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Sandy Bridge Owners Can Rent CinemaNow HD Movies

By - Source: Intel | B 19 comments

Intel is once again trying to leverage Hollywood fame to promote its processors.

The company said that owners of PCs with Sandy Bridge processors can now buy or rent movies from CinemaNow in 1080p resolution via its "Intel Insider" program. Previously, CinemaNow only offered standard definition movies, Intel said. Intel also offers movies from the Warner Bros., however, that content is not limited to Intel-based PCs only.

Intel has some history using movie content as a promotional tool for its chips. Some readers may remember Viiv, a brand and software that Intel used back in 2006 to market certain Intel PCs as home entertainment systems. Back then, Intel invested into a Clickstar, a venture co-founded with Academy award-winning actor Morgan Freeman. Clickstar was supposed to produce movies that were solely distributed over the Internet and made available on Intel Viiv PCs. Clickstar became the first company to actually offer a movie for download, 10 Items or less, in 2006, but was eventually shut down in 2008.

Intel has become much more careful since then and the investment into the exclusive partnership with CinemaNow (trademark owned by BestBuy) is probably not quite as expensive as ClickStar.

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Top Comments
  • 10 Hide
    Jerky_san , October 9, 2011 2:17 AM
    Surprising Intel is going to the lengths it is. I guess they want to completely steamroll bulldozer. =) To be honest though I hope AMD puts up a hell of a fight the next few months..
Other Comments
  • 0 Hide
    CaedenV , October 9, 2011 1:30 AM
    wow, I completely forgot about clickstar!
  • 10 Hide
    Jerky_san , October 9, 2011 2:17 AM
    Surprising Intel is going to the lengths it is. I guess they want to completely steamroll bulldozer. =) To be honest though I hope AMD puts up a hell of a fight the next few months..
  • Display all 19 comments.
  • 0 Hide
    theconsolegamer , October 9, 2011 2:19 AM
    Ah so now we can rent movies at 1080p. We couldnt do that before! Go Morgan Freeman!
  • 9 Hide
    livebriand , October 9, 2011 2:26 AM
    But do they have DRM? If so, I won't bother with it. Besides, my 1st gen Lynnfield i5 is plenty fast.
  • 0 Hide
    AbdullahG , October 9, 2011 3:15 AM
    Jerky_sanSurprising Intel is going to the lengths it is. I guess they want to completely steamroll bulldozer. =) To be honest though I hope AMD puts up a hell of a fight the next few months..

    Well, it certainly isn't drawing as much attention as BD is (AMD hasn't had a major arch change since 1995 I believe with the K8 arch). I see this is more of a perk Intel is offering for SB owners to probably draw in more buyers, especially for those looking for an HTPC center (not really something a gamer would need, but it's still nice). It probably won't give a sales boost for the i5s and i7s, more likely the i3s.
  • 1 Hide
    face-plants , October 9, 2011 5:45 AM
    LOL @ hearing the name Viiv again. That whole marketing plan never did make sense to me....and I was running a store that was an authorized Intel re-seller and retail partner. Seems like this latest perk to Sandy Bridge owners is way more tangible than there attempts in the past.
  • 1 Hide
    zybch , October 9, 2011 9:50 AM
    AbdullahGWell, it certainly isn't drawing as much attention as BD is (AMD hasn't had a major arch change since 1995 I believe with the K8 arch). I see this is more of a perk Intel is offering for SB owners to probably draw in more buyers, especially for those looking for an HTPC center (not really something a gamer would need, but it's still nice). It probably won't give a sales boost for the i5s and i7s, more likely the i3s.

    Really though, Intel hasn't either. The entire Core arch was based off the old Pentium III after Netburst (pentium 4) was hopelessly unable to scale.
  • 2 Hide
    elusion11 , October 9, 2011 12:32 PM
    zybchReally though, Intel hasn't either. The entire Core arch was based off the old Pentium III after Netburst (pentium 4) was hopelessly unable to scale.


    you have absolutely no idea what you are talking about do you?
  • 3 Hide
    dimar , October 9, 2011 2:02 PM
    1080p means nothing if the bit-rate info is not included.
  • 0 Hide
    Anonymous , October 9, 2011 2:08 PM
    The cool thing about this new technology is you can buy or rent the titles and it is the first time 1080p has been avaible for delivery to the PC. I like it because before I had the problems that my disks would get lost or damaged. Now I can download a digital copy (for up to 5 systems) and not only watch it on my big screen (either over HDMI / DP, but also with Wireless Display) or take it with me and watch it on the plane or on my TV in the hotel. Good stuff!
  • 0 Hide
    drapacioli , October 9, 2011 3:08 PM
    Funny, it says my PC doesn't qualify. I have an Intel i7 2600k, how does that not qualify as a second generation core?
  • 0 Hide
    DavidC1 , October 9, 2011 3:22 PM
    zybchReally though, Intel hasn't either. The entire Core arch was based off the old Pentium III after Netburst (pentium 4) was hopelessly unable to scale.


    So much has changed since then that its hard to tell what remnants are left over.

    Besides, with AMD's "radical" new module based approach, they seem to be going nowhere. What do you prefer?
  • 1 Hide
    AbdullahG , October 9, 2011 4:46 PM
    DavidC1So much has changed since then that its hard to tell what remnants are left over. Besides, with AMD's "radical" new module based approach, they seem to be going nowhere. What do you prefer?

    There's really no telling the overall performance as the engineering samples don't have the final silicon. Until release, we won't no how well BD performs.
  • 0 Hide
    cangelini , October 9, 2011 11:43 PM
    drapacioliFunny, it says my PC doesn't qualify. I have an Intel i7 2600k, how does that not qualify as a second generation core?


    Are you using discrete graphics or integrated? I'm assuming this is only possible through HD Graphics 3000/2000 and its PAVP.
  • 0 Hide
    Anonymous , October 10, 2011 12:26 AM
    Elusion11: Do you know what you're talking about? Core1+2 were based off the Pentium III. Core i7s first iterations were that same Core2 base, a small number of new SSE instructions, plus stealing their un-core from AMD. Sandy Bridge re-introduced some Pentium IV-isms, which did next to nothing for IPC, but did allow slightly higher clocks. Albeit, the stock clocks aren't any higher, because they won't last at those frequencies, but it does boost their image.

    Then of course, they continually bloat the x86 standard by adding new instructions, which they may or may not let AMD and VIA use. Many apps still choose to be compiled for i386, i686, or basic x86_64, except for the benchmarks you see on sites like Tom's which are almost all compiled with ICC, with optimizations for Intel's latest(but not AMD's).
  • -1 Hide
    dickcheney , October 10, 2011 2:45 PM
    cangeliniAre you using discrete graphics or integrated? I'm assuming this is only possible through HD Graphics 3000/2000 and its PAVP.


    Does anyone who own a K model really use the integrated crap?
  • 0 Hide
    eddieroolz , October 10, 2011 11:23 PM
    Oh Viiv, that's a name lost to history right there. I have a router that's branded "Best with Viiv" actually.
  • 0 Hide
    spookyman , October 12, 2011 2:35 PM
    Actually folks...

    Intel's core base processors where based on the Pentium M platform. Intel had heat issues with the Pentium IV that could not be resolved.
  • 0 Hide
    Anonymous , October 17, 2011 2:05 PM
    you can have a system that has both discrete and integrated on a desktop but you need to use a switchable graphics solution like Lucid's Virtu and plug your monitor into the on board graphics, then not only will Intel Insider work, but you will also be able to take advantage of other graphics features like Quick Sync. Also make sure you have installed the MEI driver.