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Belkin Acquiring Cisco's Linksys Unit By March

By - Source: Belkin | B 19 comments

It's official: Belkin is taking Linksys of Cisco's hands despite previous denials.

While we were recently told by a Linksys rep that news of Cisco selling off the unit was mere rumor, networking giant Belkin is now saying otherwise.

According to an announcement made on Thursday, Belkin has entered into an agreement to acquire Cisco's Home Networking Business Unit – which includes the Irvine, Calif.-based Linksys – for an undisclosed sum. Once the transition closes, Belkin will account for around 30-percent of the U.S. retail home and small business networking market.

"We’re very excited about this announcement," said Chet Pipkin, CEO of Belkin. "Our two organizations share many core beliefs – we have similar beginnings and share a passion for meeting the real needs of our customers through the strengths of an entrepreneurial culture. Belkin’s ultimate goal is to be the global leader in the connected home and wireless networking space and this acquisition is an important step to realizing that vision."

Belkin said that it plans to maintain the Linksys brand and will offer support for Linksys products as part of this transaction. All valid warranties will be honored by Belkin for current and future Linksys products, the company said.

"Belkin and Cisco intend to develop a strategic relationship on a variety of initiatives including retail distribution, strategic marketing and products for the service provider market," the company said. Having access to Cisco’s specialized software solutions across all of Belkin’s product lines will bring a more seamless user experience for customers. Merging the innovation capabilities of Linksys and Belkin provides a powerful platform from which to develop the next generation of home networking technology."

Reports of Cisco looking to sell Linksys emerged back in December 2012. Unnamed sources said that Cisco was looking to expand its corporate software and technology services. Its trek into the consumer technology frontier backfired, sources said, caused by a slowdown in sales growth. Thus, Cisco eliminated 7,800 jobs and began closing consumer-based businesses such as the Flip video camera unit.

Even in December, sources said that Belkin was hovering, looking to grab the Linksys networking unit from Cisco. But Leah Polk, Senior Global Public Relations Manager of Belkin International, said that it was merely a rumor and there was no official statement to make. Looks like it's official now.

"At Belkin, we’re committed to enabling great experiences for users of today’s mobile and connected home technologies," Pipkin added. "The acquisition of Linksys and the combination of Belkin’s and Linksys’ expertise and innovation will position us to meet the demands of today’s rapidly evolving advances in technology."

The transaction is subject to various standard closing conditions and is expected to close in March 2013.

 

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Top Comments
  • 16 Hide
    spartanmk2 , January 25, 2013 3:46 PM
    Linksys routers have been good to me... belkin not so much :/ 
  • 13 Hide
    Onus , January 25, 2013 3:55 PM
    Oh hell. Belkin offers poop in boxes for sale, and are on my personal "do not buy" list for multiple short-term product deaths, across multiple categories. Maybe they're trying to improve by buying more competent producers, but they may also make changes of the sort (e.g. "cost cutting" measures) that will destroy those products too. No thanks; I've got a nice Netgear router now, or I'll go back to D-Link.
  • 11 Hide
    jn77 , January 25, 2013 4:16 PM
    History shows that 90% of the time belkin only half delivers on their claims on the products packaging. I see "Linksys" dieing a short death, or a long drawn out death when people realize that they are really getting an inferior product now.
Other Comments
  • -7 Hide
    TunaSoda , January 25, 2013 3:35 PM
    of
  • 0 Hide
    jaber2 , January 25, 2013 3:38 PM
    About time, I don't know why Cisco even bothered with Linksys, its not like they gained anything new.
  • 4 Hide
    halcyon , January 25, 2013 3:45 PM
    It seems like Linksys keeps being sold. Hmmmm....wonder what the deep reason for that may be.
  • 16 Hide
    spartanmk2 , January 25, 2013 3:46 PM
    Linksys routers have been good to me... belkin not so much :/ 
  • 9 Hide
    raidenfox123 , January 25, 2013 3:52 PM
    Linksys is now going from bad to worse. Being bought up bought a company that's business model is to make it cheap and crappy. I have never used Belkin or ever recommended Belkin to any of my customers. Heck take a look at Toms latest review on 802.11ac band routers and you can figure out what Belkin is all about.

    For my this will not change anything since I haven't bought a Linksys router since the WRT54G, and will never touch a Belkin.
  • 13 Hide
    Onus , January 25, 2013 3:55 PM
    Oh hell. Belkin offers poop in boxes for sale, and are on my personal "do not buy" list for multiple short-term product deaths, across multiple categories. Maybe they're trying to improve by buying more competent producers, but they may also make changes of the sort (e.g. "cost cutting" measures) that will destroy those products too. No thanks; I've got a nice Netgear router now, or I'll go back to D-Link.
  • 7 Hide
    NitzerEbb , January 25, 2013 4:15 PM
    I never liked Belkin products and I used to like Linksys back in the day, but now I wont buy either one of them.
    I gave up on Netgear cause they went downhill.
    I like my Asus Router and d-Link.
  • 11 Hide
    jn77 , January 25, 2013 4:16 PM
    History shows that 90% of the time belkin only half delivers on their claims on the products packaging. I see "Linksys" dieing a short death, or a long drawn out death when people realize that they are really getting an inferior product now.
  • 8 Hide
    RealBeast , January 25, 2013 4:44 PM
    Belkin uniformly sucks. While Linksys could help Belkin, more likely Belkin will poison Linksys. The Belkin AC router testing was worse than poor.
  • 9 Hide
    CaedenV , January 25, 2013 4:55 PM
    Linksys=Good (or at least adequate)
    Belkin=Awful

    Somehow I dobut that the virtue of Linksys will make Belkin any better of a company. This is no dobut going to be the death of Linksys.

    thankfully ASUS is here to take Linksys' place!
  • 2 Hide
    dark_lord69 , January 25, 2013 5:12 PM
    Guess I'm not going to be buying Linksys anymore! :( 
    Sad too cause my last one is still in use after many, many years.
    ...
    In case everyone else hasn't made it perfectly clear...

    BELKIN SUCKS!!!!
  • 4 Hide
    klarkmdb , January 25, 2013 5:17 PM
    I am still currently using a Linksys WRT54G. Heck i need to purchase another Linksys router before there's any element of Belkin with the new products.
  • 2 Hide
    festerovic , January 25, 2013 5:23 PM
    note to self - linksys is now a PoS.
  • 4 Hide
    XngXtuHl , January 25, 2013 5:32 PM
    R.I.P. Linksys.
  • 1 Hide
    Shin-san , January 25, 2013 6:15 PM
    I have bought Belkin products before. Their wires are good, but everything else they make is crap.
  • -3 Hide
    Onus , January 25, 2013 6:57 PM
    I used to believe that about their cables. Then I bought a set of Belkin spark plug wires. They got two days and a couple of re-seatings to work, but I quickly recognized that chugging into my employer's parking lot on one cylinder (the others having dropped out during the 10-minute drive) was just not a good idea.
  • 2 Hide
    Vorador2 , January 25, 2013 7:08 PM
    After what Cisco did recently (the forced Cloud Connect signup issue) i hoped things wouldn't get worse for Linksys.

    And then this happens :-(

    The Linksys products pre-Cisco were great. Now not so much.
  • 1 Hide
    brickman , January 25, 2013 7:48 PM
    So now it's BelLinkCo :D 
  • 1 Hide
    Emerald , January 26, 2013 12:51 PM
    when Cisco took over Linksys it went bad. No more Open source firmware support due to the change of chipset manufacturer, and then came Cloud firmware updating.

    And when you think it can't get any worse, now this. BELKIN!!!!