Intel Looks to Apple for Future Tech Direction
Intel and Apple loving their relationship.
There's no denying that Apple has a profound influence on the modern tech industry. Even for consumers who make an conscious decision to not purchase products from the company, Apple's products often influence what the rest of the tech industry brings to market.
For the most part, Apple's influence is just on consumer end goods, but now it's starting to trickle upwards. At the Reuters Global Technology Summit in New York, Intel senior vice president Tom Kilroy said that Apple is now helping the world's largest chipmaker shape its roadmaps.
"We work very closely with them and we're constantly looking down the road at what we can be doing relative to future products. I'd go as far as to say Apple helps shape our roadmap," Kilroy said.
"Apple -- they push us hard," he said.
Since Apple's switch away from PowerPC, it's been pure Intel inside the Mac family. There have been rumors that AMD is working hard to get inside a Mac, but so far the closest thing has been Radeon GPUs.
Another potential threat is ARM, whose CPU IP have been the driving force that's propelled Apple so far forward with the iPhone and iPad products. Intel isn't worried about ARM just yet though.
"Go look at the performance of those platforms. They're taking our latest and high-end end versions of second-generation core, and ARM doesn't even come close to any capability there," Kilroy said.

Oh I do hope so, but somehow I doubt it. Their lawyers and marketing people are good at what they do, so Apple will probably be fine even without him.
Oh how I hope I'm wrong though.
Its not that I refuse to buy from apple, they just refuse to have reasonable prices. Why follow the other sheep when I can buy a better product with enough savings to treat myself to a delicious cake?
Seriously? A company that brings hardware 2 years after it has released and then calls it magical is pushing Intel hard? For what? For halting introducing new CPUs?
Seriously? Did you just post that? Mac Pro's run Xeon CPU's...
haha
Good one.
Because as everyone knows, the cake is a lie.
But, how many employees each of you have? How about your products, production costs, roadmaps, etc. Yes you have big words when you are behind your computers but I doubt any of you have an answer to help build a better world or realistically create the next business model that is going to change the world for better. Not even a next generation game engine. I presume, but I may be wrong.
Fortunately I don't depend on trashing someone or something to feel good about who I am or what I do.
My PCs: ASUS 2600K 8GBMEM (I builded on 2011), DELL US24, Mac Pro 2.8 8cores 16 GBMEM (2008). Tools are tools, what's important is what you are doing with them. You say AMD comes with a faster processor than INTEL, I will get it. ARM becomes a desktop beast?, no problem for me. My religion is for my believes.
What you are doing constantly is creating a sense of "forbidden" brands or products that come from evil and that is a way of religious thinking but frankly speaking pure anti-x superficial fanaticism.