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Google Said to be Preparing Half Million of Cheaper Nexus 7

By - Source: DigiTimes | B 20 comments

$199 tablet could have its price reduced to $150 and the long-rumored $99 price tag.

According to Taipei-based DigiTimes, Google is planning to cut the $199 price tag of its Nexus 7 tablet further.

The search engine giant and the tablet's manufacturer Asus are reportedly looking to manufacturer Nexus 7 units that will retail for $150, ultimately going as low as $99, according to sources at display component maker O-Film Tech.

The site added that the lower-priced Nexus 7 tablets should be released by the second quarter of next year. O-Film is said to have commenced the shipping of components for the lower-priced Nexus 7 in December, with the company's touch-screen glass-film-film (GFF) technology leading to lower production costs, as well as making the device itself thinner.

The cost-reduction measures may lead to a $99 Nexus 7 eventually, but, initially at least, a price range of $129 to $149 for the tablet will be offered, apparently. Shipment estimates for the cheaper tablet, meanwhile, ranges from 500,000 to 600,000 during the first quarter of shipments.

While Asus, who is rumored to be working on its own Android-powered tablet, initially rejected the notion of a cheaper Nexus 7, speculation has continued for months.

 

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Top Comments
  • 18 Hide
    Pyree , December 21, 2012 10:10 AM
    If selling for $99, the Nexus 7 will probably become the most popular tablet for awhile.
  • 16 Hide
    markconstable , December 21, 2012 10:57 AM
    @getreal doesn't get it, poor fella. Google doesn't have to make any return, let alone a high return, on the Nexus tablets because they make money via people using them with Google services. What REALLY matters to Google is that every time they sell a Nexus, or any Android device, that is one less sale to Apple or M$. That's what matters to Google.
  • 16 Hide
    Anonymous , December 21, 2012 10:47 AM
    @getreal, get real...
Other Comments
  • 18 Hide
    Pyree , December 21, 2012 10:10 AM
    If selling for $99, the Nexus 7 will probably become the most popular tablet for awhile.
  • 10 Hide
    slatanek , December 21, 2012 10:23 AM
    yeah, in America maybe. why-o-why is Europe being constantly ignored by the likes of Google? are we that small of a market? perhaps they should reconsider their shipping/pricing policy then people would buy more I guess.

    if you're lucky enough to even come across one you can get the Nexus 7 8GB for €199 which translates to $262. WTF?! for that you Americans will get a 16GB version and you'll still have some change for a cover or something.

    Grrrrrrrrrrrrr...
  • 0 Hide
    Teeroy32 , December 21, 2012 10:31 AM
    woo hoo, I can't wait, I may get one for my birthday in June now
  • 16 Hide
    Anonymous , December 21, 2012 10:47 AM
    @getreal, get real...
  • 16 Hide
    markconstable , December 21, 2012 10:57 AM
    @getreal doesn't get it, poor fella. Google doesn't have to make any return, let alone a high return, on the Nexus tablets because they make money via people using them with Google services. What REALLY matters to Google is that every time they sell a Nexus, or any Android device, that is one less sale to Apple or M$. That's what matters to Google.
  • 8 Hide
    techcurious , December 21, 2012 11:00 AM
    slatanekyeah, in America maybe. why-o-why is Europe being constantly ignored by the likes of Google? are we that small of a market? perhaps they should reconsider their shipping/pricing policy then people would buy more I guess. if you're lucky enough to even come across one you can get the Nexus 7 8GB for €199 which translates to $262. WTF?! for that you Americans will get a 16GB version and you'll still have some change for a cover or something. Grrrrrrrrrrrrr...

    Time and again, Europeans fail to realise that their higher prices are usually directly due to much higher sales taxes! Nothing Google or others can do about that..
    I hope they will get more aggressive with the price of the larger model, as I would be definitely interested! :) 
  • -7 Hide
    zeratul600 , December 21, 2012 11:06 AM
    WTF google make 1 millon of nexus 4, who gives a damn about tablets anymore? even my 2005 laptop using XP run games and browse smoother than any tablet, also i have tons of really free apps (freeware programs) because almost everything it's free for PC in linux or windows, what i want it's those cheap, beautiful and powerful Nexus 4 that have something that my laptop doesn't and that is portability... my laptop doesnt fit my pocket and neither will a 7 inch tablet, but 4 inch phone will do the trick
  • 3 Hide
    Teeroy32 , December 21, 2012 11:13 AM
    zeratul600WTF google make 1 millon of nexus 4, who gives a damn about tablets anymore? even my 2005 laptop using XP run games and browse smoother than any tablet, also i have tons of really free apps (freeware programs) because almost everything it's free for PC in linux or windows, what i want it's those cheap, beautiful and powerful Nexus 4 that have something that my laptop doesn't and that is portability... my laptop doesnt fit my pocket and neither will a 7 inch tablet, but 4 inch phone will do the trick

