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Microsoft: Apple's Post-PC View Is Wrong

By - Source: The Verge | B 80 comments

Apple has it wrong, claims Microsoft. It's a PC Plus era, not a Post-PC era.

Microsoft's Chief Operating Officer Kevin Turner said during the company's Worldwide Partner Conference on Wednesday that Apple's "post-PC" view of the current computing industry climate is wrong.

Of course, the two companies also have different approaches to computer operating systems. Like Google, Apple thinks each form factor should have its own operating system, yet they should also all share common functions and features. Microsoft sees a world where one OS rules all devices no matter the form factor.

"Apple makes great hardware," Turner admitted. "The reality is, in the OS, we see things differently. They've talked about it being the post-PC era, they talk about the tablet and PC being different. The reality in our world is that we think that's completely incorrect."

Instead of "post-PC," Microsoft has dubbed the era as "PC+," or PC Plus. As previously stated, Microsoft sees other devices outside the PC scope as an extension of the desktop, thus only one OS is needed. The x86-based version of Surface is a good example: a tablet sporting a full version of Windows 8 Pro.

"We actually believe Windows 8 is the new era for the PC Plus," Turner said. "We believe with a single push of a button you can move seamlessly in and out of both worlds. We believe you can have touch, a pen, a mouse, and a keyboard."

He went on to show a slide featuring a quote from former Apple CEO Steve Jobs and the current CEO Tim Cook. Jobs said "the post-PC era has begun" whereas Cook was quoted saying "in my view, the tablet and the PC are very different."

"The re-imagined Windows is a game changer," Turner admitted. Indeed, Microsoft is looking to create an ecosystem of products using the best-of-both-worlds approach with the launch on Windows 8, as PC users can switch from the touchy Metro interface to a more standard desktop mode.

Just recently Apple's Tim Cook indicated that Microsoft's PC convergence is a poorly conceived idea. He said during the company's second quarter conference call that "you can converge a toaster and a refrigerator, but you know, those things are probably not going to be pleasing to the user."

Cook also said that OS X and iOS borrow certain aspects from each other, but they remain two separate platforms due to the unique hardware features of the desktop, the tablet and the smartphone.

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  • 29 Hide
    Anonymous , July 13, 2012 4:22 PM
    I wholeheartedly agree with Microsoft that mobile devices simply complement the desktop PC and that it makes sense to have a single OS that will support multiple platforms.

    That said, the OS needs to be designed to work appropriately on all platforms and support multiple inputs and interfaces. If you design the OS to run on all platforms yet the interface obviously favors a single platform and alienates users by forcing them to conform to a format unfit for their own platform, it would be idiotic not to expect backlash from your user base.

    See what I did there, MS?
  • 34 Hide
    whiteodian , July 13, 2012 4:12 PM
    I like Microsoft's approach to the different platforms. I'm all for cross-platform compatibility.
  • 31 Hide
    captaincharisma , July 13, 2012 4:12 PM
    Quote:
    Apple makes great hardware," Turner admitted. "The reality is, in the OS, we see things differently. They've talked about it being the post-PC era, they talk about the tablet and PC being different. The reality in our world is that we think that's completely incorrect."


    i think he ment to say samsung and Intel make great hardware for apple products LOL
Other Comments
  • 31 Hide
    captaincharisma , July 13, 2012 4:12 PM
    Quote:
    Apple makes great hardware," Turner admitted. "The reality is, in the OS, we see things differently. They've talked about it being the post-PC era, they talk about the tablet and PC being different. The reality in our world is that we think that's completely incorrect."


    i think he ment to say samsung and Intel make great hardware for apple products LOL
  • 34 Hide
    whiteodian , July 13, 2012 4:12 PM
    I like Microsoft's approach to the different platforms. I'm all for cross-platform compatibility.
  • 20 Hide
    mouse24 , July 13, 2012 4:17 PM
    "Apple makes great hardware," Turner admitted.

