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Check Out Microsoft's Surface 2 Commercial

By - Source: Tom's Hardware US | B 33 comments

Microsoft's new Surface has its very own commercial.

Microsoft just announced the Surface 2 and Surface Pro 2 earlier this week. Though the tablets aren't due out for a few more weeks, Microsoft is already accepting pre-orders and advertising its new generation of Surface. The company released a commercial for the Surface 2 and is foregoing any fancy footwork or comedy to focus on the features.

The company's first Surface commercials featured a lot of dancing and folks 'clicking' their keyboard covers into place. A second ad highlighted features other than 'the click,' and it looks like Microsoft is sticking to that style. The company's new commercial praises the keyboard cover, slim design, operating system, and portability. Check it out below and let us know what you think!

Microsoft Surface 2 Commercial

The Surface 2 and Surface Pro 2 were announced earlier this month and will launch in October. The Surface 2 will run Windows RT 8.1 and boasts a 10.6-inch ClearType Full HD display. It also comes with support for microSD, USB 3.0, and HD video out. The tablet comes in two variations, 32 GB or 64 GB, and ships with Office 2013 RT and 200 GB of SkyDrive storage (for two years). The brand new Surface Pro 2 packs a full version of Windows 8.1 Pro, a 10.6-inch ClearType Full HD display, support for microSD, USB 3.0, and mini DisplayPort. Both 64 GB and 128 GB capacities are available with 4 GB of RAM, while the 256 and 512 GB capacities will each have 8 GB of RAM. Availability in 21 markets is expected on October 22.

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Check out our Surface 2 coverage below:

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Top Comments
  • 27 Hide
    hardcore_gamer , September 28, 2013 7:09 AM
    "Apps"...I hate this word.
  • 11 Hide
    1991ATServerTower , September 28, 2013 7:22 AM
    Finally they did away with the obnoxious as fuck dancing ads. Dancing people? Who fucking cares, Microsoft? Who!? No one, evidentially!

    Tell us about the product and why we might actually want one. Novel concept, I know.

    Bad advertising quickly makes me loathe a product to the point where I won't by anything from that company any more. Fickle? Perhaps, but it takes two tango. Stop with the shitty ads already...

    This ad was alright. Finally telling people what the hell the product actually IS! WOW!
Other Comments
  • 3 Hide
    stevejnb , September 28, 2013 6:05 AM
    Eh, not a bad ad... Actually stresses some of the things the Surface does that people might want ahead of a bunch of people dancing around. Comparison ads are not the best idea now either since some other Windows 8 tablets are probably better buys at lesser prices (Asus T100) - though, seeing how they actually are build wise and stuff is still a wild card in this case.

  • 27 Hide
    hardcore_gamer , September 28, 2013 7:09 AM
    "Apps"...I hate this word.
  • 11 Hide
    1991ATServerTower , September 28, 2013 7:22 AM
    Finally they did away with the obnoxious as fuck dancing ads. Dancing people? Who fucking cares, Microsoft? Who!? No one, evidentially!

    Tell us about the product and why we might actually want one. Novel concept, I know.

    Bad advertising quickly makes me loathe a product to the point where I won't by anything from that company any more. Fickle? Perhaps, but it takes two tango. Stop with the shitty ads already...

    This ad was alright. Finally telling people what the hell the product actually IS! WOW!
  • 0 Hide
    Sangeet Khatri , September 28, 2013 7:30 AM
    The only real problem is Windows RT. People just won't buy it because it does not run full Windows apps.
  • 3 Hide
    mstngs351 , September 28, 2013 7:37 AM
    Quote:
    Their marketing is totally off. For example they state:
    "The new surface, the one device for everything in your life." "This lets you run your favorite apps, next to your favorite apps". "So you can do real work."

    My understanding is that I will not be able to reformat the thing and install linux on it because they have disabled in the hardware the ability to load any other OS. So I won't be able to do real work, run my favorite apps, or be a device for anything in my life. To be fair I usually keep a copy of windows on a partition that I can boot up if I ever need windows. Which, well, might happen if I ever started playing games again. Not very likely since I would only want to try games that ran on Linux.


    Until now I've not looked into reformatting as that would be silly considering being able to run Windows opens up so many doors, especially for work. MS actually announced that you can install a different OS. The whole "it will be locked down..." rumor was just that. Another baseless rumor against MS. I had hoped techies would have stopped buying into linux/apple fan-boy lies by now.
  • -8 Hide
    1991ATServerTower , September 28, 2013 7:55 AM
    Quote:
    Quote:
    Their marketing is totally off. For example they state:
    "The new surface, the one device for everything in your life." "This lets you run your favorite apps, next to your favorite apps". "So you can do real work."

