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Phablets Are Here to Stay, Says Samsung

By - Source: ITProPortal | B 27 comments

Smartphone/tablet hybrid has become increasingly popular, as showcased during CES.

Samsung has stressed that phablets, which is a hybrid between smartphones and tablets, are here to stay.

"We know, and we've proven very effectively, that consumers like big-screen phones," said Nick DiCarlo, Samsung's vice president of product planning. "Ours has the S Pen ecosystem: the pen, the digitizer, the SDK and the apps. We have more work to do to make that ecosystem as good as it can be."

So when does a product exceed the boundaries in terms of a phablet? "We'll find out when we find out!" DiCarlo laughed. "With the 7in Galaxy Tab, the number one complaint we had in the US market was that we didn't launch it with voice calling. That took me by surprise."

"The funny emotion for me now is how small the (4.8in) Galaxy S3 feels," he added. "One of the things I think will be happening through 2013 and 2014 is that hand-feel won't be the overarching conversation. It'll be the experiences you have on the device. [People are] going to watch so much more video on [their devices] that their behaviour of what they do with TV is going to change."

During CES 2013, Chinese handset manufacturer Huawei revealed the smartphone with the world's largest screen found on a phone in the form of the 6.1-inch Ascend Mate (our impressions on the device can be found here).

Samsung, meanwhile, has already tasted success in the phablet market with its 5.5-inch Galaxy Note 2, which sold over 5 million units during its first two months of availability. The device's successor, the Galaxy Note 3, is rumored to sport a 6.3-inch screen.

As evidently showcased during CES, 5-inch smartphones are expected to be more common in 2013.

 

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  • 22 Hide
    ironmb , January 15, 2013 8:21 AM
    I smile when i see a big 7 inch tablet next to someone's ear as they talk on it. I smile everytime.
Other Comments
  • 22 Hide
    ironmb , January 15, 2013 8:21 AM
    I smile when i see a big 7 inch tablet next to someone's ear as they talk on it. I smile everytime.
  • 8 Hide
    halcyon , January 15, 2013 8:21 AM
    What can we say? Well done Samsung...you've got my dollars [and you'll continue to get 'em if you keep this up]. ...just make sure that Note 3 has no less than a 1080p screen and that thing you're calling an octacore.

    Quote:
    "The funny emotion for me now is how small the (4.8in) Galaxy S3 feels,"
    ...this is so true. I have the S3 (as well as my beloved Note II) and as nice as the S3 is it just seems so...so...small. :heink: 
  • 8 Hide
    hoofhearted , January 15, 2013 8:27 AM
    Big screens rock! Don't have to squint to watch movies.
  • 7 Hide
    hoofhearted , January 15, 2013 8:28 AM
    More important, Samsung looks at what we like unlike other companies named after certain fruit that like to dictate that we should have a small screen.
  • -7 Hide
    -Jackson , January 15, 2013 9:06 AM
    What the hell is with you people and quad/octa cores in phones?
    The extra cores make no performacne difference whatsoever, but you seem to think otherwise.
    Unless these phones are able to fold anytime soon, shut up about the cores.
  • 5 Hide
    halcyon , January 15, 2013 9:06 AM
    @ DRH, your points are valid, however, my situation wasn't that I couldn't afford to have a phone and tablet it was that I couldn't seem to get the same high-quality experience that I had on the S3 in a tablet, believe it or not. I tried what, at the time, should have been the reigning king, the Asus Transformer Infinity. Nope. The Samsung tablets aren't attractive to me because the screens are too low resolution for what I've become accustomed to (iPads) and too plasticky for my tastes (see Asus Transformer Prime/Infinity or iPad for what materials to use to build a tablet). ...so the Note II is as good as it gets for me...for now. We shall see what the future holds.

    -JacksonWhat the hell is with you people and quad/octa cores in phones?The extra cores make no performacne difference whatsoever, but you seem to think otherwise.Unless these phones are able to fold anytime soon, shut up about the cores.
    Your immature-sounding comment aside, I feel that the most capable mobile processors are more future-proof than the lesser capable ones. I have not taken the time to research this (nor will I) so I could be mistaken. I have a car with more HP than I can use too...but I don't feel that it was a waste. ...back to phones, my Note 2 with its 6200 mAh battery lasts over 3 days (implying the standard battery would last over ~1.5 days) so it doesn't seem that having a quad-core is hurtful.