    Excuse me, what? Apple does not make hardware, at all. I bet he thinks he is getting a faster pc since it has the mac logo on it also...

    haha, regardless it was probably just a lapse in thinking.
  • 27 Hide
    friskiest , July 13, 2012 4:17 PM
    I dunno about Apple and others talking on such a thing as a Post PC era,. but the flexibility, power, convenience and plain joy of using my PC through all this years tells otherwise,..

    The PC is here to stay,. leveraging on both desktop and mobile platform (tablet, notebook,. etc),.
  • -3 Hide
    ojas , July 13, 2012 4:20 PM
    I'm glad Turner's saying this, because i share the same view. However it's ironical to an extent. If you're forcing Metro down desktop users' throats, it seems more like you're actually saying "the tablet and PC are the same thing", or "use the PC like a tablet!". And then Turner says "PC+".

    If they just gave a clear choice to users during installation...so that people didn't have to resort to hacks to restore a comfortable user environment.

    In my view it should have been slightly different. Keep metro on the desktop, but keep it shut unless explicitly called upon. Keep the start menu, aero, etc just the same. When you want to connect to the PC remotely via Surface phones/tablets (over wifi/bluetooth), metro pops up on the main (PC) screen.

    Something like VLC Direct Pro.

    Everyone would have been happy this way. But i guess then people would have said "wtf it's just the same as win 7, we're not upgrading!"

    So they should have sold it for $15 online and $50 retail.

    Now, everyone would be happy :D 

    Of course MS won't listen to me :( 
  • 29 Hide
    Anonymous , July 13, 2012 4:22 PM
    I wholeheartedly agree with Microsoft that mobile devices simply complement the desktop PC and that it makes sense to have a single OS that will support multiple platforms.

    That said, the OS needs to be designed to work appropriately on all platforms and support multiple inputs and interfaces. If you design the OS to run on all platforms yet the interface obviously favors a single platform and alienates users by forcing them to conform to a format unfit for their own platform, it would be idiotic not to expect backlash from your user base.

    See what I did there, MS?
  • 23 Hide
    back_by_demand , July 13, 2012 4:27 PM
    Those Gartner stats showing about 320 million PCs being sold every year
    Seeing as the iPad sells about 34 million units a year
    That PC figure needs to shrink by about 90% before anyone can start talking about anything close to "Post-PC"
  • 20 Hide
    phatboe , July 13, 2012 4:32 PM
    While I agree with MS that PC+ is the future, I do not agree that forcing Metro on Desktop users is the future.
  • -4 Hide
    busuan , July 13, 2012 4:32 PM
    Microsoft does not yet have a track record on the things Turner was talking about. They do seem to have all the cash needed to make things happen, although. Unlike the Mac vs PC war in the 80's when personal computers had obviously focused functions for greatly elevating productivity, functions and purposes of personal mobile devices today are much fragmented and branched, and mostly not about productivity. Microsoft-Gates' failure on popularizing Tablet PC had proved it already. Hence the initial hesitation from Apple-Jobs on making iPad-like devices. But unlike Microsoft-Gates, Apple-Jobs strode to cultivate the market and educate consumers first because Apple-Jobs did not have the luxury of monopoly. That was the foundation of iPad's success. Sadly, Microsoft-Balmer is making the same old mistake again IMO, to assume that the mobile devices market and consumers are now mature enough for them to just move in and take the fruits. It is beyond me why and how Microsoft-Balmer believe that they could provide better user experience at better prices, without testing the market and consumers first.
  • 1 Hide
    captaincharisma , July 13, 2012 4:35 PM
    Quote:
    While I agree with MS that PC+ is the future, I do not agree that forcing Metro on Desktop users is the future.


