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HTC One Launch Video: ''Everything Your Phone Isn't''

By - Source: Engadget | B 14 comments

HTC and Funny or Die collaborate on advertising skit for HTC One... Bachelorette Style


The Taiwanese manufacturer HTC has always been a competitor in the smartphone market, but has always fallen short compared to their competitors for a simple reason. While Apple invests almost a full percentage of their budget into marketing, HTC has a marketing budget equivalent to loose change found in the wash. However, HTC appears to have a new strategy in selling their phones... well, kind of.

In collaboration with Funny or Die, HTC has made a comedy promotional video for the HTC One. Shortly after its release, the video was subsequently removed from the site, although it is not clear whether this was planned or was a panicked reaction from HTC. Unfortunately for the company, the Internet is not the safest place to leak videos, so naturally there are probably half a million copies on YouTube alone.

While we will allow you to be the judge of whether the video classifies as funny, desperate or down right bad, we can say that it is a spoof of 'The Bachelorette,' hosted by Dawson Leery. The leading lady has to decide on her new phone, with the HTC One being put against other "phones" (guys in costumes). The skit even goes so far as to say that the HTC is "Everything your phone isn't," but we will let you be the judge of that as well. 

Edit:
As the video is in the process of being purged from the main sources, we can only show you some screenshot, and hope you can find a copy yourselves.

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Display 14 Comments.
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  • 4 Hide
    craciunator , April 15, 2013 7:45 PM
    The One to rule them all.
  • 1 Hide
    patrick47018 , April 15, 2013 11:06 PM
    "One "phone" to find them, One "phone" to bring them all and in the darkness bind them. In the Land of "Taiwan" where the Shadows lie!"
  • 0 Hide
    nukemaster , April 15, 2013 11:12 PM
    Lets keep it civil guys and girls.
  • 0 Hide
    patrick47018 , April 15, 2013 11:22 PM
    Why double post! Why!!!
  • 2 Hide
    finder , April 16, 2013 12:59 AM
    http://www.youtube.com/watch?v=T_SpaVZEoZs&hd=1
  • 3 Hide
    blubbey , April 16, 2013 3:52 AM
    Quote:
    "Everything your phone isn't" yet it looks a lot like an iPhone 5, especially to the average consumer (like my mom). If you want to be different try not copying aesthetics so you can stand out.


    http://cdn.androidpolice.com/wp-content/uploads/2013/02/nexusae0_HTC-One_3V_Black.jpg

    http://static.o2.co.uk/www/img/iphone-device/iphone5_sidebar.png

    Do you have any ideas? Maybe a banana phone? Perhaps a sphere? Hell while we're at it lets make an Eiffel tower phone. A double helix!? Wait no, I've got it. A DOUGHNUT PHONE!
  • 0 Hide
    WyomingKnott , April 16, 2013 6:11 AM
    Quote:

    Do you have any ideas? Maybe a banana phone? Perhaps a sphere? Hell while we're at it lets make an Eiffel tower phone. A double helix!? Wait no, I've got it. A DOUGHNUT PHONE!


    How about a small object I keep available, on a wrist or pinned to my clothes? Using sound holography, it presents the sound to my ears without my having to hold it there, but keeps others around me from hearing it.

    Of course, it's from Star Trek. Come to think of it, they invented the flip-phone, too.
  • 0 Hide
    nukemaster , April 16, 2013 7:32 AM
    Quote:
    Quote:

    Do you have any ideas? Maybe a banana phone? Perhaps a sphere? Hell while we're at it lets make an Eiffel tower phone. A double helix!? Wait no, I've got it. A DOUGHNUT PHONE!


    How about a small object I keep available, on a wrist or pinned to my clothes? Using sound holography, it presents the sound to my ears without my having to hold it there, but keeps others around me from hearing it.

    Of course, it's from Star Trek. Come to think of it, they invented the flip-phone, too.

    100% true :) 

    Martin Cooper (inventor) - Wikipedia
  • 0 Hide
    WyomingKnott , April 16, 2013 7:35 AM
    Star Trek invented the tablet. I wonder that Apple hasn't sued the Roddenberry estate.
  • 0 Hide
    nukemaster , April 16, 2013 7:44 AM
    Quote:
    Star Trek invented the tablet. I wonder that Apple hasn't sued the Roddenberry estate.

    Jobs admitted to having taken inspiration from Star Trek.
  • -2 Hide
    del35 , April 16, 2013 7:46 AM
    Ummm, there is nothing that will make me buy an HTC phone. When you imitate iCrap too much, tech-smart people start running for the exit. No replaceable batteries and no micro sd slot did it for me.
  • -2 Hide
    del35 , April 16, 2013 7:50 AM
    Surely my grandpa will find it exciting that it looks like the iPhone.
  • 0 Hide
    hetneo , April 17, 2013 3:11 PM
    I salute HTC's decision to purge that video and may it never again see the light of day. It's so bad that it may hurt One's sale.