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Asus Wants to be Another Apple; Has Killer Product

By - Source: Tom's Hardware US | B 46 comments

An 'Apple' for the PC enthusiast. Could it be a match made in heaven?

We know that, when it comes to design, Apple has a distinct flavour in its offerings – many of which appear to be polarizing in various tech camps. Regardless of how you may feel, Apple's design strategy is often influential throughout the industry, with both good and bad being taken. (The unibody metal designs are superlative, while the glass covered LCD screens are awful.)

Rather than just look upwards at Apple's trendy style, Asus is now aiming to achieve a status on the very same level. According to a report from Digitimes, Asus chairman Jonney Shih said that the Taiwanese computer company is aiming to become "another Apple." Instead of adopting a closed-ecosystem like Apple, however, Asus aims to do it with the help of open source platforms with ARM and Google software. Of course, Microsoft and Intel will be there too.

Shih also added that Asus will have a "killer product" ready for a June debut, though the brief story didn't go any further beyond that.

Best speculations right now point to an Eee Tablet that'll undercut the Apple iPad at below $500 levels but provide better capabilities with an Nvidia Tegra 2, giving it 1080p video muscle.

Or maybe it's just the Eee Keyboard finally releasing.

Discuss
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Top Comments
  • 40 Hide
    applocalypse , February 17, 2010 10:17 PM
    They won't be able to stand against the coming Applocalypse.

    Jonathan Ive is the first rider, and the iPod his white horse. He is the false prophet spreading music downloads to the masses like some kind of new religion. Many unsuspecting souls were baptized in the digital river of iTunes.

    Jon Rubenstein is the second rider, and the Palm Pre his red horse. He spreads conflict and war with his coming, inciting the masses to fight for the iTunes they longed for. He is the trickster, wearing many faces and USB identifiers in his quest to sew hate among the unsync'd masses.

    Steve Jobs is the third rider, the iPad his dark horse. He brings with him famine and drought, starving the masses of their multimedia sustenance and cheap books. His vision is singular in purpose, because people don't need to have multiple visions going at the same time anyway.

    Who can predict the forth rider's identity, and what pale horse he will ride. Although it could be Steve Jobs, since he has been looking rather pale lately. But that rider will bring death to the computer world as we know it, the broken corpses of desktops and laptops crushed beneath the onslaught of handheld devices. The seals have been broken, the riders have unleashed their evil plans upon the world. Nothing can be done to stop what looms ahead.

    The Applocalypse is upon us.........doom....Doom.....DOOM!!!!!
  • 16 Hide
    xxicrimsonixx , February 17, 2010 10:10 PM
    Sounds good to me... I have already gotten on the bandwagon. I have 3x ASUS monitors, an ASUS laptop, and an ASUS motherboard or two... I think that they will be great being the next "Apple" for the PC enthusiast.
Other Comments
  • 9 Hide
    wildwell , February 17, 2010 10:06 PM
    I don't get it, where does Apple come in here? A lot of companies are working on tablet PCs now, smartphones, metal or carbonfiber laptops, etc. Is Asus wanting to make their products look like Apple's?
  • 2 Hide
    kronos_cornelius , February 17, 2010 10:10 PM
    I like the specs. I'll get two of those please.
  • 16 Hide
    xxicrimsonixx , February 17, 2010 10:10 PM
    Sounds good to me... I have already gotten on the bandwagon. I have 3x ASUS monitors, an ASUS laptop, and an ASUS motherboard or two... I think that they will be great being the next "Apple" for the PC enthusiast.
  • -3 Hide
    kronos_cornelius , February 17, 2010 10:11 PM
    I'll get two, but T91 style, I should clarify.
  • 40 Hide
    applocalypse , February 17, 2010 10:17 PM
    They won't be able to stand against the coming Applocalypse.

    Jonathan Ive is the first rider, and the iPod his white horse. He is the false prophet spreading music downloads to the masses like some kind of new religion. Many unsuspecting souls were baptized in the digital river of iTunes.

    Jon Rubenstein is the second rider, and the Palm Pre his red horse. He spreads conflict and war with his coming, inciting the masses to fight for the iTunes they longed for. He is the trickster, wearing many faces and USB identifiers in his quest to sew hate among the unsync'd masses.

    Steve Jobs is the third rider, the iPad his dark horse. He brings with him famine and drought, starving the masses of their multimedia sustenance and cheap books. His vision is singular in purpose, because people don't need to have multiple visions going at the same time anyway.

    Who can predict the forth rider's identity, and what pale horse he will ride. Although it could be Steve Jobs, since he has been looking rather pale lately. But that rider will bring death to the computer world as we know it, the broken corpses of desktops and laptops crushed beneath the onslaught of handheld devices. The seals have been broken, the riders have unleashed their evil plans upon the world. Nothing can be done to stop what looms ahead.

