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Samsung Wants to Emulate Apple's Ecosystem

By - Source: MIT Technology Review | B 33 comments

Apple's strength is not its products, but through iOS and other related platforms, says Samsung executive.

While Samsung and Apple may be locked in over 10 patent disputes around the globe, the former has expressed its admiration for its rival's ecosystem.

During an interview with MIT Technology Review, Samsung's Chief Strategy Officer Young Sohn discussed how services such as Apple's iCloud inspires the South Korean technology giant to offer an equally impressive service to its users.

He even went as far to admit he utilizes Apple devices outside the office. Sohn stresses that a critical point within Samsung's future is dependent on creating an open ecosystem such as iCloud should the company continue its success.

Samsung, which utilizes Android for the majority of its mobile devices, recently finished work on two new research and development facilities in Silicon Valley, with Sohn explaining what he hopes for the new branches to achieve.

"We make really great devices. But actually if you think of our future, it's in answering the question of how we put it all together and how we manage the data that's coming out of these devices and encourage the innovation ecosystem for our platforms."

He added that Samsung would be looking into growth areas constituting of cloud and mobile ecosystem technologies. "If you look at the strengths of Apple, in a way it's not the product per se. It's that consumers like their ecosystem such as iCloud."

"[The Samsung Galaxy Nexus] is a better phone, in my view. It's a better display. It's faster. But eventually the connected ecosystem is really critical. [If] you think about our experiences, it's device-centric. It's experienced by itself. It's not experienced in a connected way. So we think we can provide a lot more things than what we are doing today with an open ecosystem with our partners."

Samsung, who is expected to debut a "complete new look" during CES in January that is said to compete with Apple's "vibrant" international brand image, recently teased an unveiling for the event by telling consumers to "get ready" as "the world is waiting".

 

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Top Comments
  • 28 Hide
    amk-aka-Phantom , December 16, 2012 6:09 AM
    No, Samsung, you'll lose your customers - because they buy your devices EXACTLY because they're NOT Apple's closed ecosystem. You're doing GREAT, there is NO NEED to emulate crApple. You'll fail because people who want that crap will just buy iStuff instead!

    Every time someone says they want to "directly compete" with Apple on something, that company's new products soon become useless crap. Look at Windows 8. Seriously, does anyone EVER learn from others' mistakes?!
  • 25 Hide
    unksol , December 16, 2012 6:49 AM
    Seriously guys? Read the source Zak copied from. He said nothing about copying apple. He's taking cloud and connectivity. Nothing about being like apple, just a feature apple has that is decent. Like a while ton of other cloud storage options.

    All Zak did was.slap a misleading title on and cherry pick quotes to work you up, and its working. Go read the actual interview ffs.


    jcesmi, when the hell did south Korea become a 3rd world country? Foxconn causes cancer, US factories have caused cancer. Manufacturing involves carcinogens. At least south Korea deals with it.
  • 20 Hide
    FSCx64 , December 16, 2012 7:05 AM
    I really start to fed up Mr. Islams one sided and empty articles. The quality of his writings is unfortunately absolutely sub-par. Time... after time.

Other Comments
    Display all 33 comments.
  • 28 Hide
    amk-aka-Phantom , December 16, 2012 6:09 AM
    No, Samsung, you'll lose your customers - because they buy your devices EXACTLY because they're NOT Apple's closed ecosystem. You're doing GREAT, there is NO NEED to emulate crApple. You'll fail because people who want that crap will just buy iStuff instead!

    Every time someone says they want to "directly compete" with Apple on something, that company's new products soon become useless crap. Look at Windows 8. Seriously, does anyone EVER learn from others' mistakes?!
  • 25 Hide
    unksol , December 16, 2012 6:49 AM
    Seriously guys? Read the source Zak copied from. He said nothing about copying apple. He's taking cloud and connectivity. Nothing about being like apple, just a feature apple has that is decent. Like a while ton of other cloud storage options.

    All Zak did was.slap a misleading title on and cherry pick quotes to work you up, and its working. Go read the actual interview ffs.


    jcesmi, when the hell did south Korea become a 3rd world country? Foxconn causes cancer, US factories have caused cancer. Manufacturing involves carcinogens. At least south Korea deals with it.
  • 20 Hide
    FSCx64 , December 16, 2012 7:05 AM
    I really start to fed up Mr. Islams one sided and empty articles. The quality of his writings is unfortunately absolutely sub-par. Time... after time.

  • -9 Hide
    MichaelSP , December 16, 2012 7:29 AM
    The annoying thing I find about this is that there are people who don't like Apple because of the ecosystem. Also, there are people who don't like the all-purpose-cloud-sync stuff such as for a small 8GB iPod touch. Apple would sync it to everything in my iTunes but I don't like all the songs but many I got through albums at a cheaper rate than buying the individual songs. Then there are multiple movies SOME of which I want but not room on the iPod for all of them. So...trying to sync EVERYTHING and is a pain.

    Another point (rare for most these days) but slow internet services make cloud storage less than viable. With internet that takes a few minutes to upload or download each song, a sync-cloud system is just not usable even if it is desirable.

    Still, I can see that some people would like a closed, syncing system for there device so my advice is to buy Apple. If not, buy Samsung/other-not-mentioned-here-companies.
  • -1 Hide
    freggo , December 16, 2012 7:43 AM
    If Samsung switches to a closed system a la Apple they will find that they soon follow Apple in market share too.

