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PAX: Nvidia Takes GTX 480 Directly to Gamers

by - source: Tom's Hardware US

Nvidia uses the inaugural PAX East event to launch its next generation of GPUs.

Nvidia has finally brought its next generation of GPUs into the limelight.

Using the first annual PAX East convention in Boston as a springboard, Nvidia has taken the shroud off two new video cards, the GTX 480 and GTX 470. Both cards support DirectX 11, and the former comes with 480 processing cores and 1.5GB of RAM while the latter comes with 448 cores and 1.2GB of RAM.

The mood in the Hynes Convention Center was excitement, to say the least. Nvidia is bringing its next-gen video cards to market nearly six months after AMD's 5000 series. "You guys have been amazingly patient with us," said Drew Henry, Nvidia's General Manager of the GeForce GPU team. When the longer-than-usual wait was brought up, Drew responded with "...we chose to do something new, interesting, and exciting."

After going through some GTX 480 performance figures, Drew brought up several game developers to demo their new titles with a GTX 480 GPU and a 3D Surround setup (three giant projector screens). Including titles like Bad Company 2, Need for Speed, Metro 2033 and World of WarCraft, One thing was clear during the demos: Nvidia is taking 3D at least as seriously as TV manufacturers, if not more so. All the demos were in stereoscopic 3D, and the Need for Speed Design Garage demo was especially intriguing, since it utilized real-time raytracing on the car models.

We'll bring you responses from gamers that were at the event and what their take is on Nvidia's latest generation of GPUs. Check back soon!

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randomizer 03/27/2010 1:49 AM
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The gamers left it at the door on the way out.

builderbobftw 03/27/2010 2:49 AM
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Meh, I would pay 300$ for a GTX 480, horrendously overpriced and power hungry card.

backin5 03/27/2010 3:15 AM
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"I'm melting, melting. Ohhhhh, what a world, what a world..."

- GTX 480

burpnrun 03/27/2010 4:36 AM
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Too little. Too late. Too expensive. Too hot. Too prone to failure like Nvidia's "bumpgate". Too bad. So sad. Goodbye Nvidia.

hundredislandsboy 03/27/2010 5:00 AM
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After I read this article the first thing that popped up is - What's the launch date for AMD's six-core mainstream CPU?

micky_lund 03/27/2010 5:23 AM
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wow
could that guy in the pic get any whiter?

Blessedman 03/27/2010 5:57 AM
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burpnrun you should pray that Nvidia doesn't go away, unless of course you would like to take out a loan to buy your next video card from ATI/AMD.

lordcrazex 03/27/2010 6:27 AM
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sorry, but i'm sticking with AMD, 5000-series ftw! :D

Manos 03/27/2010 8:33 AM
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I wonder ( no i dont favor nvidia or anything. I care to get what i pay for no matter my pricerange each time , why every one SO negative and against Nvidia? Is it cause they rather feel sure that the new GPUs will suck and excuse their purchases of 5*** ATI or just a huge fanbase of ATI in the website?

No need to throw things at me. lol Im literally curious why so much hate for Nvidia. If anything, you should hope that those are great cause if not the 5*** and the next models will be overpriced if ATI stays on top alone for the next 6 more months the least and thats a fact.

hundredislandsboy 03/27/2010 10:17 AM
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Simply, the answer is this - gamers don't want hype and tech buzzwords and Heaven benchmarks. They want the best performance per dollar. Nvidia wants to sell their new for $500. For less than that, you can pick up two 5850's for crossfire and have faster framerates.

warmon6 03/27/2010 10:19 AM
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micky_lund :
wowcould that guy in the pic get any whiter?



Well if the guy had an extreme case of vitiligo, He could. o.o

http://en.wikipedia.org/wiki/Vitiligo

7amood 03/27/2010 10:49 AM
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who cares if they fail or not...
how long will it take before prices go down?
prices are still as hot as fire... i want some 5000-series... ~_~

blasterth 03/27/2010 1:57 PM
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"You guys have been amazingly patient with us,..."
And still the most part of those guys have to wait some more month to put their hands over one of those cards.

jfem 03/27/2010 3:01 PM
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Expensive and hot.

siman 03/27/2010 4:13 PM
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only thing your cranking up buddy is my power bill...no to mention my AC....