    Further, who knows what capabilities the next version of Android might have or whether or not it'll be a better multi-tasker or make better use of parallel processing. This thing Samsung is calling an "Octacore" that they've just brewed up is pretty power-efficient so why not?
  • 2 Hide
    TheBigTroll , January 15, 2013 9:37 AM
    i really dont see the point of a big phone.
  • 0 Hide
    house70 , January 15, 2013 10:21 AM
    halcyon@ DRH, your points are valid, however, my situation wasn't that I couldn't afford to have a phone and tablet it was that I couldn't seem to get the same high-quality experience that I had on the S3 in a tablet, believe it or not. I tried what, at the time, should have been the reigning king, the Asus Transformer Infinity. Nope. The Samsung tablets aren't attractive to me because the screens are too low resolution for what I've become accustomed to (iPads) and too plasticky for my tastes (see Asus Transformer Prime/Infinity or iPad for what materials to use to build a tablet). ...so the Note II is as good as it gets for me...for now.

    You should try the Nexus 10. It blows any iPad, and pretty much any other tablet available as to date, out of the water.
  • 1 Hide
    halcyon , January 15, 2013 10:41 AM
    ^ Thanks, I'll look and check it out but TBH I'm pretty happy with the Note II for now ...it's big enough to enjoy movies on but small enough to take anywhere.
  • 5 Hide
    CrArC , January 15, 2013 10:42 AM
    Bah, I was rocking a 5" Dell Streak before large-screen phones were cool. Back then everyone was laughing. Now look at them... and I have a tiny Xperia Play! /phablet-hipster
  • 0 Hide
    suoeno , January 15, 2013 11:47 AM
    CrArCBah, I was rocking a 5" Dell Streak before large-screen phones were cool. Back then everyone was laughing. Now look at them... and I have a tiny Xperia Play! /phablet-hipster


    Streak wasn't really bad per se. Probably mis-specced a bit here and there at lacking longevity but crucially the bigger prob at the time was that not even Dell were really sure how to game their Android strategy. FW/SW side sucked royally for Streak to have had any chance of gaining proper long term indie support.

    IMO if Dell are up for it this time around (w/ necessary precautions of course) AND take just a bit more time (not too long though) to relearn product design flaws off the Streak on top of available tech today, I reckon that they can redo it very very well. the way Sony did w/ Xperia Z.
  • 0 Hide
    WithoutWeakness , January 15, 2013 12:29 PM
    These 6"+ devices are getting a little too crazy. I have the Note II and I love it but I'm tall and have big hands and can use it one-handed. Holding it to your face doesn't look ridiculous when you're 6'4". It just looks like a normal phone. But I have no idea how people are going after 6"+ screens unless you're an NBA player or don't mind using 2 hands (I guess the stylus plays into this).

    I'll have to get my hands on a Note III when they come out and see for myself, I guess. As long as the bezels are thin on the sides and it's not too thick from screen to back it can still be a sleek device, even despite the size.
  • -5 Hide
    Anonymous , January 15, 2013 3:19 PM
    My E-Peen is throbbing!
  • 0 Hide
    binary intelligence , January 15, 2013 3:25 PM
    Why is the communications chip on a chipset still determining the market! This is driving me nuts reading blogs and comments. If you take of all these so called phones without the communications the markets we had before would be pmp, mp3 player, netbook, and laptops (or notebooks if your Dell). I get how everything needs to be "connected" but why can't the communications device take the backseat and the functionality of the devices dictate the market. That's how pc have improved so much and guess what my nic was not what dictated buying the mobo or proc or ram or hdd/ssd for my pcs.
  • 0 Hide
    olaf , January 15, 2013 6:42 PM
    Horrible things... i find the S2 to large and thin , thin and large YUK....
  • 2 Hide
    ikyung , January 15, 2013 7:17 PM
    Do people not use Bluetooth or earpieces anymore or something? I never put my Note II on my face to call. It kind of ruins the purpose of a multitasking Note II when you have it next to your face.
  • 0 Hide
    kingssman , January 15, 2013 7:42 PM
    Hmm I'm on the fence with the phablet. They are great for screen, multimedia, typing and general OS use, but they are huge to put into a pocket or just hold onto. Let alone adding the bulk to it with a case. Putting these massive tablets against your ear seems silly. Granted they are more comfortable to use for non-phone related tasks compared to the tiny small iphone.

    To each their own I guess. It comes down to how often do you use your smartphone for... Phone calls, or computing? Not to mention larger size sometimes means they consume more power.
  • 4 Hide
    demonhorde665 , January 15, 2013 8:54 PM
    phablets .......gods this is now officially the gayest sounding tech word i've ever heard.
  • 0 Hide
    halcyon , January 16, 2013 12:02 AM
    I have a Note and moving to anything lesser would seem painful.
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