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New Mac Ad Attacks Entire Windows Lineage

By - Source: Tom's Hardware US | B 128 comments

Microsoft launched Windows 7 yesterday, and along with it a pretty neat ad for its I'm a PC campaign. However, Apple also released a new commercial yesterday.

Below is Apple's newly released commercial entitled, "Empty Promises." It seems that simply updating its notebook and desktop line in the same week as the Windows 7 launch wasn't enough for Apple, as the company's latest commercial aims to take Microsoft down a peg by reminding customers of days gone by.

Justin Long doesn't even mention Apple once. He just stands there while John Hodgman points out that there have been issues with every single Windows OS, going right back to Windows 2.

Check out the video below and let me know what you think.

Broken Promises

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  • 56 Hide
    joshthor , October 23, 2009 4:17 PM
    i dont like apples marketing campain. sure, all windows os' have had problems. but they are computers. all apple os' have had problems too. windows 7 is solely about polish. its gotten great reviews from everything ive seen, it runs very fast, very smooth and is very pretty.
  • 44 Hide
    Anonymous , October 23, 2009 4:18 PM
    I wonder if Apple fans realize what this type of attack makes them look like... cuz Im sure that none of those iterations of Windows ever influenced ANY of apple's design choices... no, none of them....... dicks.
  • 39 Hide
    Nik_I , October 23, 2009 4:20 PM
    I love how apple goes and attackes every version of windows ever made, like they've always put out consistently good operating systems. I'm sorry, but OS9 was way behind the times, and was quite buggy. Apple really needs to stop with these sad attempts.
Other Comments
  • 56 Hide
    joshthor , October 23, 2009 4:17 PM
    i dont like apples marketing campain. sure, all windows os' have had problems. but they are computers. all apple os' have had problems too. windows 7 is solely about polish. its gotten great reviews from everything ive seen, it runs very fast, very smooth and is very pretty.
  • 44 Hide
    Anonymous , October 23, 2009 4:18 PM
    I wonder if Apple fans realize what this type of attack makes them look like... cuz Im sure that none of those iterations of Windows ever influenced ANY of apple's design choices... no, none of them....... dicks.
  • 35 Hide
    lightsaber , October 23, 2009 4:18 PM
    Apple is just jealous of Microsoft....everyone knows if it was not for the Ipod Apple would be a non-factor today. All hail Microsoft!!!
  • 39 Hide
    Nik_I , October 23, 2009 4:20 PM
    I love how apple goes and attackes every version of windows ever made, like they've always put out consistently good operating systems. I'm sorry, but OS9 was way behind the times, and was quite buggy. Apple really needs to stop with these sad attempts.
  • 28 Hide
    jj463rd , October 23, 2009 4:22 PM
    Windows 2? I think they mean Windows 286 or Windows 386 (I have both in the retail boxes).Apple is grasping at straws with futility here with Windows 7.
  • 28 Hide
    ssalim , October 23, 2009 4:22 PM
    It never ends!
  • 24 Hide
    ssalim , October 23, 2009 4:25 PM
    How are they empty promises if the OS has been used and liked by many users and not just internal testers even before the release?
  • 3 Hide
    tayb , October 23, 2009 4:27 PM
    Okay. I don't care what your preferences are, that was funny.
  • 29 Hide
    fulle , October 23, 2009 4:32 PM
    wildwellStop taking a company's TV advertisements personally, suckers. Do you guys back Mc Donald's against Carl's Jr. advertising too? I hope the new TV ads by both Microsoft and Apple spur strong sales for both companies as they are both major components in my 401k.


    At least Carl's Jr puts on display their actual product in their ads, instead of just spending the entire time bashing the competition.
  • 28 Hide
    Anonymous , October 23, 2009 4:39 PM
    Haha, that commercial did at least make me laugh. It's true that PC users expect there to be some issues that will eventually be patched, despite claims to the contrary. With Apple the issues come as a surprise to their users, are usually significant (e.g. exploding iPhones, deleted data,) and users are lucky if Apple even acknowledges the issue let alone fixes it ¬_¬
  • 6 Hide
    archigos , October 23, 2009 4:40 PM
    Yep, agreed. Funny ad. To give opinion, it was one of the weaker ads I've seen by Apple. I do agree that we need to keep ourselves in check and not get so worked up about ads and things like them. It's marketing, that's the way it goes. Apple is marketing their products, Microsoft is marketing theirs. Pick what works best for you and roll with it. Friendly competition? Sure! I wouldn't say some of the comments left here are in that spirit though. Just food for thought.
  • 7 Hide
    doc70 , October 23, 2009 4:40 PM
    that's what I was expecting from Apple; no lesson learned about anything, just more bitching about the competition.

    Can not even begin to compare this ad with the one from MS ...

    Just a minor point: if the Mac OS would have been so flawless, why do we have so many versions of it? Unless they were trying to fix and improve on some problems of their own...

    Stupid ad.
  • 2 Hide
    matchboxmatt , October 23, 2009 4:41 PM
    ahahahahahahahahha
  • 18 Hide
    captaincharisma , October 23, 2009 4:44 PM
    lol "its not going to have the problems windows ME had"

    i also seen the one with that biatch saying she is moving to mac to avoid all the headaches. man wait till she sees snow leopard deleting all her photos :) 
  • 2 Hide
    captaincharisma , October 23, 2009 4:45 PM
    jj463rdWindows 2? I think they mean Windows 286 or Windows 386 (I have both in the retail boxes).Apple is grasping at straws with futility here with Windows 7.


    you think thats bad i found an OEM copy of windows ME that was never opened (and never will be ) :) 
  • 13 Hide
    96stangman , October 23, 2009 4:46 PM
    yep that shows why mac is the number one computer company in the world....... wait a minuet windows has 90 percent of computers ???
  • 5 Hide
    Anonymous , October 23, 2009 4:47 PM
    Steve dude, Windows marketshare > 90%, Mac OS X < 10%. TRUST ME!!!11!!
  • 3 Hide
    foody , October 23, 2009 4:48 PM
    I don't think Apple realizes that every OS that ever has been and ever will be has had problems. The entire point of releasing a new OS or updating it is because they have problems or room to improve. It's pretty obvious to me that Mac has problems and has a lot of room to improve. They have released 7 versions of the same OS since the beta in 2002, and if I'm not mistaken, those 7 versions were released to fix problems and improve. Apple doesn't seem to mind being slightly hypocritical in their ads as long as their users don't generally think about what they hear in them.

    Also I don't recall anyone saying that Windows Vista was meant to fix any problems that XP had excluding security maybe. It was meant to be an upgrade that offered more. Microsoft is more into improving Windows with new OS's and fixing problems with free service packs and upgrades unlike Apple which charges for their update packages. There's a reason Microsoft dominates the computer market. You can only teach an old dog so many tricks before it dies.
  • 1 Hide
    dheadley , October 23, 2009 4:49 PM
    You all take it way too seriously, I'm a Vista 64 user on my way to Windows 7 64 but I think the clip is humorous and to be honest it is completely true. They never say they don't have their own problems they are just pointing out that all the hoopla over Windows 7 is the same as over every previous version.

    I've used Windows 7 beta and I will be ditching Vista for it real soon on all three desktops in our home with a family pack, but that doesn't change the fact that I still remember my top 100 computer horror stories all deal with some flavor of Windows giving me errors, blue screening, not running programs correctly after a service release and making me visit driver hell more times than I care to remember.

    I still use it everyday, but it definitely a love-hate relationship.
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