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Asus Wants to be Another Apple; Has Killer Product

by - source: Tom's Hardware US

An 'Apple' for the PC enthusiast. Could it be a match made in heaven?

We know that, when it comes to design, Apple has a distinct flavour in its offerings – many of which appear to be polarizing in various tech camps. Regardless of how you may feel, Apple's design strategy is often influential throughout the industry, with both good and bad being taken. (The unibody metal designs are superlative, while the glass covered LCD screens are awful.)

Rather than just look upwards at Apple's trendy style, Asus is now aiming to achieve a status on the very same level. According to a report from Digitimes, Asus chairman Jonney Shih said that the Taiwanese computer company is aiming to become "another Apple." Instead of adopting a closed-ecosystem like Apple, however, Asus aims to do it with the help of open source platforms with ARM and Google software. Of course, Microsoft and Intel will be there too.

Shih also added that Asus will have a "killer product" ready for a June debut, though the brief story didn't go any further beyond that.

Best speculations right now point to an Eee Tablet that'll undercut the Apple iPad at below $500 levels but provide better capabilities with an Nvidia Tegra 2, giving it 1080p video muscle.

Or maybe it's just the Eee Keyboard finally releasing.

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wildwell 02/18/2010 1:06 AM
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-9+

I don't get it, where does Apple come in here? A lot of companies are working on tablet PCs now, smartphones, metal or carbonfiber laptops, etc. Is Asus wanting to make their products look like Apple's?

kronos_cornelius 02/18/2010 1:10 AM
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-2+

I like the specs. I'll get two of those please.

xxicrimsonixx 02/18/2010 1:10 AM
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-16+

Sounds good to me... I have already gotten on the bandwagon. I have 3x ASUS monitors, an ASUS laptop, and an ASUS motherboard or two... I think that they will be great being the next "Apple" for the PC enthusiast.

kronos_cornelius 02/18/2010 1:11 AM
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I'll get two, but T91 style, I should clarify.

applocalypse 02/18/2010 1:17 AM
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-20+

They won't be able to stand against the coming Applocalypse.

Jonathan Ive is the first rider, and the iPod his white horse. He is the false prophet spreading music downloads to the masses like some kind of new religion. Many unsuspecting souls were baptized in the digital river of iTunes.

Jon Rubenstein is the second rider, and the Palm Pre his red horse. He spreads conflict and war with his coming, inciting the masses to fight for the iTunes they longed for. He is the trickster, wearing many faces and USB identifiers in his quest to sew hate among the unsync'd masses.

Steve Jobs is the third rider, the iPad his dark horse. He brings with him famine and drought, starving the masses of their multimedia sustenance and cheap books. His vision is singular in purpose, because people don't need to have multiple visions going at the same time anyway.

Who can predict the forth rider's identity, and what pale horse he will ride. Although it could be Steve Jobs, since he has been looking rather pale lately. But that rider will bring death to the computer world as we know it, the broken corpses of desktops and laptops crushed beneath the onslaught of handheld devices. The seals have been broken, the riders have unleashed their evil plans upon the world. Nothing can be done to stop what looms ahead.

The Applocalypse is upon us.........doom....Doom.....DOOM!!!!!

mlopinto2k1 02/18/2010 1:20 AM
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-2+

Marcus, are you trying to tell us something???

kronos_cornelius 02/18/2010 1:20 AM
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applocalypse :
They won't be able to stand against the coming Applocalypse. Jonathan Ive is the first rider, and the iPod his white horse. He is the false prophet spreading music downloads to the masses like some kind of new religion. Many unsuspecting souls were baptized in the digital river of iTunes. Jon Rubenstein is the second rider, and the Palm Pre his red horse. He spreads conflict and war with his coming, inciting the masses to fight for the iTunes they longed for. He is the trickster, wearing many faces and USB identifiers in his quest to sew hate among the unsync'd masses. Steve Jobs is the third rider, the iPad his dark horse. He brings with him famine and drought, starving the masses of their multimedia sustenance and cheap books. His vision is singular in purpose, because people don't need to have multiple visions going at the same time anyway. Who can predict the forth rider's identity, and what pale horse he will ride. Although it could be Steve Jobs, since he has been looking rather pale lately. But that rider will bring death to the computer world as we know it, the broken corpses of desktops and laptops crushed beneath the onslaught of handheld devices. The seals have been broken, the riders have unleashed their evil plans upon the world. Nothing can be done to stop what looms ahead. The Applocalypse is upon us.........doom....Doom.....DOOM!!!!!



And then, will have the second coming of http://linuxhub.net/wp-content/upl [...] d-logo.jpg

STravis 02/18/2010 1:26 AM
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-5+

I used to be a big Asus fan (mobo's and stuff) but had some bad experiences. Gigabyte scratches my itch now.

festerovic 02/18/2010 1:28 AM
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-9+

applocalypse :
They won't be able to stand against the coming Applocalypse. Jonathan Ive is the first rider, and the iPod his white horse. He is the false prophet spreading music downloads to the masses like some kind of new religion. Many unsuspecting souls were baptized in the digital river of iTunes. Jon Rubenstein is the second rider, and the Palm Pre his red horse. He spreads conflict and war with his coming, inciting the masses to fight for the iTunes they longed for. He is the trickster, wearing many faces and USB identifiers in his quest to sew hate among the unsync'd masses. Steve Jobs is the third rider, the iPad his dark horse. He brings with him famine and drought, starving the masses of their multimedia sustenance and cheap books. His vision is singular in purpose, because people don't need to have multiple visions going at the same time anyway. Who can predict the forth rider's identity, and what pale horse he will ride. Although it could be Steve Jobs, since he has been looking rather pale lately. But that rider will bring death to the computer world as we know it, the broken corpses of desktops and laptops crushed beneath the onslaught of handheld devices. The seals have been broken, the riders have unleashed their evil plans upon the world. Nothing can be done to stop what looms ahead. The Applocalypse is upon us.........doom....Doom.....DOOM!!!!!



exceptional LOL

elel 02/18/2010 1:33 AM
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-6+

Nice re-write. I like asus, have 6? of their products (incl. an Eee pc) and none of them have let me down.

griffed88 02/18/2010 1:56 AM
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-5+

dear lord Applocalypse! That was amazing! Someone give this guy a job!