    Please Samsung listen, we do NOT want to be locked into a closed system.
    It is better for all Manufacturers to get together and figure out a joint system.
    Yes, that means you may loose some potential customers to a competitor. However, that works both ways of course; in an open and compatible system you will also be able to attract new customers from your competitors.

    Let the better product win because it is better, not because the cost of switching to a better system is prohibitively expensive.

  • 18 Hide
    rahulkadukar , December 16, 2012 8:17 AM
    Was Zak hired from Engadget. Looks like a Crapple fanboy.

    Listen Zak, learn to write unbiased articles and stop trying to get cheap publicity
  • -4 Hide
    mesab66 , December 16, 2012 9:56 AM
    Come on guys! Some things Apple do is actually good!! - have a more open mind....think outside the box! Do you think Hendrix or Frank didn't take the best from the current and past and add a significant sprinkling of their magic/signature to create something unique and lasting?

    Samsing isn't talking about mirroring everything about Apple, thank god!! ;) 
  • 0 Hide
    mesab66 , December 16, 2012 9:57 AM
    Damn you - you got me spelling samsung wrong!
  • 0 Hide
    in_the_loop , December 16, 2012 10:02 AM
    A very vague article?
    I what way does Samsung want to contribute to The "Ecosystem" and the cloud that already isn't there in Android?
    Android has always been much more into the cloud even from the beginning compared to Ios, with everything synced up to your Google account.

    And the Google Play store is also doing great being as big as apples Appstore now and will pass it soon.

    So , this sounds like they are trying to fix a problem that really isn't there.

    And, as many said, when it comes to the streaming of really big files in the cloud , like music and video, I don't think it is something that is practical, since most subscriptions are data limited and even if not, the bandwidth varies a lot and sometimes you lose the connectivity (like in tunnels and some other areas).
  • 7 Hide
    saturnus , December 16, 2012 10:29 AM
    Another crApple article by Zak Islam. Seriously, THG, an untrained can write better and more unbiased articles.
  • -4 Hide
    halcyon , December 16, 2012 10:52 AM
    Just because Zak's article is not anti-Apple its unpopular? Of course. That's not objectivity. Apple does have a good ecosystem, that's just true for a lot non-iHate folks. Their devices are starting to lack iMO (I'm really dissapointed in the iPhone 5 and iPad Mini). If Samsung, with their great devices, can improve their ecosystem it'd be a win for them and us. Even Mr. Sohn, who is more qualified to say this than any of us, can see that.

    The thing is that we as customer's don't have to lose the open, no less-quality-control, anything-goes, side-loading, Android ecosystem that is so beloved for Samsung to improve their ecosystem. It seems like its more for us...not less. Try not to be so caught up in iHate as to be deluded.
  • 6 Hide
    kellybean , December 16, 2012 11:31 AM
    Sorry Samsung but Microsoft has beat you to it.
  • 2 Hide
    A Bad Day , December 16, 2012 11:40 AM
    OMFG, how is Zak Islam still a writer for this website? He's an embarrassment.
  • 7 Hide
    halcyon , December 16, 2012 12:16 PM
    Come on kids, Zach is doing his job. You're here clicking and commenting which means he's right on target.
  • -3 Hide
    victorintelr , December 16, 2012 12:17 PM
    Halcyon, in_the_loop, freggo, michaelSP, amk-aka-phantom, The problem here is not really what Sohn really said. If you read the actual REAL article, the guy is talking more about focusing on what's samsung is going to provide in terms of service than just using apple's closed ecosystem, apple is just an example to get ideas from. The fact that he uses apple a lot worries me a little, to be honest. The REAL PROBLEM HERE is ZAK ISLAM and his biased articles. His version of the original article is so stripped down and biased to "prove" that Samsung is copying apple. YOu know what, Zak, go to work to Fox News or any other ONE SIDED TV News channel. We want in Tom's unbiased articles not your one sided crappy point of view. Before this I thought different about Zak and thought that everyone else was exaggerating a little, but it is way proven now that Zak Zuks
  • 6 Hide
    halcyon , December 16, 2012 12:22 PM
    ^Remember, Zak's primary purpose is not to present the news as many here believe. Its to get you to click on the article and see any ads presented therein. Its a somewhat sad state of affairs but its the reality. So his titles and articles may seem a little provocative...the fact that we continue to come to them demonstrates he's doing as I'm sure his management desires.

    I think what we've seen lately only confirms this. Yes, if you want just the facts you'll have to dig deeper, it is what it is but I don't hate on Zak for doing as instructed.
  • 7 Hide
    victorintelr , December 16, 2012 12:22 PM
    halcyonCome on kids, Zach is doing his job. You're here clicking and commenting which means he's right on target.

    You got it right. probably I'll stop commenting on his news articles, only if there was a way to know who is publishing the article before clicking in tom's, I would not even click in his articles.
  • 0 Hide
    nebun , December 16, 2012 12:34 PM
    they've got a long way to go....at least its a start
  • -2 Hide
    jaquith , December 16, 2012 12:46 PM
    Quote:
    "Samsung Wants to Emulate Apple's Ecosystem"

    Good luck with that on Google's Android platform.

    The closet thing is Google's Nexus which is all Google.

    Quote:
    "[The Samsung Galaxy Nexus] is a better phone, in my view. ... It's faster."

    Okay?! See benchmarks -> http://static5.businessinsider.com/image/50573191ecad04294c000016-800-903/apple-iphone-5-benchmark-test.png?maxX=610
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