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Report: Nvidia to Give Green Light for Video Card Designs

By - Source: Bright Side Of News | B 49 comments

Intel is reportedly cracking down on graphics card designs that do not meet the company's approval.

Apparently, Nvidia is enforcing its Green Light program, which requires graphics card makers to send in their designs for Nvidia's approval. The approval will not be given if certain noise, power, voltage and heat levels are not met. Without that approval, those cards cannot be sold. Bright Side of News said that EVGA was one of the first to feel Nvidia's whip and had to remove the EVBot voltage control tool from the EVGA GTX 680 Classified.

Of course, it's easy to chastise Nvidia for this type of control, which will not allow extreme graphics cards configurations anymore. However, Nvidia's brand and perception are exposed with every card that is sold and it is understandable that the company wants to make sure that it is represented in the way it wants. Extreme designs that go overboard are unlikely to meet the specifications of Nvidia's marketing promises and are likely to be shot down.

It's not exactly what the enthusiast's heart desires and it most certainly impacts the creativity of vendors, which will have an even tougher time to differentiate its parts from the competition. But if you argue from Nvidia's point of view, then - if the Green Light report is true - the company surely has a case.

 

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  • 46 Hide
    virtualban , October 5, 2012 12:10 PM
    Quote:
    Intel is reportedly cracking down on graphics card designs that do not meet the company's approval.

    *scratches head*
  • 26 Hide
    dutchling , October 5, 2012 12:07 PM
    Is this a response to the MSI overvolting fiasco?
  • 16 Hide
    lamorpa , October 5, 2012 12:33 PM
    What's Intel got to do with it?
Other Comments
  • 26 Hide
    dutchling , October 5, 2012 12:07 PM
    Is this a response to the MSI overvolting fiasco?
  • 46 Hide
    virtualban , October 5, 2012 12:10 PM
    Quote:
    Intel is reportedly cracking down on graphics card designs that do not meet the company's approval.

    *scratches head*
  • 5 Hide
    memadmax , October 5, 2012 12:25 PM
    Screw you Nvidia, you just christened a new market: Video card mods at the board level.
    Now we will have tons of chinese bastard companies selling garbage ware to mod the boards and what not.

    Congrats!
  • 13 Hide
    phishy714 , October 5, 2012 12:30 PM
    Yeah this is bullsh*t. While I do understand the need for them to protect their brand, this just imposes wayy too much power to Nvidia. Sure, for now its going to be "you can't give this too much voltage in fear that it will explode." But what keeps them from saying:

    "Wow, Asus, that is a great card and falls within all limits - however it is TOO good, too fast compared to future cards, too quiet compared to competition. We can't let you make it."

    I mean, damn. They could make EVERYONE use blower style cards because it "doesn't fall within specs" if they wanted. This is a bad move, Nvidia. Very disappointing.
  • -7 Hide
    EDVINASM , October 5, 2012 12:31 PM
    I am very happy with this move because to me as a consumer it means only one - better quality and more hard work from vendors. Great news. Nobody said the modding is gone - NVidia just wants to be sure it makes sense and does not ruin the card within few years. Way to go.
    I am sure there is a lot of controversy (just like there always was) but at the end of the day NVidia is here for one - profit. They won't go crazy on every manufacturer because they don't want to sell less they just want to make sure the brand is represented right and there is nothing wrong with it.
    Free market has never worked - fact. Everything needs regulation to certain extent. We will have to wait and see how this project will be carried out.
  • 9 Hide
    SnickerSnack , October 5, 2012 12:31 PM
    Maybe this is where my MSI GTX 690 went - I've been waiting for a lightning extreme version of the card, but they haven't even released a regular one yet. Earlier this week I was ecstatic to see the 690 finally listed on MSI.com, but no vendors are stocking it. Now, as of yesterday, it no longer exists on MSI's website whatsoever. This is probably why.
  • 16 Hide
    lamorpa , October 5, 2012 12:33 PM
    What's Intel got to do with it?
  • -3 Hide
    A Bad Day , October 5, 2012 12:35 PM
    memadmaxScrew you Nvidia, you just christened a new market: Video card mods at the board level.Now we will have tons of chinese bastard companies selling garbage ware to mod the boards and what not.Congrats!


    Counter-measure: Invest in better RMA process and add a record chip to the GPUs, one that is designed to catch more shenanigans (sneaky mods, software OC) than regular.
  • 6 Hide
    EDVINASM , October 5, 2012 12:39 PM
    A Bad DayCounter-measure: Invest in better RMA process and add a record chip to the GPUs, one that is designed to catch more shenanigans (sneaky mods, software OC) than regular.


