Congrats to Mac! I hope they hire more people in this struggling economy.

Just a little while longer -

I hope these Macs keep selling. Let Apple take on the responsibility needed to support lots of different devices, or fix security holes in the Mac OS. When these Macs become the mainstream; lack of support and security holes will hit users like a slap in the face.

Call me bitter, but I am tired Apple fanatics telling me how great the Mac system is and quoting Mac ads "It just works" and "It has a solid Unix layer". Guess what morons; Unix protocol is simply a file structure standard with some common commands. It has NOTHING to do with virus protection or system stability. If anything I would expect the easily found source code in UNIX systems presents a greater security vulnerability once programmers feel the need to start writing malicious code for Macs. Obscurity is the only reason why Macs have a perceived advantage over Windows based computers.

Keep on selling Apple, here's to watching you crash and burn.

Nothing is more annoying than snobby mac owners than pissy PC owners. I have a nice Vista desktop, an aluminum Macbook and an iPhone and I love them all. Yes one day Macs will have virus problems and other issues, especially if they allow third party developers in, but relax and dont be so bitter.

That's great to see that more than 10% of their sales is sheer profit. Ya think Macs might be slightly over priced?

Here's an idea....dont buy one and stop complaining about mac's being over priced. If there is anything you should be pissed at is Alienware,Voodoo, Falcon northwest for their $4,000 and$5000 pc's with a fancy paint job and zip tied cabling with standard components kludged together with slight over clocking. Where the distain for them.

Falcon Northwest overclocks past 4.0 Ghz on quads and only uses cherry picked parts... The others suck I admit that.

i dont know, but this looks kinda weird, all company are showing markets slowing down and suddenly comes apple with all this profits and records! and to be honest!, nobody knows if they fake this margins to keep selling the brand name and avoid any possible injury caused by the economy slowdown, i agree that apple hardware its great! but lets admit something... in software... with so little market share and very limited macs to program for! its to easy to call them the best pcs when you already know what to program for and call trash to windows when it work on every pc that you tryed... so please mac fans... windows work with windows! and for elites users linux in most cases... i apologize for my english, iam not from usa.

You would think that with an average margin of 34% they would cut back on some of the prices due to the major economic problems we are going to face over the next 6 months. Apple products are very poorly positioned for success in the upcoming economic climate they need to lower their prices or sales will drop dramatically.

A $999 macbook with slightly outdated parts wasn't that bad of a deal (not a great deal though) 6-7 months ago but money is tight and people are being laid off. Starting prices at $999 for a notebook aren't going to cut it when the competition has notebooks and netbooks for a third of that price.

OSX Leopard is a great operating system and some people PREFER it to Windows but when people start preferring to have more money in their wallet they will "tolerate" a windows based PC for half (or less) than what Apple is offering.

I use Vista, XP, OS X. When I want to get stuff done, I use OS X. When I want to play games I use Vista or XP. When I code software for retail I use my MacPro running bootcamp on a Vista x64 drive.

Microsoft is a 70% company -- meaning they'll do 70% of the work, and end user has to figure out the rest.

Apple is a 90% company.

If Microsoft don't change, they will become the minority market share. Both are needed to drive innovation.

ipod...ipod..ipod.
without the profits coming from ipods, apple may not have the cash to produce the new macbooks or iphones. add to that the excellent marketing the ipod makes to promote the apple brand.

[citation][nom]V8VENOM[/nom]Microsoft is a 70% company -- meaning they'll do 70% of the work, and end user has to figure out the rest.Apple is a 90% company.citation]

Please, explain.

Oops. Should have been:

Please, explain.

Apple was still very profitable after the launch of the imac and before the launch of the ipod and iphone. Apple was very smart after the dot-com crash to not slash their R&D budgets like other computer makers. As such, they are now reaping the rewards of that. Apple is not perfect, far from it. What they have right now over MS is good executive leadership with a vision for the future. Both Apple and MS have great people working for them so the difference must be leadership. It just seems as though MS has been floundering over the past few years. MS has yet to come up with a breakout product beyond Windows or Office. The closest thing is the xbox, but it's not a world beater. Apple has been able to guess correctly about the future and execute very well. To me, that really the difference between MS and Apple.

Good for them. I hope they choke on their money.