Report: Microsoft Opening First UK Retail Store in 2013

Microsoft's expansion into the brick and mortar retail market has been slow but steady. The company has just under 20 stores in the U.S. since the launch of Windows 7 and today it emerged that the software giant has plans to take the Microsoft Store concept overseas.

Microsoft uses its retail locations to connect with customers as well as sell both hardware and software. Rather significantly, Microsoft's recently announced Surface tablets will only be available through the company's own retail locations and online channels. So, while you may scoff at the idea of a Microsoft Store that sells the same items you can easily get at Best Buy or another wide-spread chain, you'll have to visit the Microsoft Store if you want to go hands on with the Surface.

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Jane McEntegart
Contributor

Jane McEntegart is a writer, editor, and marketing communications professional with 17 years of experience in the technology industry. She has written about a wide range of technology topics, including smartphones, tablets, and game consoles. Her articles have been published in Tom's Guide, Tom's Hardware, MobileSyrup, and Edge Up.

  • kcorp2003
    A Microsoft store across from Apple Store in NYC will be a sight to see. there's a nice spot available across from Fifth Avenue where that fountain is.
    Reply
  • southernshark
    It would make more sense to start these in the 3d world where people can't order stuff online. Retail is still booming in Latin America, because people figure rightly that if they order something the post office will steal it (or the workers I should say).
    Reply
  • inthere
    There's already a Microsoft retail store in the UK in Manchester.
    Reply
  • SchizoFrog
    Any idea on who to contact regarding employment in the new London store?
    Reply
  • eddieroolz
    Come on Microsoft, lets open a store in Vancouver or Toronto too!
    Reply