JohnnyLucky 03/27/2010 4:58 PM
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I'm wondering if people will cancel their pre-orders for the cards.

lukeeu 03/27/2010 7:29 PM
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Normally when you see a young bold guy in a track suit with a brick in his hand you keep the hell away...

ZEPd3Z 03/27/2010 8:30 PM
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Wait...for $99 more you get lower performance???

lukeeu 03/27/2010 9:07 PM
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ZEPd3Z :
Wait...for $99 more you get lower performance???


Apparently it does good in some tessellation tech demos.

calmstateofmind 03/27/2010 9:22 PM
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is that voldemort holding a gtx 480? XD

hackztor 03/27/2010 9:58 PM
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read the reviews. On average anywhere from 10-20% better than ati single card. Even though it uses more power than ati dual card, most gamers (99%) do not care. If its better its better. Does not matter if you win by an inch or a mile, you still won. In this case, nvidia brought a card that does better and still ati fanbois refuse to accept that. Fermi will give you the numbers just as ati dual card will, but at over 700 for a dual card that is not an option for most. Sure 400 (ati) versus 500 (nvidia) is a hard pill for some to swallow, you pay for having the top performance whether it is 1 fps or 10fps. In some games the difference between playable and not playable at high res max settings is worth that money. The people who can afford 2500x1600 resolution will enjoy this card as it takes less of a performance hit at top res with max settings such as AA than the ati does. As for the people complaining about the power it uses and heat, get used to it. All the computer components use so much more power than they did a few years back. Wonder why 250 watt power supplies is not powerful enough. As far as I am concerned, atleast it is something and gives enough performance increase for now. If it holds gamers over till the end of the year maybe nvidia can release new ones that are improved. And as for expensive remember when the gtx260 and gtx280 came out. Way expensive and nvidia had to lower prices to compete. 500 is on the expensive side but is still reasonable considering that before release everyone was nagging at it being 680.

giovanni86 03/27/2010 10:04 PM
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ATI 5870-5970 here i come!! Been a long time supporter of Nvidia since 2002. But it is true with all the hype this card got i was very disappointed by the benchmarks. This was suppose to be the crown winner card. I'm either going to buy a ATI(which i don't want to since there software drivers suck) Or wait till Nvidia gets there act together and actually releases a card that performs, not just on paper, but in real games =D

xsamitt 03/27/2010 11:28 PM
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Te power consumption is to high to ignore.I'm sitting this one out this the end of the year when things make more sense.This beast is ridicules.

JackNaylorPE 03/28/2010 5:42 AM
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Manos wrote :

I wonder ( no i dont favor nvidia or anything. I care to get what i pay for no matter my pricerange each time , why every one SO negative and against Nvidia? Is it cause they rather feel sure that the new GPUs will suck and excuse their purchases of 5*** ATI or just a huge fanbase of ATI in the website?




Choosing a GPU has gone from a numbers game to a religion....and both camps are equally guilty. Arguments dismissed at one release are used as gospel on the next. You'll notice for example when a new card comes out, fans will say:

"after driver updates, this new card will catch up and pass the older card".......and then months later when the other team's new card comes out the driver argument is noticeably absent from their reasoning.

when the 295 came out, it's power and temperature advantages over the 4870x2 were dismissed by many of "the faithful" and yet now the same peeps have mysteriously developed a new outlook on the matter that the advantage has switched to the other camp. personally, I don't give much thought to it other than in case / cooling / PSU selection .... then again, I don't think those running the quarter mile at the local race track give much thought to mpg's.

Both nVidia and ATI fans abuse the dual GPU / single GPU comparison ....when the 5870 came out nvidia fans were going "nah nah nah nah nah ....the 5870 doesn't beat the 295" and ATI fans responded you can't compare single and dual GPU cards .... now that the 480 tops the 5870, the mantra is "nah nah nah nah nah, the 480 doesn't beat the 5970". Not exactly the same argument tho considering the $400 / $465 price of the 5870/295 at the 5870's release and the $500/$725 price of the 480/5970.

