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GameStop 'Becoming a Technology Company'

By - Source: Dallas Morning News TechBlog | B 30 comments

Games retailer GameStop has said it will soon start streaming games to users’ devices.

GameStop has long been one of the most well-known retailers of new and used video games. However, the company has decided to branch out, and is planning a very interesting venture. The Dallas Morning News reports that during the company’s Investor’s Day event on Friday, GameStop announced that it would be using its purchase of Spawn Labs, a company that provided remote console streaming for developers, to offer an OnLive-like streaming service for tablet and notebook users.

Victor Godinez writing for the Dallas Morning News said that the games can be played via any internet-connected, large-screened device with a 720p resolution. The service connects the user’s device to an individual Xbox 360 or PS3 in Spawn Labs’ data center in Austin, Texas. Godinez says he also saw a real-time demo of Halo: Reach activated through a web browser on a PC.

To ensure streaming doesn’t cannibalize hard-copy sales, GameStop will initially only allow streaming access to games that Power Up Rewards customers have already purchased. DMN also reports that there will probably be a subscription fee in place for customers who wish to stream titles. In the future, it’s possible GameStop will allow users to register and stream titles they’ve purchased from other retailers and there’s also potential for a ‘try before you buy’ option for customers shopping online.

As exciting as it sounds, the service is far from finished. GameStop is apparently still in discussions with tablet and hardware manufacturers regarding the next generation of tablet technology and the possibility of Bluetooth peripherals and controllers for touchscreen mobile devices. The company also has plans to sell a selection of specially-optimized tablets in store -- quite a departure from new and used games.

"We're definitely becoming a different company," chief executive officer Paul Raines is quoted as saying in an interview. "We are becoming a technology company."

Further Reading:

GameStop's digital transition accelerates with two streaming and downloading acquisitions

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  • 4 Hide
    bsbsbsbs , April 5, 2011 1:40 AM
    This just doesn't excite me at all.
  • 4 Hide
    someguynamedmatt , April 5, 2011 1:44 AM
    bsbsbsbsThis just doesn't excite me at all.

    I'll second that lack of excitement.
  • 2 Hide
    spectrewind , April 5, 2011 1:52 AM
    Is this the same company that "guts" new console games, allows employees to take them home, return the games, and resell the games as new?
  • Display all 30 comments.
  • 0 Hide
    dalta centauri , April 5, 2011 1:59 AM
    So basically, a streaming emulator for both tablets and pc's?
    This isn't amazingly exciting, but let's see how it turns out.
  • 2 Hide
    Ragnar-Kon , April 5, 2011 2:10 AM
    bsbsbsbsThis just doesn't excite me at all.
    someguynamedmattI'll second that lack of excitement.

    I'll go ahead and third that. I fail to see the appeal of streaming games.

    Then again I fail to see the appeal of Lady Gaga and she (literally) makes more money in two days than I make in an entire year, so what do I know.
  • 3 Hide
    growup , April 5, 2011 2:23 AM
    GameStop: NEW! Radeon 5770 o wait LOL.
  • 0 Hide
    zoemayne , April 5, 2011 2:33 AM
    Ragnar-KonI'll go ahead and third that. I fail to see the appeal of streaming games.Then again I fail to see the appeal of Lady Gaga and she (literally) makes more money in two days than I make in an entire year, so what do I know.



    4TH!!!! LOL
  • 0 Hide
    eatfoodnow , April 5, 2011 2:40 AM
    Appeal of streaming games:
    pay $250 for a netbook and play brand new games, as opposed to buying a non-portable $750 desktop to play the same games.
  • 1 Hide
    FloKid , April 5, 2011 3:08 AM
    Wow individual xBoX. I need to get me one of these!!
  • 1 Hide
    PreferLinux , April 5, 2011 4:58 AM
    eatfoodnowAppeal of streaming games:p ay $250 for a netbook and play brand new games, as opposed to buying a non-portable $750 desktop to play the same games.

    At half the speed or less, requires a good broadband internet connection (as it is supplying the graphics not just info on players as multi-player games do), dependent on their service (if it's good, it isn't [demand effectively creates a DDoS attack]; can be shut down at any time). And more.
  • -1 Hide
    elcentral , April 5, 2011 12:57 PM
    eatfoodnowAppeal of streaming games:p ay $250 for a netbook and play brand new games, as opposed to buying a non-portable $750 desktop to play the same games.


    well you whont save to much money its a console game so not to much power gain but you will be able to play console games on your pc. wii is not in the list i cant unders tand why oh wait dolphine, owell i actualy like the gapic in wii games on pc whit 1080p some anti analyzing and they look quite good.
  • 0 Hide
    jgutz2006 , April 5, 2011 1:21 PM
    How about making this service something a client can setup on their own? so they could load their COD disc and leave for school, then pull up their OWN console while at school!? obviously your stuck to one game unless mom loads another game for ya but still.
  • 1 Hide
    cknobman , April 5, 2011 1:29 PM
    GameStop is becoming a sh!thole company.

    The longer they are around the more I hate them. Their prices are high, they no longer price match, they force you into the "PowerUp" rewards program to earn benefits you should be getting anyways.

    I usually find better deals on games through Amazon and even Newegg of all places.
  • 1 Hide
    samanosuke47 , April 5, 2011 3:04 PM
    I never did like the reselling of used games to gamestop. I mean, you don't really get that much out of them, and I kind like to think of games as collectors items. Plus one day, you may want to play them again. Also with all this streaming talk.. does that mean the people that sell their games back wouldn't be able to play since they sold it back and no longer actually have a copy of the game? I'm not sure what to think. But I've never been a fan of gamestop or EBgames..
  • 1 Hide
    xambron , April 5, 2011 3:55 PM
    zoemayne4TH!!!! LOL

    1, 2, 3, 4, Fif! GameStop blows.
  • 0 Hide
    rhino13 , April 5, 2011 4:13 PM
    GameStop is taking notes on what happened to Blockbuster?
  • 0 Hide
    dark_lord69 , April 5, 2011 4:20 PM
    Maybe I'm the only one but I AM excited about this prospect. I have some games I would love to play on my laptop at work but I can't...
    1st - because the graphics card sux (It's not a gaming laptop).
    2nd - because they are talking console games
    May be less exciting to some because of a different controller but I already use a USB to PS2 controller and adapter.

    Basically, I'm going get paid to play PS3 games now, not just old roms and watching Netflix.
  • 0 Hide
    dark_lord69 , April 5, 2011 4:26 PM
    Knowing gamestop though they will take this potential and flush it down the toilet with insane prices. I think the company is a little greedy.
  • 0 Hide
    Anonymous , April 5, 2011 4:34 PM
    Will they offer Battletoads on their streaming service?
  • 1 Hide
    borisof007 , April 5, 2011 5:12 PM
    6th, they already have a service like this, it's called Onlive and it sucks balls.
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