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Microsoft Claims Bing's First Month Was Great

By - Source: Tom's Hardware US | B 29 comments
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We've seen some preliminary numbers detailing Bing's growth from the likes of ComScore, however, today we're seeing figures for Bing's first month from Microsoft and the results are pretty positive.

The Redmond-based company reports an 8 percent growth in unique users to Bing.com in June. Not only that, but traffic to Bing Travel has increased by 90% month over month since launch and on Bing Shopping, there has been a near 3x increase in site visits and a 5.42 percent increase in transactions to Bing cashback.

Not wanting to give up the chance to push advertising on Bing, Microsoft shared few success stories of businesses spending money advertising on Bing:

  • Since the launch of Bing, TigerDirect has seen sales and order volume triple, and seen both conversion rate and average order size increase significantly. Based on this early success, TigerDirect has increased its search marketing spend with Bing by twofold.
  • One IT provider has reported 36% higher click volume, 43% lower cost-per-click and 400% higher click-through rates in June.
  • A large wireless communications company’s campaigns have received 28% more clicks since Bing launched than in previous weeks.
  • One PC manufacturer’s impressions have increased 46% since Bing launched.

And, probably the most exciting part of the whole blog post, Microsoft said to stay tuned for a completely new set of Bing TV commercials which you can expect to see in the coming weeks. Hurray!

To be fair though, 8 percent growth is nothing to turn your nose up at and it seems Microsoft's new search effort is actually pretty popular with some people. At this stage it's probably safe to say we've all given Bing a shot but has anyone decided to stick with it? Let us know in the comments below!

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  • 8 Hide
    socalboomer , July 14, 2009 5:07 PM
    It's my primary - I hit Google if I can't find it with Bing.

    I like Bing maps better than Google's (especially some of the directions features) and the general Bing results are quite good - better than the "popularity contest" that are Google's results. . .
  • -6 Hide
    lifelesspoet , July 14, 2009 5:17 PM
    So now we have a choice between google's data mining or microsoft's getting kickbacks to funnel us consumers into different shopping sites.
    This is a lose/lose for consumers.
  • 2 Hide
    apmyhr , July 14, 2009 5:37 PM
    I prefer Bing on most things except News, which is extremley important. Right now, Google is amazingly better at News, in both article relavence and quality of sources. Until Microsoft improves in that, I will probably stick with Google.
  • 3 Hide
    Master Exon , July 14, 2009 5:40 PM
    I had a friend who called me a sheep for using Google instead of jumping on the Bing bandwagon. I'll check it out when Google disappoints.
  • 2 Hide
    bourgeoisdude , July 14, 2009 5:40 PM
    It isn't my primary yet, but only because it's so hard to break old habits.

    Since it first came out, search results with bing have drastically improved. I'm ready to switch, in fact I'm changing my home page now.
  • 1 Hide
    bfstev , July 14, 2009 5:41 PM
    i find that bing is better with specific queries while google is better at general ones.

    i wonder what kayak has to say about that bing travel statistic
  • 0 Hide
    brendano257 , July 14, 2009 6:08 PM
    bfstevi find that bing is better with specific queries while google is better at general ones.i wonder what kayak has to say about that bing travel statistic


    For specifics in Google, click the "Advanced search" on the right of the bar and put the words that MUST be in the phrase you search for. Google automatically omits words like "the, of, and, on" and such, and also will give you results with only certain parts of your search query, because exact ones don't work sometimes. Google just gives you the choice :) 

  • 2 Hide
    apmyhr , July 14, 2009 6:32 PM
    Master ExonI had a friend who called me a sheep for using Google instead of jumping on the Bing bandwagon. I'll check it out when Google disappoints.

    Because we all know there is no such thing as a Google bandwagon.
  • 0 Hide
    dotaloc , July 14, 2009 7:18 PM
    i upgrade computers alot at my job and used to always change from the (often default) live search to google because live didn't find things in the order that i expected. bing does. i don't change it when it is the default, but still use google when i ever have to type in a search engine address...probably out of habit.
  • -3 Hide
    megamanx00 , July 14, 2009 7:25 PM
    Microsoft claims alot of things.
  • -7 Hide
    hunter315 , July 14, 2009 7:39 PM
    That report from microsoft bothers me, a search engine should be there to give me unbiased results, not send me to sites that are paying more. They shouldn't care if tiger directs sales increased they are supposed to return everything equally and not who ever pays more.
  • 0 Hide
    grieve , July 14, 2009 8:32 PM
    I been using Bing for a bit now… AND I hate to be the person to mention this but I have found this last week they have changed the porn filtering.
    When Bing came out it was the ideal search for porn. Then Bing got all that bad publicity regarding porn filtering…. Now you have to work to find some skin. Yes, safe search is off.

    As for normal browsing, I like Bing… It’s decent.
  • 2 Hide
    Grims , July 14, 2009 8:43 PM
    hunter315That report from microsoft bothers me, a search engine should be there to give me unbiased results, not send me to sites that are paying more. They shouldn't care if tiger directs sales increased they are supposed to return everything equally and not who ever pays more.


    They make money from the advertiser, not you...so of course they care.
  • 0 Hide
    apache_lives , July 14, 2009 9:00 PM
    megamanx00Microsoft claims alot of things.


    roflmao by the looks of the OFFICIAL stats alot of people tried it, and went back to somethin else - http://www.alexa.com/siteinfo/www.bing.com
  • 2 Hide
    acecombat , July 14, 2009 9:59 PM
    hunter315That report from microsoft bothers me, a search engine should be there to give me unbiased results, not send me to sites that are paying more. They shouldn't care if tiger directs sales increased they are supposed to return everything equally and not who ever pays more.

    If you took the time to read it you would see that the story is about the ADVERTISING on the site and not based on fake search results sending you to a partners website unlike the first few results on half my google searches :S
  • 1 Hide
    Anonymous , July 14, 2009 11:57 PM
    I use Bing now - the maps feel better and are a bit easier to use in my opinion. In the past, I only used Google for searching anyway - now I have a good alternative to giving all of my data to Google.
  • 0 Hide
    Icehearted , July 15, 2009 2:24 AM
    Bing's not bad, I love the way the video results work, but I'm a long time googler so i don't seem myself changing it as my default search for a while (especially on firefox).

    My biggest google gripe are all the lame ad links I get as search results. i want to look up information on hdtv reviews, and I most of the hits I get are shopping websites whit "be the first to review" on them. it's so effing aggravating. If bing can avoid this issue I'd be much more ready to get on board with them.
  • 0 Hide
    yao , July 15, 2009 4:31 AM
    I get used to typing google, but bing is getting better. Bing will be my second choice of search engine if I don't remember to use it in the first place.
  • 1 Hide
    eddieroolz , July 15, 2009 6:24 AM
    I've been Google-free for a month and loving it!
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