Buffalo Tech Expands to Buffalo Americas

The local branch of Buffalo Inc., Buffalo Technologies USA, said on Tuesday that it has incorporated Buffalo Technology Latin America and Buffalo Brazil into its North American organization to form Buffalo Americas, Inc. It will be headquartered in Austin, Texas and led by CEO Matt Dargis who previously served as vice president of sales and operations for Buffalo Technology (USA), Inc.

According to the company, Read Fenner now serves as vice president of sales for the new expanded North American company. He previously served as vice president of operations and vice president of sales at GUNNAR Optiks, and was responsible for creating and implementing GUNNAR’s multi-channel strategy of selling into consumer electronics, optical, B2B and B2C channels. Fenner also worked with Digital River, Inc., and Commerce5, and was responsible for founding the ecommerce department at D-Link Systems.

Recently, Buffalo Technologies launched the TeraStation 3000 Series of high performance NAS and iSCSI unified storage. The series is comprised of two four-drive configurations, including a 1U rack mount, and capacities from 4 TB to 16 TB. They're powered by a dual-core ARM processor and 1 GB of installed DDR3 RAM, and even offer 10 licenses of NovaBACKUP Business Essentials software for Windows devices.

The company also introduced two new Wireless AC routers at the beginning of July, the AirStation Extreme AC 1750 Gigabit Dual Band Wireless Router (WZR-1750DHP) and the upcoming AirStation Extreme AC 1200 Gigabit Dual Band Wireless Router (WZR-1166DHP). Additional recent hardware launches include the LinkStation 400 Series of network storage solutions, the TeraStation 5000 WSS NAS Appliance Series and more.

Buffalo Inc., one of the 14 subsidiaries of Japanese-based parent company Melco Holdings Inc., was initially founded in 1975 as an audio equipment manufacturer. Buffalo entered the PC peripheral market in 1981 with the launch of an EEPROM writer. The name supposedly stems from one of Melco's first products, a printer buffer, and the American Bison. Buffalo Technologies also has three branches in Asia, three in Europe and several other Buffalo-based divisions in Japan.

"By bringing our North American and Latin American operations together under Buffalo Americas, we are better equipped to serve our customers through a single enhanced business and sales operations organization," said Matt Dargis, COO, Buffalo Americas. "We remain committed to delivering on the three tenets of our mission statement: Best Value, Best Support and Best Partner."

For more information about Buffalo Technology and its products, click on the new Buffalo Americas URL here.