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Intel Looks to Apple for Future Tech Direction

By - Source: Tom's Hardware US | B 38 comments

Intel and Apple loving their relationship.

There's no denying that Apple has a profound influence on the modern tech industry. Even for consumers who make an conscious decision to not purchase products from the company, Apple's products often influence what the rest of the tech industry brings to market.

For the most part, Apple's influence is just on consumer end goods, but now it's starting to trickle upwards. At the Reuters Global Technology Summit in New York, Intel senior vice president Tom Kilroy said that Apple is now helping the world's largest chipmaker shape its roadmaps.

"We work very closely with them and we're constantly looking down the road at what we can be doing relative to future products. I'd go as far as to say Apple helps shape our roadmap," Kilroy said.

"Apple -- they push us hard," he said.

Since Apple's switch away from PowerPC, it's been pure Intel inside the Mac family. There have been rumors that AMD is working hard to get inside a Mac, but so far the closest thing has been Radeon GPUs.

Another potential threat is ARM, whose CPU IP have been the driving force that's propelled Apple so far forward with the iPhone and iPad products. Intel isn't worried about ARM just yet though.

"Go look at the performance of those platforms. They're taking our latest and high-end end versions of second-generation core, and ARM doesn't even come close to any capability there," Kilroy said.

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  • 1 Hide
    geekapproved , May 23, 2011 1:05 PM
    Once Steve Jobs is gone, which won't be long, Apple will fall apart.
  • 3 Hide
    flightmare , May 23, 2011 1:07 PM
    I don't really care about the look of a CPU.
  • -1 Hide
    vafik , May 23, 2011 1:26 PM
    So does this mean they have to come up with a new name for CPU?
  • 1 Hide
    omac1a , May 23, 2011 1:27 PM
    Intel sure has been bitching about Microsoft lately...I guess this explains why.

  • 1 Hide
    theshonen8899 , May 23, 2011 1:27 PM
    Hope Fusion is as good as they say it will be.
  • -3 Hide
    neiroatopelcc , May 23, 2011 1:30 PM
    GeekApprovedOnce Steve Jobs is gone, which won't be long, Apple will fall apart.

    Oh I do hope so, but somehow I doubt it. Their lawyers and marketing people are good at what they do, so Apple will probably be fine even without him.
    Oh how I hope I'm wrong though.
  • 0 Hide
    DjEaZy , May 23, 2011 2:05 PM
    http://www.tomshardware.com/news/amd-fusion-apu-radeon-quad,12784.html
  • 0 Hide
    afrobacon , May 23, 2011 2:13 PM
    Quote:
    Even for consumers who make an conscious decision to not purchase products from the company


    Its not that I refuse to buy from apple, they just refuse to have reasonable prices. Why follow the other sheep when I can buy a better product with enough savings to treat myself to a delicious cake?
  • 1 Hide
    pelov , May 23, 2011 2:16 PM
    prophet jobs will sacrifice himself to erase all the non-existent malware from all apple computers and devices.
  • 0 Hide
    GreaseMonkey_62 , May 23, 2011 3:24 PM
    Intel used to be a leader in the computer industry. If they are looking at Apple to tell them what to do next, they could loose that leadership, by becoming part of the Apple followers.
  • 0 Hide
    amk-aka-Phantom , May 23, 2011 3:36 PM
    Agreed. Wait, what do you mean "used to be"? Still is... unless they really will start listening to Apple. First thing - Apple will convince them to stop producing high-end CPUs because they consume "too much" power and Apple products don't need them - that would, however, suck for everyone else. I hope at least AMD won't go down that road, though.
  • 3 Hide
    rohitbaran , May 23, 2011 3:54 PM
    Quote:
    "Apple -- they push us hard," he said.

    Seriously? A company that brings hardware 2 years after it has released and then calls it magical is pushing Intel hard? For what? For halting introducing new CPUs?
  • 2 Hide
    Anonymous , May 23, 2011 3:54 PM
    ahhhhh so thats why they named the Chips i7, i5 and i3........
  • 1 Hide
    xelliz , May 23, 2011 4:02 PM
    amk-aka-phantomFirst thing - Apple will convince them to stop producing high-end CPUs because they consume "too much" power and Apple products don't need them

    Seriously? Did you just post that? Mac Pro's run Xeon CPU's...
  • 0 Hide
    phatboe , May 23, 2011 4:27 PM
    flightmareI don't really care about the look of a CPU.

    haha
  • 0 Hide
    fir_ser , May 23, 2011 5:03 PM
    AppleInfluencedahhhhh so thats why they named the Chips i7, i5 and i3........

    Good one.
  • 0 Hide
    stryk55 , May 23, 2011 5:08 PM
    afrobaconIts not that I refuse to buy from apple, they just refuse to have reasonable prices. Why follow the other sheep when I can buy a better product with enough savings to treat myself to a delicious cake?


    Because as everyone knows, the cake is a lie.
  • 1 Hide
    gpog , May 23, 2011 5:13 PM
    Why would so many wish a successful American tech company go out of business for simply not liking their products when they have a choice not to buy them?
  • -1 Hide
    tsnorquist , May 23, 2011 5:28 PM
    On the other hand, Intel employees are not looking to Apple due to high probability of death.
  • 2 Hide
    jecastej , May 23, 2011 6:10 PM
    I get it, everybody here is smarter than INTEL. (Smarter than Apple doesn't even count).

    But, how many employees each of you have? How about your products, production costs, roadmaps, etc. Yes you have big words when you are behind your computers but I doubt any of you have an answer to help build a better world or realistically create the next business model that is going to change the world for better. Not even a next generation game engine. I presume, but I may be wrong.

    Fortunately I don't depend on trashing someone or something to feel good about who I am or what I do.

    My PCs: ASUS 2600K 8GBMEM (I builded on 2011), DELL US24, Mac Pro 2.8 8cores 16 GBMEM (2008). Tools are tools, what's important is what you are doing with them. You say AMD comes with a faster processor than INTEL, I will get it. ARM becomes a desktop beast?, no problem for me. My religion is for my believes.

    What you are doing constantly is creating a sense of "forbidden" brands or products that come from evil and that is a way of religious thinking but frankly speaking pure anti-x superficial fanaticism.
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