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Nvidia Goes All Out at PAX East 2011

By - Source: Tom's Hardware US | B 40 comments

GTX590! But only in limited quantities.

PAX isn’t what most would consider a hardware show by even the longest stretch. But more and more hardware companies are making a showing at PAX to reach gamers at an intimate level. PAX is different from E3 in that the show is geared directly towards end-users and consumers, whereas E3 is an industry-insider only event.

The biggest area on the exhibition floor belonged to Nvidia, who also loaned some of its floor real-estate out to other vendors, such as Gigabyte, Maingear, etc. But the graphics giant itself made an impressive showing with demos of Tegra 2 gear, desktop gaming solutions, and games.

One tidbit we picked up on while at PAX was Nvidia’s launch of the GTX590. However, unlike previous releases, the GTX590 will be limited to just two vendors in the U.S.—mainly ASUS and EVGA. Other manufacturers will be making GTX590 products but those will only be available outside of the U.S.

We pressed for reasoning behind the selective vendor choice but was given no reason other than “it was planned this way.”


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  • 3 Hide
    rohitbaran , March 13, 2011 9:38 PM
    Quote:
    "it was planned this way.”

    Yeah, with their handpicked GPU strategy for the GTX 590, they cannot have many distributors in a region or it will be like 10 cards per distributor!
  • 3 Hide
    mt2e , March 13, 2011 10:10 PM
    To me its a sign of an underwhelming product that they don't expect to sell enough units to justify a broad spectrum launch.
  • Display all 40 comments.
  • -2 Hide
    rmmil978 , March 13, 2011 10:18 PM
    mt2eTo me its a sign of an underwhelming product that they don't expect to sell enough units to justify a broad spectrum launch.


    Are you kidding?! The Radeon 6990 sold out INSTANTLY on Newegg and other sites, and this card will be no different. High end card or not, high price or not, there are enough former GTX 295 owners who will be very eager to pick up this card...it's pretty stupid on their part not to make more, because they could probably sell 10x as many as they will. High price or not, there are enough rich high end enthusiasts to pay the price tag.
  • 8 Hide
    iam2thecrowe , March 13, 2011 10:21 PM
    CiuyASUS? I HATE ASUS!!!
    why? in all my years ive never had a bad product from asus, and most others will attest to that.
  • 3 Hide
    Memoscorp , March 13, 2011 10:32 PM
    iam2thecrowewhy? in all my years ive never had a bad product from asus, and most others will attest to that.


    Personal preference.
  • 1 Hide
    Assmar , March 13, 2011 10:46 PM
    You was only given that reason? Shitty dude.
  • -1 Hide
    LuckyDucky7 , March 13, 2011 10:53 PM
    "why? in all my years ive never had a bad product from asus, and most others will attest to that."

    200-dollar M2N32-SLI Deluxe mainboard dead, in warranty (some extension I wasn't informed of until it was 'convenient'), lasted 2.5 years, RMA denied.

    I'll still use them, but only after the alternatives are too expensive/not available/not enough features.

    I'd only consider ASUS for this if they offer a lifetime warranty as good as EVGA's.
  • 3 Hide
    geekapproved , March 13, 2011 11:06 PM
    They gonna run so hot, only Asus and EVGA agreed to warranty them.
  • 3 Hide
    chickenhoagie , March 13, 2011 11:12 PM
    CiuyASUS? I HATE ASUS!!!

    Hmmm as the other guy said, I too have never had bad experiences with Asus. I believe that they're truly the Apple of PC's..except they price everything right. They're up with technology, make very sturdy designs, very crisp and good architecture for their products, and great pricing..Never had a problem with tech support either. I love Asus:) 
  • 1 Hide
    Nintendork , March 13, 2011 11:48 PM
    HD6990 is full retail product not you cherry picked smoke curiosity. The best nvidia couldve bring to the party is just vaporware.
  • -1 Hide
    rhino13 , March 13, 2011 11:52 PM
    I don't think the 590 has released yet Dork.
    That's going to be on the 22nd from what I hear. So we'll kave to see the release quantities.
    They should be good though since these are just chips that are already widely avalible.
  • 4 Hide
    Formata , March 13, 2011 11:59 PM
    C'mon Toms.... level with us... you've got a gtx590 your playing with right now :) 
  • 2 Hide
    reprotected , March 14, 2011 12:02 AM
    There better be a review for the GTX 460 2Win and the GTX 590 this week.
  • 5 Hide
    gbean02 , March 14, 2011 12:07 AM
    Because EVGA ROCKS. Reason #1 Great customer service. They will bend over backwards to make you happy. Reason #2 LIFETIME WARRANTY.
  • 3 Hide
    theroguex , March 14, 2011 12:11 AM
    Man, I see that triple-monitor setup and I think... what the heck? Who would want to play on that? It's stupid. So long as monitors have bezels, count me out.

    Besides, those three displays probably cost 5x what a TV that size would cost. Argue resolution differences all you want; I'll still point to THE MASSIVE BEZELS cutting that resolution apart.
  • 0 Hide
    SabreWulf69 , March 14, 2011 12:14 AM
    Any more new pics of the 590 from PAX?
  • 3 Hide
    Anonymous , March 14, 2011 1:06 AM
    No-one else in the whole world, even Nvidia has said anything about the 590 at PAX since PAX has actually started and almost all others reference Tom's Hardward posts about it.

    For some reason, although usually I would trust Tom's Hardware, on this occasion I smell a bit of a rat.
  • 0 Hide
    Krnt , March 14, 2011 1:10 AM
    chickenhoagieHmmm as the other guy said, I too have never had bad experiences with Asus. I believe that they're truly the Apple of PC's..except they price everything right. They're up with technology, make very sturdy designs, very crisp and good architecture for their products, and great pricing..Never had a problem with tech support either. I love Asus


    I never liked ASUS either, but since is the only one that have always saved me when the other brands fail, I've been convinced to use ASUS for everything on the PC's I build. (Mine included)
  • 2 Hide
    christop , March 14, 2011 1:59 AM
    I use Asus in my builds and only had one board go south from lighting strike. 1 in 20 is not bad.
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