    dude you must have realy small pockets, it reminds me of when game boy pockets came out, my mates where bragging about about them and teasing me about my brick game boy, till I put it in my polar fleece tracksuit pant pockets and said, I have a pocket game boy to, bigger is better lol
  • 2 Hide
    slatanek , December 21, 2012 11:31 AM
    zeratul600WTF google make 1 millon of nexus 4, who gives a damn about tablets anymore? even my 2005 laptop using XP run games and browse smoother than any tablet, also i have tons of really free apps (freeware programs) because almost everything it's free for PC in linux or windows, what i want it's those cheap, beautiful and powerful Nexus 4 that have something that my laptop doesn't and that is portability... my laptop doesnt fit my pocket and neither will a 7 inch tablet, but 4 inch phone will do the trick


    @techcurious you're partially right. have a quick look here:

    so it seems the whole picture is: the company's have to pay VAT taxes, but they get the most of it back anyway. the customer has to pay the full VAT + what the company sees appropriate adding, since they'll have to add the VAT to the price anyway so, "what the hack, if we add another €20 to the price no one will notice". Outcome? the customer gets screwed double :-(
  • 1 Hide
    amdfangirl , December 21, 2012 11:36 AM
    News comes out just days after I bought my Nexus 7... FML.
  • 1 Hide
    daglesj , December 21, 2012 1:35 PM
    Ahem....still waiting for my Nexus 4 to arrive.........
  • 0 Hide
    pacomac , December 21, 2012 2:03 PM
    We want quality products, not cheap rubbish. I have a Nexus 7, but it's far from perfect. I'd rather them focus on better performance than slashing prices.
  • 0 Hide
    ddpruitt , December 21, 2012 3:29 PM
    If this does happen I can mount one on each seat in my car!

    Imagine the possibilities of a good, cheap, 7" tablet!
  • 0 Hide
    MrPurple1536 , December 21, 2012 3:40 PM
    So that's what the "1 Laptop Per Child" is like...
  • 0 Hide
    clownbaby , December 21, 2012 5:17 PM
    Even at $200 I like the N7. Gotta say though, the N4 was a bit of a disappointment. Went right back to my GNEX. What it lacks in processor speed/ram, it more than makes up for in openness and development community.
  • 0 Hide
    fancarolina , December 21, 2012 7:57 PM
    santeanaFuck the N7's. Get us some Nexus 4's already!!


    To all of you complaining about the Nexus 4 not being available. You do know that LG and Asus are different companies, they are even from different countries. They don't use the same processors or the same LCD screens so the supply chains are completely different. I know to most Americans Asia is all the same but one has nothing to do with the other.

    The Nexus 4 is a popular device and to be honest your probably better off if you wait a bit on it. Whatever supply or manufacturing issues that exist in early models will be fixed over time.
  • -1 Hide
    clownbaby , December 21, 2012 8:24 PM
    FancarolinaTo all of you complaining about the Nexus 4 not being available. You do know that LG and Asus are different companies, they are even from different countries. They don't use the same processors or the same LCD screens so the supply chains are completely different. I know to most Americans Asia is all the same but one has nothing to do with the other.The Nexus 4 is a popular device and to be honest your probably better off if you wait a bit on it. Whatever supply or manufacturing issues that exist in early models will be fixed over time.


    Easy there grinch. "Most Americans" don't make such derogatory generalizations about other countries like you.

    At the end of the day, Google is the company that orders the production and it's up to them to compensate for whatever supply time tables their manufacturers have to deal with. If they don't meet the demand for a product they released, that's their fault.

    I personally am in no rush to be an early adopter of most products for many reasons, but if people want to voice their annoyance at the availability of something, that's their choice; it has nothing to do with misunderstanding the part sourcing and supply chain of a multi-national corporation.

    Now go fill some more stockings with coal.
  • 0 Hide
    RyQril , December 22, 2012 3:01 AM
    ohh thats nice google <3 u
  • 0 Hide
    Duckhunt , December 26, 2012 11:23 PM
    Id like all new tvs to have as standard a browser built in and the ability to connect to the net.

    Well on that topic. Id like the nexus to have the ability to have a laser projection keyboard. Again this should be standard on all new tvs.