    Sounds good however, then NVidia will be blamed for spying on your PC :-) PR has to be sure their proposal will work. A lot of PC component buyers and users are empty headed drones with Fisher Price tools and they are first to spread all the controversies. NVidia must be sure that these drones are not gone rogue to do what they are best at - spread false information. While there is always a better way - usually the one that satisfies most people is chosen. Sadly in some cases as alternatives are as good or better.
  • 6 Hide
    alidan , October 5, 2012 12:47 PM
    you know those cards that overclock to preform as good as non oc versions of cards out of their price range...

    well it was fun while that lasted...
  • 1 Hide
    greghome , October 5, 2012 12:59 PM
    First Oc'ing, now this....
    I can see quite a number of enthusiast moving towards AMD from now.....
    I mean.....everyone can use a jet engine in their casing :p 

    On a more serious note, would this affect the launch dates of cards? cause honestly, not one Nvidia card has been on schedule to meet the competition since the GT200s
  • 0 Hide
    threehosts , October 5, 2012 12:59 PM
    EDVINASMSounds good however, then NVidia will be blamed for spying on your PC :-) PR has to be sure their proposal will work. A lot of PC component buyers and users are empty headed drones with Fisher Price tools and they are first to spread all the controversies. NVidia must be sure that these drones are not gone rogue to do what they are best at - spread false information. While there is always a better way - usually the one that satisfies most people is chosen. Sadly in some cases as alternatives are as good or better.


    Actually I would consider it a good thing if data on a large collection of GPUs were collected anonymously. That would give interesting statistical information on what those GPUs really can take in real life which I would consider to be quite useful information.
  • 1 Hide
    Gundam288 , October 5, 2012 1:00 PM
    Quote:
    Bright Side of News said that EVGA was one of the first to feel Nvidia's whip and had to remove the EVBot voltage control tool from the EVGA GTX 680 Classified.


    This won't be too good for Nvidia given that AMD's line seems to cost less and as far as I know they don't have anything like this. Restrictions like this and it might keep some of the high end enthusiasts way from Nvidia's offerings.

    Why bother spending more for a card then spending even more money and time in modding it? It doesn't make logical sense for the buyer.
  • 1 Hide
    teaser , October 5, 2012 1:05 PM
    this doesnt mean there wont be overclocked/overvolted models of new cards it just means(from what I read elsewhere).......that the company making a new overclocked /overvolted card has to warrenty the card themselves,not nvidia........
  • 1 Hide
    Anonymous , October 5, 2012 1:06 PM
    my gtx 670 overclocks by 340mhz at stock voltage, pushing its performance way past a stock 680, not to mention the memory runs 500 mhz faster than stock speeds. I can understand why nvidia is doing this, to put a damper on all the people wo ruin their card with shoddy overclocking and then rma the card.
  • 8 Hide
    TheBigTroll , October 5, 2012 1:08 PM
    a good reason for some people to switch to AMD
  • 0 Hide
    mavroxur , October 5, 2012 1:11 PM
    BigMack70Yup... Nvidia is becoming more and more like Apple: authoritarian and obnoxious. I hope they stop this crap for the GTX 7xx and later series cards.



    So it's authoritarian and obnoxious to have some sort of QC over how your name is used? Don't get me wrong, i'd never go out on a limb to defend Crapple, but that statement just seems a little over-reaching.
  • 6 Hide
    Gundam288 , October 5, 2012 1:14 PM
    teaserthis doesnt mean there wont be overclocked/overvolted models of new cards it just means(from what I read elsewhere).......that the company making a new overclocked /overvolted card has to warrenty the card themselves,not nvidia........

    what they are pretty much telling you is they won't allow overclocking if they don't agree with it, but will still charge more than their competion. (AMD)

    All the designs have to be submitted to Nvidia and if Nividia doesn't like the design, then they can't sell it. I am currently not aware of AMD forcing their partners to anything like this. This just gives AMD more ammo.
  • 5 Hide
    cats_Paw , October 5, 2012 1:15 PM
    Im guessing they will lose customers over this, so they only damage themsleves.
  • 7 Hide
    nforce4max , October 5, 2012 1:16 PM
    OK screw Nvidia, they are a wet blanket when it comes to overclocking! No EVBot sucks hard as that was one of the few ways of changing volts outside of software without any hard mods.
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