    if windows 8 gets as negative as vista did then it will not be on desktops for long
  • 0 Hide
    busuan , July 13, 2012 4:40 PM
    My suggestion to Microsoft is to invest A LOT into the infrastructure of mobile networks, ideally to cover the Entire country with 4G and WiFi. That would pave the way for consumers to easily switch to better services. Only when mobile consumers are not restricted by several companies, they will have confidence and the real option in choosing the mobile devices they favor. Only then, Microsoft could have a chance.
  • -5 Hide
    belardo , July 13, 2012 4:42 PM
    mouse24"Apple makes great hardware," Turner admitted.Excuse me, what? Apple does not make hardware, at all. I bet he thinks he is getting a faster pc since it has the mac logo on it also...haha.
    Apple is as much a hardware company as HP, Dell, Lenovo, SONY etc.

    That is what they sell. They use Chinese outsources like the other companies (AppleII and Commodore 64s were actually built in the USA at one time). Open up a Thinkpad or an MacPro notebook and you'll see the FOXCONN stamp.

    Apple designs the hardware, pays for its construction, sells it and supports it. They ARE a hardware company.

    MS is mostly a software company, the XBOX is their biggest hardware device...

    Intel is NOT a hardware company, they sell components.
    AMD and Nvidia are not a software or hardware companies... they don't have factories.


    Microsoft is quite wrong about their Windows on everything... And even their "Win8 to rule them all" is not true as WART (Windows Arm RT) devices cannot run Win x86 software. So its bullshit. They bolted on a mobile launcher onto a desktop OS. That's it. Ruined windows 8.
  • 2 Hide
    GreaseMonkey_62 , July 13, 2012 4:47 PM
    I've been saying it for a while, tablets and phones are different shades of the PC running different operating systems. A tablet/smartphone has RAM, processor, an OS, storage, network (wifi or 3g/3g) and programs to run on the OS. They're just computers that do different things. I agree with MS's assesment, but I agree with Apple's approach to have different operating systems for different devices.
  • 0 Hide
    jcoultas98 , July 13, 2012 4:49 PM
    oh microsoft.... so backwards.
  • -1 Hide
    lradunovic77 , July 13, 2012 5:00 PM
    Microsoft is wrong and Apple is right. Windows 8 will be OS not good enough for anything because MS is trying to have same user interface OS across different devices. Windows 8 badly fails. Each form factory should have its own operating system which will fits them the best. However they are all wrong about PC Post Era or PC Plus. PC did not change but new devices emerged which do not belong to PC category. Industry needs to introduce a new term called PM (Personal Mobile) which absolutely have nothing to do with PC which never changed.
  • 0 Hide
    lradunovic77 , July 13, 2012 5:03 PM
    PC -> Desktops, Laptops, Notebooks
    PM -> Smart Phones, Tablets, Book Readers

    There is no = between PC and PM therefore MS attempt with Windows 8 is beyond comedy and insult to intelligence.
  • 2 Hide
    TheKurrgan , July 13, 2012 5:04 PM
    Microsoft is at a pretty bad disadvantage in the mobile market right now. They are defiantly trying to change that, but it seems a bit risky to screw with their Desktop platform the way they have IMO. Personally, I feel Windows Phone 7 is a great platform, and its a little bit odd to me it gained no traction. That said, I think the only way microsoft is going to win this "war" is to sell Surface tablets at a loss. If they did something market disruptive, say selling them at between 99 - 149 -- They may very well buy the industry they've not had a decent foothold in. That said, as far as the two points of view, I think Apple's is, interestingly enough, a little closer to reality for what Microsofts SHOULD be, and Microsofts is closer to what Apples SHOULD be, given both companies current position in the market.
  • 3 Hide
    lradunovic77 , July 13, 2012 5:05 PM
    'We believe you can have touch, a pen, a mouse, and a keyboard.'

    BEEP...you cannot. I have Desktop equipped with 27" non touch screen connected to $4000 big ass tower machine and Touch is not possible there even screen supported touch...it simply fails ergonomics and usability.

    MS hired bunch of jokers...where are these people coming from?
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