...and I love Asus products. I have an Asus laptop now that is awesome. I also plan on using mostly Asus products in my next build.

Asus ftw!

Parsian 02/18/2010 2:29 AM
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Apple makes killer products???

masterjaw 02/18/2010 2:33 AM
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@applocalypse: Splendid!

Well, there's nothing wrong with a company aiming to improve their products without resorting to close-ecosystem.

Anonymous 02/18/2010 2:47 AM
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EEE taser, that is a killer product

TeKEffect 02/18/2010 3:01 AM
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love they're motherboards. Guess I'll have to try some other products they put out

maestintaolius 02/18/2010 3:22 AM
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-1+

@applocalypse - excellent work good sir, +1 for you!

I generally like Asus, lately I've had some bad mobo experiences recently, getting 4 GB of Corsair's C6400 ram to pass memtest on my P5N32 premium was a bear (I blame the 590i chipset more than asus) and I had to RMA a P45 mobo as well a year ago. So I've switched to gigabyte for my more recent builds but I always keep an eye on Asus. Up until the last two incidents I have been very pleased with Asus products and I have been eyeballing an Eee ever since they came out "forever ago". I'll probably watch for the new tablet that'll deal with some of the T91's issues.

rick2689 02/18/2010 3:45 AM
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-0+

I'm writing this on my Asus G-51-vx. I love this laptop. Excellent for the price and has a backlit keyboard! :D

scook9 02/18/2010 3:59 AM
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-0+

I thought Asus already manufactures apples laptops haha

gekko668 02/18/2010 4:02 AM
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-0+

I dont understand why company like Asus want to become like another "Apple" why couldn't Asus wants to become better than Apple?

ta152h 02/18/2010 4:07 AM
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-6+

Parsian :
Apple makes killer products???



Yes, they kill your wallet.

megamanx00 02/18/2010 4:47 AM
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-0+

Promises promises

JohnnyLucky 02/18/2010 5:05 AM
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@apocalypse - ^5 Good Show Old Man!

wintermint 02/18/2010 5:10 AM
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--1+

What about Linux?

Euphoria_MK 02/18/2010 5:58 AM
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Wannabees

nachowarrior 02/18/2010 6:25 AM
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jsc 02/18/2010 6:29 AM
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-2+

Another vote for Gigabyte motherboards. Actually, if I were to pick a company to steal a march on Apple, it would be Samsung.

nachowarrior 02/18/2010 6:30 AM
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xxicrimsonixx :
Sounds good to me... I have already gotten on the bandwagon. I have 3x ASUS monitors, an ASUS laptop, and an ASUS motherboard or two... I think that they will be great being the next "Apple" for the PC enthusiast.




by the way.. your "asus montiros" are just rebranded, as well is MOST of the parts on your "asus" laptop. They make mostly motherboards. and i can tell you right now that most (if not all) of your i/o ports are made by foxconn on all of your "asus" products. It's nothing you can really help. but more than likely your memory is made by samsung as well as your lcd pannels. and most of the plastics are either made by a chinese or tiwanese company. So brand loyalty really doesn't mean crap when you break it down indi\/idually, because all of the other major competitors are using the same thing. and if they arn't using foxconn for their crap, they pay more. which means smaller profit margins. but you know... you don't gi\/e half a crap about where your money goes. :D

Athreex 02/18/2010 6:30 AM
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-1+

Hahaha.. Nice Trip applocalypse. ++1

the_ub 02/18/2010 6:32 AM
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-0+

applocalypse :
They won't be able to stand against the coming Applocalypse. Jonathan Ive is the first rider, and the iPod his white horse. He is the false prophet spreading music downloads to the masses like some kind of new religion. Many unsuspecting souls were baptized in the digital river of iTunes. Jon Rubenstein is the second rider, and the Palm Pre his red horse. He spreads conflict and war with his coming, inciting the masses to fight for the iTunes they longed for. He is the trickster, wearing many faces and USB identifiers in his quest to sew hate among the unsync'd masses. Steve Jobs is the third rider, the iPad his dark horse. He brings with him famine and drought, starving the masses of their multimedia sustenance and cheap books. His vision is singular in purpose, because people don't need to have multiple visions going at the same time anyway. Who can predict the forth rider's identity, and what pale horse he will ride. Although it could be Steve Jobs, since he has been looking rather pale lately. But that rider will bring death to the computer world as we know it, the broken corpses of desktops and laptops crushed beneath the onslaught of handheld devices. The seals have been broken, the riders have unleashed their evil plans upon the world. Nothing can be done to stop what looms ahead. The Applocalypse is upon us.........doom....Doom.....DOOM!!!!!


nice story. who wrote it?

nachowarrior 02/18/2010 6:36 AM
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commandersozo 02/18/2010 6:47 AM
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-3+

stravis :
I used to be a big Asus fan (mobo's and stuff) but had some bad experiences. Gigabyte scratches my itch now.


ASUS gave you herpes?

Anyways, I can't wait to play Duke Nukem on my Eee Keyboard.


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