right about the plot but man it was awesome in theaters to watch. the images were amazing. the blueray looks bitchin on my lcd at home as well.
  • 24 Hide
    Userremoved , April 29, 2010 12:33 AM
    mcnuggetofdeathWhy would someone spend time downloading a poorly written rehash of Pocahontas? If you want pretty explosions and colors go buy yourself some LSD and fireworks. You'll have more fun. I promise.

    It was like wow and then I was like boom!
  • 24 Hide
    p05esto , April 29, 2010 12:34 AM
    I bought this Blu-Ray instead of pirating like normal because I believe in buying movies I personally like and will watch more than once. For a so-so movie I only will watch once there's no way I'll pay $25.

    We need full digital downloads of movies for say $3 for standard def and maybe $5 for HD. That may sound low but at those prices they will more than make up for the lower cost in quantity....and digital downloads costs nothing for the seller, no packaging, no shipping and handling. Sell cheap, but you'll sell so many more copies. The studios and game companies just don't get this FACT. If video games we're $10 to download new releases no one would really pirate, it just wouldn't be worth it to save $10.
  • 2 Hide
    liquidsnake718 , April 29, 2010 12:39 AM
    I actually enjoyed the movie more in my house than I did in the theatre. I bought the regular dvd and upscaled it on my ps3, and even that looked incredible. The movie itself wasnt that great but i bought it for the effects, personally hurt locker and shuitter island are better movies in terms of story in my opinion. THe sci fi thing isnt really new considering it reminded me of aliens, starcraft,final fantasy, and ferngully combined.

  • 9 Hide
    zoemayne , April 29, 2010 12:53 AM
    How can we compare it to dark nights sales. werent blu ray discs double the price and blu ray players were more expensive?....
  • 0 Hide
    Anonymous , April 29, 2010 1:10 AM
    "This is a must for Blu-Ray. Buying this on DVD doesnt make sense. This movie is about the visual effects not the story. "

    And you lose most of the effect by buying it on blueray. It was ment to be viewed in 3d.
  • 6 Hide
    Regulas , April 29, 2010 1:22 AM
    mcnuggetofdeathWhy would someone spend time downloading a poorly written rehash of Pocahontas? If you want pretty explosions and colors go buy yourself some LSD and fireworks. You'll have more fun. I promise.

    Sad dude, it was a good movie.
  • 5 Hide
    Anonymous , April 29, 2010 1:31 AM
    It was worth buying. I Bought it. I also "tried it before I buyed it" lol.
  • 0 Hide
    Abrahm , April 29, 2010 1:44 AM
    Do people only care about visuals these days? The visuals were spectacular but the story was terrible. I found it bland, cliche, and predictable. I was rooting for the humans, screw those blue hippies!
  • 2 Hide
    OvrClkr , April 29, 2010 2:03 AM
    I rented the BD for 2.99$ at my local video store and watched it on a 55" 1080P Sammy/Bose 7.1 and it was simply awesome, no need to pirate anything since the download is going to take an average of 6hrs + you need a blank BD-R disk and burner. When you add all that up you actually spent more money than you needed to. Ironic heh?

  • -2 Hide
    PuckerFactor , April 29, 2010 2:04 AM
    I'm surprised so many people bought this bare-bones release...A special edition likely including 20-40 minutes of additional footage is being released later this year.
  • 2 Hide
    TheDuke , April 29, 2010 2:47 AM
    the studio knows people are too impatient to wait for the better release
    they're going to turn this into Star Wars like releases I bet
  • 1 Hide
    duk3 , April 29, 2010 3:12 AM
    Nah, Star Wars was better than Pocahontas.
  • 0 Hide
    TheGreatGrapeApe , April 29, 2010 4:27 AM
    Funny thing is this was aired as a rip on CUBAN National TV back at the end of January complete with Spanish sub-titles. Made me laugh and surprised, until I realized, yeah Cuba's not very pro-USA and pro-copyright. ;) 



    I watched it again even though I saw it twice in theatres, cause it was raining outside that night. :whistle: 

    Just goes to show, make a movie good enough (either by plot, or technology) you'll still make a stink-load of money, even with lotsa people pirating it.

    It also makes me wonder how much of the piracy is driven by the idea that why would you buy the BluRay when it has no special features on it and I know a 3D version with all the extras is coming later?

    Some people will pay for it because it's the latest content for their home theatres, but others aren't willing to pay for it when they know another better version is coming. Same with The Lord of the Rings which launched with the Theatrical release instead of respecting consumers with the launch of the full movie.

    Leave it to the media accountants & lawyers and you'd have them talk more about the lost revenue of Avatar not it's actual sales & profits. :mouais: 
  • 7 Hide
    techguy911 , April 29, 2010 4:32 AM
    There are some of us who bought the blu-ray and still can't play it because of the length of time it takes for firmware updates to fix this.
    drm is useless all it does is cause problems for people who buy it not the pirates.
    Next time if they have another release like this im going to scream better yet class action lawsuit time, i should not have to buy another blu-ray player because 1 movie will not play on it.
    It might be another week or so before a proper firmware upgrade will allow me to watch it.
  • 1 Hide
    nebun , April 29, 2010 5:39 AM
    i don't blame those people, dvd and bluray movies are way too expensive...think of how overpaid actors are these days.
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