The fact that better things generally cost more .....for some reason, components that fit in some peeps budget range are the "price / performance leader" and that anyone who spends more than they can afford for something better is an idiot.

As an AutoCAD user, the 5xxx series cards won't be a viable option for me until the 2D GFX problems are fixed (scheduled for 10.4) but I have no problem recommending cards from either camp.....and I am generally willing to pay a 30% premium for a 15% increase in performance (it's called "the law of diminishing returns") ..... right now though, the focus on the 480 has left little attention on the 470 which has the lowest $ per fps in almost every DX11 game tested at high settings.....and, despite proclamations to the contrary, reviews have also shown it has a lot of headroom for overclocking.

The new releases didn't crush ATI, Octobers releases didn't crush nVidia. Both camps have compelling products and each person has to weigh their interests, performance requirmeents and usage patterns to see what best fits their situation. Still....my recommendation stands that waiting till the summer season allows the cream to rise to the top, drivers to stabilize, Hardware Rev A and B to pass into the sunset and prices to stabilize. I'll wait till then to decide what will go in my next personal build.

hundredislandsboy 03/28/2010 7:26 AM
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I hear what you're saying that both camps are self-righteous fanboys.

But dude, in this gamer war against overpriced, underperforming 3D cards, you can't practice neutrality with your Zen-like detachment. Besides, pick a side, any side because it's much more fun to be self-righteous and force your opinion on people, ram them down their throats before they can type a word out (sarcasm).

Seriously, you have a good point, drop the fanboy game, be practical, andl buy the best that you can afford based on real usage needs and on the fanboy alter ego, even though half the fun in the fanboy bragging game is wasting cash on constant upgrades to the latest released hardware.

pojih 03/28/2010 10:56 AM
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lowguppy 03/29/2010 6:54 PM
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I was at the launch event at PAX. Drew didn't seem particularly familiar with the technology, going so far as to compare the number of transistors on the 480 (3 billion) to that of CPUs. Still, they did show some snazzy stuff. I'm not hugely impressed by 3d, but exploding a bridge into 1 million particles was neet. As a top end video card, it pretty much assumes you have $1k worth of displays that need a V8 of a graphics card to power them at full res.

I got a "Crank that S#!t up!" t-shirt, because no one else really wanted it when it was thrown near me.

jodpel 03/29/2010 6:58 PM
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I think it's funny that the Nvidia fanboyz call the ATI enthusiasts fanboyz. Nerd rage is always entertaining.

Anywho, I'm pleased with my 5870 which was my first ATI card. I certainly don't see any FPS benchmarks for these new cards that make me jealous. If anything, I'll crossfire my current setup before I'll blow money on one of these.

captaincharisma 03/29/2010 7:17 PM
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jodpel :
I think it's funny that the Nvidia fanboyz call the ATI enthusiasts fanboyz. Nerd rage is always entertaining.Anywho, I'm pleased with my 5870 which was my first ATI card. I certainly don't see any FPS benchmarks for these new cards that make me jealous. If anything, I'll crossfire my current setup before I'll blow money on one of these.



I still won't get an ATI card because of there crappy drivers

hundredislandsboy 03/30/2010 12:42 PM
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dconnors wrote :

Nvidia uses the inaugural PAX East event to launch its next generation of GPUs.

PAX: Nvidia Takes GTX 480 Directly to Gamers : Read more




PAX: Nvidia Takes GTX 480 Directly to Gamers


Next week, can you do an article on how much gamers are taking to the GTX 480? Check with your sources (not Nvidia) and tell us how may sold in 2 weeks?

zak_mckraken 03/30/2010 4:24 PM
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I was at PAX and I attended the nVidia conference. Overall, the 3D demo was interesting. No more, no less. However, the part with World of Warcraft was totally underwhelming. Not only we couldn't see any 3D effect, the game itself was really choppy. We're talking about a game that is 5 years old now! It was so slow that it must have been a bug, a driver problem or a config error, but still... Needless to say, Mr. Henry went on without asking the crowd what was their impressions.

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