Nvidia's GeForce Experience: Cloud-based Settings Optimizer
Spend too much time fiddling with your graphical settings and not enough time gaming? Nvidia's "GeForce Experience" brings an optimal in-game experience for your system using the Cloud.
Nvidia announced a huge game changer at GeForce LAN 2012 in Shanghai, China with the unveiling of the ultra-cool GTX GeForce 690. The company didn't stop there, as Nvidia CEO Jen-Hsun Huang also revealed the cloud-based project called the "GeForce Experience".
The service aims to simplify any hardship involved in configuring graphical settings for any of your favorite games; providing both the smoothest and visually-optimal experience possible. While some enthusiasts may not encounter many difficulties while configuring their games, Nvidia's research shows that “four out of five gamers play games at their default settings,” Nvidia CEO Jen-Hsun Huang pointed out. “Most gamers simply don't have the ability or the patience to configure each one of the games specifically for their PC.”
GeForce Experience can help average gamers get the most out of their games, and help enthusiasts tweak their settings to perfection. The service works by using the Cloud to connect your system to a GeForce supercomputer containing a wide-variety of hardware combinations, driver builds and video game releases.
“We literally use this data center, and this supercomputer, to methodically search the perfect setting for each GPU, CPU, Motherboard, operating system and driver configuration,” stated Nvidia CEO Jen-Hsun Huang.
In order to access this wealth of information, the end user installs a piece of software and simply clicks a button to optimize their PC. The optimization process is completely automatic; installing the latest drivers and configuring the best graphical settings for your system the next time you launch your game.
GeForce Experience is expected to begin beta on June 6th.

Sucking up doesn't win you a prize...
Manually tweaking settings is really the only way to do so for the true enthusiast tweaker, but I guess they can get it so roughly optimal with their approach using profiles centered around favoring performance or image quality or a balance in between that at the very least could significantly reduce the degree of manual tweaking even a critical person might need or want to perform.
If it's virtually non obtrusive to the end user it should be a great thing is the bottom line I suppose. I'm hoping it can be setup to generally favor performance or image quality or some type of mixed balance between the two, but with the ability to easily override particular games if need be to something different that might be more favorable.
tkx but no tkx.
Really if they have a performance, balanced, and quality setting catered to your hardware it might not be that bad a thing at all especially for the non tweaking casual gamer that isn't doing these things to begin with and if they have 1 or 2 more fine tuned setting notches in between performance and balanced or balanced and quality even better and hard to complain about really.
If anything it should give people a good starting point that don't want to take the time to do it or don't know a whole lot about manually tweaking game and graphic settings to suit their needs and desires.
It sounds similar to having Tweak Force style custom drivers coming straight from Nvidia catered specifically to individual people's computer specs.
I'm not interested on cloud.
Some games require very specific settings in order to get things like AA or AO to work properly. These can be done with programs like Nvidia Inspector, but can be difficult to set when you don't know the right flag to trigger it. not only that, you also run the risk of messing up your drivers if do something stupid. Those are the games I would love a nice tweaking program for, but unfortunately these games will probably never be supported by this new application they are developing.
Oh, and cloud sucks donkey balls. I just felt like saying that.
I thumbed you down cause of your completely biased statement, did you not read the article? it clearly states its not for enthusiasts. PC gaming is behind consoles because of its barrier to entry, not everyone is an enthusiast. I am, and i love PC gaming, but frankly anything that helps people have a better experience from the get go is certainly not a bad thing.
True it will take a lot of work, but say they target 24 fps as their ideal. If you happen to be a user who wants 60 fps, then just turn some settings off. And anyways, if you really need a minimum FPS, then I'm sure you're already tweaking your settings and won't bother to use this service anyways.
What this would give is a starting point like @knowom said above. From there I would be able to finetune it for my needs, saving some amount of time in the process.
I do understand and respect others that don't want to mess with their configs and just want to play games. They are not necessarily lazy, they just want to play games and have other things to do than spending hours tweaking graphical settings. A bit like the console type of ppl where they put the disk in and play. So this would help them use their setup to its maximum potential without too much hassle and making the games they play even more enjoyable.
I only see positives out of this for both the casual and enthusiast people. I am all for it!