    The Applocalypse is upon us.........doom....Doom.....DOOM!!!!!
  • 2 Hide
    mlopinto2k1 , February 17, 2010 10:20 PM
    Marcus, are you trying to tell us something???
  • -2 Hide
    kronos_cornelius , February 17, 2010 10:20 PM
    applocalypseThey won't be able to stand against the coming Applocalypse. Jonathan Ive is the first rider, and the iPod his white horse. He is the false prophet spreading music downloads to the masses like some kind of new religion. Many unsuspecting souls were baptized in the digital river of iTunes. Jon Rubenstein is the second rider, and the Palm Pre his red horse. He spreads conflict and war with his coming, inciting the masses to fight for the iTunes they longed for. He is the trickster, wearing many faces and USB identifiers in his quest to sew hate among the unsync'd masses. Steve Jobs is the third rider, the iPad his dark horse. He brings with him famine and drought, starving the masses of their multimedia sustenance and cheap books. His vision is singular in purpose, because people don't need to have multiple visions going at the same time anyway. Who can predict the forth rider's identity, and what pale horse he will ride. Although it could be Steve Jobs, since he has been looking rather pale lately. But that rider will bring death to the computer world as we know it, the broken corpses of desktops and laptops crushed beneath the onslaught of handheld devices. The seals have been broken, the riders have unleashed their evil plans upon the world. Nothing can be done to stop what looms ahead. The Applocalypse is upon us.........doom....Doom.....DOOM!!!!!


    And then, will have the second coming of http://linuxhub.net/wp-content/uploads/2009/12/android-logo.jpg
  • 5 Hide
    STravis , February 17, 2010 10:26 PM
    I used to be a big Asus fan (mobo's and stuff) but had some bad experiences. Gigabyte scratches my itch now.
  • 9 Hide
    festerovic , February 17, 2010 10:28 PM
    applocalypseThey won't be able to stand against the coming Applocalypse. Jonathan Ive is the first rider, and the iPod his white horse. He is the false prophet spreading music downloads to the masses like some kind of new religion. Many unsuspecting souls were baptized in the digital river of iTunes. Jon Rubenstein is the second rider, and the Palm Pre his red horse. He spreads conflict and war with his coming, inciting the masses to fight for the iTunes they longed for. He is the trickster, wearing many faces and USB identifiers in his quest to sew hate among the unsync'd masses. Steve Jobs is the third rider, the iPad his dark horse. He brings with him famine and drought, starving the masses of their multimedia sustenance and cheap books. His vision is singular in purpose, because people don't need to have multiple visions going at the same time anyway. Who can predict the forth rider's identity, and what pale horse he will ride. Although it could be Steve Jobs, since he has been looking rather pale lately. But that rider will bring death to the computer world as we know it, the broken corpses of desktops and laptops crushed beneath the onslaught of handheld devices. The seals have been broken, the riders have unleashed their evil plans upon the world. Nothing can be done to stop what looms ahead. The Applocalypse is upon us.........doom....Doom.....DOOM!!!!!


    exceptional LOL
  • 6 Hide
    elel , February 17, 2010 10:33 PM
    Nice re-write. I like asus, have 6? of their products (incl. an Eee pc) and none of them have let me down.
  • 5 Hide
    griffed88 , February 17, 2010 10:56 PM
    dear lord Applocalypse! That was amazing! Someone give this guy a job!

    ...and I love Asus products. I have an Asus laptop now that is awesome. I also plan on using mostly Asus products in my next build.

    Asus ftw!
  • 0 Hide
    Parsian , February 17, 2010 11:29 PM
    Apple makes killer products???
  • 2 Hide
    masterjaw , February 17, 2010 11:33 PM
    @applocalypse: Splendid!

    Well, there's nothing wrong with a company aiming to improve their products without resorting to close-ecosystem.
  • 6 Hide
    Anonymous , February 17, 2010 11:47 PM
    EEE taser, that is a killer product
  • 0 Hide
    TeKEffect , February 18, 2010 12:01 AM
    love they're motherboards. Guess I'll have to try some other products they put out
  • 1 Hide
    maestintaolius , February 18, 2010 12:22 AM
    @applocalypse - excellent work good sir, +1 for you!

    I generally like Asus, lately I've had some bad mobo experiences recently, getting 4 GB of Corsair's C6400 ram to pass memtest on my P5N32 premium was a bear (I blame the 590i chipset more than asus) and I had to RMA a P45 mobo as well a year ago. So I've switched to gigabyte for my more recent builds but I always keep an eye on Asus. Up until the last two incidents I have been very pleased with Asus products and I have been eyeballing an Eee ever since they came out "forever ago". I'll probably watch for the new tablet that'll deal with some of the T91's issues.
  • 0 Hide
    rick2689 , February 18, 2010 12:45 AM
    I'm writing this on my Asus G-51-vx. I love this laptop. Excellent for the price and has a backlit keyboard! :D 
  • 0 Hide
    scook9 , February 18, 2010 12:59 AM
    I thought Asus already manufactures apples laptops haha
  • 0 Hide
    gekko668 , February 18, 2010 1:02 AM
    I dont understand why company like Asus want to become like another "Apple" why couldn't Asus wants to become better than Apple?

  • 6 Hide
    ta152h , February 18, 2010 1:07 AM
    ParsianApple makes killer products???


    Yes, they kill your wallet.
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