    My understanding is that I will not be able to reformat the thing and install linux on it because they have disabled in the hardware the ability to load any other OS. So I won't be able to do real work, run my favorite apps, or be a device for anything in my life. To be fair I usually keep a copy of windows on a partition that I can boot up if I ever need windows. Which, well, might happen if I ever started playing games again. Not very likely since I would only want to try games that ran on Linux.


    Until now I've not looked into reformatting as that would be silly considering being able to run Windows opens up so many doors, especially for work. MS actually announced that you can install a different OS. The whole "it will be locked down..." rumor was just that. Another baseless rumor against MS. I had hoped techies would have stopped buying into linux/apple fan-boy lies by now.

    Speaking of fanbois... Windows RT is not Windows, mstngs351.

    Who is spreading "fan-boy lies" now, eh?
  • -2 Hide
    darkchazz , September 28, 2013 8:31 AM
    Why do they continue to use nvidia's shitty Tegra chips ?
  • 0 Hide
    Bolts Romano , September 28, 2013 8:50 AM
    Finally a right ads
  • 5 Hide
    back_by_demand , September 28, 2013 9:33 AM
    ioconnor, seeing as 0.86% of desktop use is Linux I think you will not be missed
  • 4 Hide
    Bloob , September 28, 2013 9:52 AM
    Quote:
    Why do they continue to use nvidia's shitty Tegra chips ?
    Tegra 4 is on-par with Snapdragon 800.
  • 3 Hide
    ram1009 , September 28, 2013 12:54 PM
    I can understand the need for portable computing. What I will never understand is how anyone can think that any portable will ever be as powerful as a desktop. The laws of physics won't allow it.
  • -2 Hide
    Bolts Romano , September 28, 2013 2:30 PM
    Finally a right ads
  • -3 Hide
    w8gaming , September 28, 2013 5:35 PM
    Quote:
    Quote:
    Why do they continue to use nvidia's shitty Tegra chips ?
    Tegra 4 is on-par with Snapdragon 800.


    Should have added LTE as an option at launch. This is one of the reason why there is hardly any map navigation app for RT.
  • 0 Hide
    w8gaming , September 28, 2013 5:40 PM
    Quote:
    I can understand the need for portable computing. What I will never understand is how anyone can think that any portable will ever be as powerful as a desktop. The laws of physics won't allow it.


    Mobile computing will never be as powerful as desktop due to power supply and heat issue. What is more dangerous is that the existing software and hardware companies might draw the wrong conclusion and actively abandon desktop and hence ends up destroying it.
  • 0 Hide
    w8gaming , September 28, 2013 5:46 PM
    A better ads than the first one with dancing people no doubt. It would have been better if Microsoft concentrate more on what is so magical about using Surface instead of trying to merely explaining the improved specifications. Common people with little understanding of IT tech only has vague idea of IT tech will not understand how Surface can be useful for them.

    Also, I notice the ads showing file copying in desktop mode. Microsoft really needs a more touch friendly version of file explorer as it is still easy to select the wrong files with the current version in desktop.
  • -2 Hide
    Frometa , September 28, 2013 6:03 PM
    Surface 2 is the second best tablet in the market, in my opionion. Surface Pro 2, the best.
  • 0 Hide
    pcichico , September 28, 2013 11:05 PM
    "magical" I hate this word
  • 2 Hide
    razor512 , September 29, 2013 1:22 AM
    Why buy the surface pro 2 when for less money, you can buy a laptop with better specs, and still have enough money left over for for a nexus 10 tablet (16GB)?

    The surface pro 2 starts at $900 and only has 64GB of flash (where the OS takes up half) the 512GB storage model cost $1800

    a laptop with the same specs (except for the display), + the purchase of a 512GB SSD cost $830 (that is cheaper than their 64GB model.

    If a user does not mind a slower access time and lower res display, they can just go with a Acer Aspire E1-572-6870, then use the rest of the money to buy a nexus 10 tablet (which has the best 2560x1600 mobile display currently available)

    and it will be $50 cheaper than the 64GB surface pro 2.

    or if you want, for $50 less than the 64GB surface pro 2, get a
    Lenovo IdeaPad Y500 which has significantly faster CPU, 6GB of RAM, 1TB hard drive, and SLI geforce GT 650M

    and a 1080p display

    then use the other $50 to get your self a nook color tablet and put cyanogenmod on it

  • 2 Hide
    Dkz , September 29, 2013 6:48 AM
    bought a laptop, spent 2 hours customizing windows 8 to act and feel like windows 7. And this thing come with that same piece of %&!!!!&% I had to spent time to disguise?
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